Small Kitchen Appliances Market – By Appliances Type, By End-Use, By Distribution Channel Analysis, Share, Growth Forecast, 2024 - 2032

Small Kitchen Appliances Market Size

The global small kitchen appliances market size was valued at USD 129.7 billion in 2023. The market is expected to grow from USD 135.6 billion in 2024 to USD 205.4 billion in 2032, at a CAGR of 4.7%. Shifts such as e-commerce and changing cooking styles are rapidly transforming the market of small-scale kitchen devices, which is anticipated to grow significantly.
 

With more people working virtually, there is an increased interest in buying multifunctional devices that save time when preparing meals. Also, people have become health conscious, which has increased the demand for air fryers, blenders, coffee makers, and multifunctional cookers. The market is further spurred by the growth of smart appliances that can be integrated into a user's daily routine.
 

Evolving preferences, cultural shifts, and local customs determine the markets for beverage products. With specialty and cold brews, coffee still maintains its world appeal among younger drinkers. The artisanal coffee trend has increased the demand for high-end equipment. Health-conscious consumers are opting for green and herbal tea along with the traditional shift in tea-drinking habits. Traditional tea ceremonies are still practiced and have a large influence in Asia. According to the International Coffee Organization, global coffee exports reached 11.4 million bags in April 2023, a 3.5% increase from April 2022.
 

The shift towards smart technology coincides with an increase in disposable income across the globe. Consumers are investing in advanced kitchen appliances that are more efficient and easier to use. Another noticeable trend is the increasing availability of lightweight, compact space-saving appliances that have become symbols of modern urban living where kitchens are small. This will help to accelerate the market growth over the forecast period.
 

Small Kitchen Appliances Market Trends

• The growth of the market for smart kitchen appliances has been propelled by changes in consumer behavior and technology. The need for more efficient and interconnected devices has resulted in the implementation of IoT and AI features in coffee makers, blenders, air fryers, and more. Buyers are giving more attention to energy-saving features and compact designs which have made space-saving appliances highly desirable in urban households.
   
• Breville’s Smart Oven Air Fryer Pro is designed with Element IQ technology which optimizes cooking results through accurate temperature control. For example, Instant Brands’ Smart Air Fryers have built-in smartphone apps to operate the devices, which implies an increasing demand for convenience and automation in kitchen appliances.
   
• Increasing focus on maintaining healthy cooking practices has also increased the need for appliances that aid oil-free cooking and preserving nutrients. The growth of e-commerce has made entering the market easier and more merchants can now sell various goods to consumers all over the world.
   

Small Kitchen Appliances Market Analysis

Based on the product type segment, the market is further bifurcated into coffee makers, blenders, food processors, toasters, juicers, electric kettles, electric deep fryers, and others. The coffee makers segment was valued at USD 27.4 billion in 2023 and is projected to reach USD 49.5 billion by 2032.
 

• Coffee makers commanded the largest segment of the global market owing to the increasing use of coffee and its home-prepared specialty drinks. Consumers are shifting toward automated and smart coffee machines that provide convenience and better quality brewing as well as customization options.
   
• The increase in remote work has boosted demand further since consumers are looking for high-end coffee experiences at their homes. Manufacturers are also launching new environmentally friendly models like pod-free espresso machines. With further innovations in products and increasing e-commerce sales, the coffee maker segment is poised to continue leading the market.
   

In terms of distribution channel segment, the small kitchen appliances market is further classified into online and offline. The offline segment was valued at USD 90.5 billion in 2023 and is anticipated to grow with a CAGR of 4.5% during the forecast period.  
 

• The offline segment held the largest segment of the global market due to the rising consumer inclination towards shopping in-store. Most consumers buy from physical retail shops including supermarkets, specialty shops, and brand outlets where they can inspect the product’s quality, compare features, and even ask for professional advice before purchasing. Moreover, big companies are still expanding their physical shops by selling products at exclusive discounts that come with in-store purchases.
   

• The U.S. dominated the North American small kitchen appliances market which was valued at USD 1.2 billion in 2023 and is estimated to grow at a CAGR of 7.2% from 2024 to 2032.
   
• The North American small kitchen appliance market is led by the U.S., due to increasing consumer expenditure and robust technological development. New sales are being driven by the new phenomenon of home cooking with healthy living boosting sales of energy-saving and smart appliances, along with time-efficient nutritious meal prep appliances. The key market players, with strong retail and e-commerce presence in the region, help to sustain the position of the U.S. as the leading country in the North American market share.
   
