The home appliances sector is facing unprecedented disruption fueled by smart technology uptake, energy efficiency needs, and changing consumer lifestyle demands. The connected home vision is finally coming to life as consumer preferences lean towards convenience, energy efficiency, and new technologies such as IoT and AI. Smart refrigerators are the market leaders in the connected home concept and amongst connected devices, Wi-Fi connectivity leads the pack but issues such as high cost and security are still primary obstacles for mass adoption. The only way to be successful is to eliminate consumer pain points and find a real value proposition with technology and a design thinking strategy.

Household appliances represent the largest sector in the appliances ecosystem and are growing fast in a few product categories. The market for kitchen appliances was estimated at USD 291.3 billion in 2024 and has a projected CAGR of 5.5% between 2025 and 2034, driven by increased spending in the home automation segment and demand for intelligent kitchen appliances. Major kitchen appliances still hold a strong market share, while the small kitchen appliances market, valued at USD 130 billion in 2023, is anticipated to grow at a CAGR of 4.7% through 2032, boosted by rising disposable income.

Outdoor cooking is an emerging high-growth segment fueled by lifestyle transformation and outdoor recreational choices. The market for outdoor kitchen appliances was USD 7.2 billion in 2024 and is anticipated to grow at a CAGR of 8% during 2025-2034. Technology integration across all segments is driving connected cooking experiences, AI-driven functionality, and motor systems with improved energy efficiency—highlighting the industry's focus on sustainability and user convenience across home appliances, major kitchen appliances, outdoor cooking, and small kitchen appliances.