Food Blenders and Mixers Market Size - By Type, By Technology (Batch, Continuous), By Application (Bakery Products, Dairy Products, Beverages, Confectioneries) & Global Forecast, 2023 – 2032

Food Blenders and Mixers Market Size

Food Blenders and Mixers Market size was valued at around USD 8.47 Billion in 2022 and is estimated to reach USD 15.56 Billion by 2032 owing to increased customer demand for convenience meals and ready-to-eat goods. As people's lives get more chaotic, they seek quick and easy meal options. Food blenders and mixers are essential in the creation of a broad variety of processed foods, such as smoothies, sauces, soups, and bakery goods, as well as in simplifying meal preparation and decreasing cooking times.
 

In addition, the growing trend toward healthy eating practices is increasing demand for blenders and mixers. These gadgets offer users to produce healthful and personalized recipes for smoothies, juices, and protein shakes utilizing fresh ingredients such as fruits and vegetables. Furthermore, they make it easier to incorporate superfoods and dietary supplements into everyday meals, appealing to the health-conscious populace. In addition, the growing number of bakeries, cafés, and restaurants is driving the commercial food blenders and mixers industry. To accommodate the increased demand for baked products, drinks, and prepared dishes, these restaurants require efficient and high-capacity equipment.

Consumer preference for conventional and manual cooking methods is a limitation for the industry. While there is a rising desire for convenience and time-saving kitchen gadgets, some customers, particularly in places with strong culinary traditions, still prefer traditional food preparation techniques. They respect the authenticity and tactile sensation that traditional cooking techniques provide and are cautious to use contemporary kitchen machines such as blenders and mixers. To overcome this limitation, marketing methods that emphasize the benefits of blenders and mixers in keeping traditional tastes while simplifying the cooking process, as well as promoting their adaptability for a wide range of culinary activities, are used.
 

COVID-19 Impact

The pandemic of COVID-19 had a significant influence on the food blenders and mixers business. The market initially experienced a boost in demand as customers turned to home cooking and baking during lockdowns, leading in higher sales of blenders and mixers. However, supply chain and industrial delays caused by the pandemic resulted in periodic shortages and logistical issues. The foodservice business, which relies heavily on commercial-grade blenders and mixers, was especially hard hit by lockdowns and limitations.
 

Food Blenders and Mixers Market Trends

The market for food blenders and mixers is seeing a notable shift toward innovation and multifunctionality as producers meet customer demand for adaptable machines that can manage a variety of culinary activities. With features like automation and connection, these kitchen gadgets are growing smarter and allowing consumers to personalize the blending and mixing processes. Furthermore, there is an increasing focus on sustainability, which is resulting in the creation of eco-friendly and energy-efficient models.
 

Food Blenders and Mixers Market Analysis

Based on type, the market is segmented as high shear mixers, shaft mixers, ribbon blenders, double cone blenders, planetary mixers, screw mixers, and others. high shear mixers segment held a majority market value of USD 2.52 Billion in 2022. The growing demand for high shear mixers is driven by the food industry's need for efficient and precise mixing and blending processes, which are vital for achieving uniform textures, dispersing ingredients, and creating stable emulsions. This is particularly crucial to produce sauces, dressings, and dairy products, where consistent quality and texture are paramount. High shear mixers provide advanced levels of control, ensuring product quality, reducing processing times, and meeting the consumer demand for diverse and high-quality food products.
 

Based on technology, the food blenders and mixers market is segmented as batch and continuous. Batch held a dominant market share of around 62.3% in 2022. Advanced technology that provides accuracy, consistency, and customisation is driving the industry, particularly in the batch processing sector. Manufacturers and foodservice providers are increasingly looking for batch blenders and mixers with features like programmable controls, variable speed settings, and automation, which enable for the efficient and flexible manufacture of a broad variety of food items. This technology-driven strategy boosts productivity, reduces mistakes, and fulfills the need for personalized and high-quality food products, resulting in market development.
 

Based on application, the food blenders and mixers market is segmented as bakery products, dairy products, beverages, confectioneries, and others. Bakery Products segment is anticipated to grow at 7% CAGR by 2032. The growing popularity of baked goods, as well as the requirement for efficient and uniform mixing and blending in bakeries, are driving demand for food blenders and mixers in the bakery products industry. These tools are necessary for making dough, batter, and other baking materials, maintaining uniform consistency, and saving time in large-scale manufacturing.
 

North America dominated the majority food blenders and mixers market share and a revenue of USD 3.38 Billion in 2022. Consumer desire for convenience, healthy eating alternatives, and culinary diversity drives the industry in North America. Consumers with hectic lifestyles want efficient kitchen equipment to simplify meal preparation, while the emphasis on health and wellbeing promotes the usage of blenders for healthy meals. Furthermore, the culinary variety of the region, as well as the popularity of homemade sauces, smoothies, and specialized foods.
 

Food Blenders and Mixers Market Share

Major players operating in the Food Blenders and Mixers industry include:

• Hamilton Beach Brands, Inc.
• Vitamix Corporation
• KitchenAid
• Breville Group Limited
• Conair Corporation
• Braun GmbH
• Sunbeam Products, Inc.
• Panasonic Corporation
• Ninja Kitchen
• Oster
• SMEG S.p.A.
• Philips
• Blendtec
• Cuisinart
• NutriBullet LLC

Hamilton Beach Brands, Inc. is a leading manufacturer of small kitchen appliances, including food blenders. The company's blenders are known for their durability, performance, and value. Hamilton Beach food blenders are used by both home cooks and professional chefs. They are a popular choice for making smoothies, shakes, soups, sauces, and other blended foods.
 

Food Blenders and Mixers Industry News

• In June 2021, Vitamix launched a commemorative blender that is compact, elegant, and reasonably priced. The ONE is ideal for mixing dips, salad dressings, and purees in addition to smoothies and sauces.
   

The Food blenders and mixers market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Billion & Units from 2018 to 2032, for the following segments:

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By Type, 2018 – 2032

• High Shear Mixers
• Shaft Mixers
• Ribbon Blenders
• Double Cone Blenders
• Planetary Mixers
• Screw Mixers
• Others

By Technology, 2018 – 2032

• Batch
• Continuous

By Application, 2018 – 2032

• Bakery Products
• Dairy Products
• Beverages
• Confectioneries
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • ANZ
  • Southeast Asia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • UAE
  • South Africa
  • Saudi Arabia