• Germany led the European small kitchen appliances market owing to their preference for more sophisticated and energy-efficient appliances. German people prefer innovative, sustainable, and durable products, which drives the demand for premium kitchen appliances such as smart coffee makers, air fryers, and blenders. The growth of smart homes has also increased the demand for network-capable kitchen devices.
   
• Owing to rapid urbanization, increasing disposable income, and evolving lifestyles, China dominated the market in the Asia Pacific region. Moreover, there is a higher demand for modern appliances such as smart rice cookers, air fryers, and induction cooktops which point towards modern time-saving solutions. Also, the market has significantly benefitted from cost-effective innovations made by leading domestic manufacturers, such as Midea, Haier, and Xiaomi.
   

Small Kitchen Appliances Market Share

In 2023, Bajaj Electricals Ltd., Breville Group, Electrolux AB, Haier, and Havells collectively held a 20% to 25% share of the global market. These companies have taken a more proactive approach in strengthening their market positions which include focusing on innovations, forming strategic partnerships, and expanding into new developing economies.
 

Bajaj Electricals shifted its strategy towards diversification by launching cost-effective appliances that also promote energy saving. They opened their distribution in new regions to strengthen their retail footprint.  Adopted purposeful and eco-sensitive product designs to adapt to changing consumer behavior.
 

Breville Group stressed the integration of technology, through modern-day AI and Io-enabled smart appliances to further enhance user experience. Global expansion was done through enhanced partnerships with renowned premium kitchen brands. Targeted the upper end of the market with advanced and capital-intensive high-end kitchen appliances that serve the emerging needs of sophisticated kitchen solutions.
 

Haier targeted AI-enabled and smart kitchen devices, increasing user automation and experience. Increased share in the Asia Pacific and North America regions through strategic acquisitions and partnerships. Enhanced service and customer engagement post-sale to foster great brand affinity.
 

Havells launched a line of modern-styled and highly efficient kitchen appliances appealing to metropolitan customers. Havells expanded its multichannel retail approach, improving online and offline sales simultaneously. Investments were made in local production facilities for greater cost control while decreasing reliance on imports.
 

Small Kitchen Appliances Market Companies

Major players operating in the small kitchen appliances industry are:

• Bajaj Electricals
• Bosch
• Breville
• Electrolux
• Haier
• Havells
• KitchenAid
• LG Electronics
• Morphy Richards
• Panasonic
• Phillips
• Samsung Electronics
• V-Guard
• Voltas
• Whirlpool
   

Companies in the market of small kitchen appliances are strengthening their presence in the market. Several companies are upgrading their products by adding IoT and AI features to coffee makers, blenders, and air fryers to increase their efficiency and convenience. Moreover, the effort towards sustainability has also flourished as brands use more environmentally friendly materials and designs which can help them to make strong consumer base.
 

In June 2024, Havells India partnered with UAE-based Jumbo Group to expand its kitchen appliances business in the UAE. The collaboration aims to introduce Havells' innovative, energy-efficient products in the region, enhancing its presence in the Middle East market.
 

In March 2024, Haier announced its goal to become the second-largest home appliances manufacturer in India. The company is expanding its product portfolio and increasing its manufacturing capacity. Haier is also emphasizing local sourcing, aiming for 80% indigenization in its products, while enhancing exports to the Middle East and Africa.
 

Small Kitchen Appliances Industry News

• In January 2024, Panasonic announced an expanded partnership with Fresco to create a revolutionary cooking assistant for Panasonic kitchen appliances. The collaboration will begin with the Panasonic HomeCHEF 4-in-1 multi-oven, enhancing the smart kitchen experience.
   
• In April 2024, Philips introduced the Signature Series Airfryer HD9867, featuring smart sensing technologies that automatically adjust time and temperature for perfect cooking results. The new air fryer aims to deliver healthier, more convenient, and more precise cooking experiences.
   
• In April 2022, LG Electronics launched its 2022 lineup of smart home appliances, featuring InstaView Door-in-Door™ refrigerators, AI Direct Drive washing machines, Puricare™ Wearable Air Purifier, VIRAAT air conditioners, UV+UF water purifiers, and charcoal microwaves, promoting a premium lifestyle.
   

The small kitchen appliances market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032, for the following segments:

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Market, By Appliances Type

• Coffee makers
• Blenders
• Food processors
• Toasters
• Juicers
• Electric kettles
• Electric deep fryers
• Others (microwave, oven, etc.)

Market, By Distribution Channel

• Online
• Offline

Market, By End Use

• Residential
• Commercial

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Indonesia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • Saudi Arabia
  • UAE
  • South Africa