Waffle Maker Market – By Product Type, By Power Source, By Capacity, By Price Range, By End Use, By Distribution Channel Analysis, Share, Growth Forecast, 2025 to 2034

Waffle Maker Market Size

The global waffle maker market size was valued at USD 250.4 million in 2024 and is estimated to grow at a CAGR of over 5.5% from 2025 to 2034. The market has witnessed rapid growth due to several demand side factors influencing the buying behaviour of consumers. Waffles are a popular snack and breakfast item in the U.S. and Europe, and this is one of the key demand catalysts.
 

People have been increasingly relying on waffle makers as a timesaving cooking appliance in countries where the breakfast culture is well developed. As result of the increase in overworked population and effective “fast food” campaigns, there is a substantial need for waffle makers and other small appliances that make it easy to prepare delectable, restaurant-style waffles for consumption at home. The waffle makers also give customers the option of controlling the type of ingredients they prefer to use, for example whole wheat flour, fruits or less sugar content to make the meal healthier.

Waffle Maker Market Trends

• As customers are inclining towards multipurpose appliances, we can see a rise in case of Waffle maker as well. Customers have began opting for a multi faceted waffle maker which also can double as pancake, sandwich, grilled food or doughnut maker as well.
   
• These appliances are ideal for people who are short on kitchen space or want to make the most of the appliances they already have. Brands have caught on to this trend and are now offering interchangeable plates or adjustable settings that allow users to create all kinds of meals, not just waffles.
   

Waffle Maker Market Analysis

A different catalyst is the consistent rise in popularity of making ‘healthy’ food available on one’s dinner plate. In the course of striving to adopt better standards of living, consumers are increasingly taking to self-made waffles instead of off-the-shelf packets. A waffle machine helps avoid a regime where one is restricted to a limit of ingredients, thus making better decisions, for instance, using whole-grain flour, fruit or less sugar. Additionally, the trend toward low fat and oil use when cooking, or perhaps utilizing air fryers has increased the requirement for modern machines that allow for efficient preparation of waffles while retaining low oil levels.
 

Based on product type, the waffle maker market can be segmented into standard waffle makers, Belgian waffle makers, mini waffle makers, multi-purpose waffle makers, others. The standard waffle maker segment earned a revenue of almost USD 124.6 million in 2024 and is expected to rise at a CAGR of almost 5.4% between 2025 and 2034. Being simple in design and affordable, traditional round-shaped waffle makers still dominate the market. Many customers wanting a simple device for cooking traditional waffles prefer these products. On the other hand, Belgian waffle makers that produce thicker, fluffier waffles with deeper pockets are becoming quite popular, especially in countries with a well-established breakfast culture.
 

Based on the power source, the waffle maker market is categorized as electric waffle makers, stovetop waffle makers and others.
 

• Stovetop waffle makers, which account for roughly 25% of the market, are expected to see static growth over the forecast period back into traditional techniques this means no electricity or any other gadget is needed to prepare waffles, this makes MVC a lot more appealing than other Stovetops and this adds on to the nostalgia for many people Many products such as electric waffle Makers require less effort to operate due to its easy mechanism. This specific product requires no manual effort and can reach the needed temperature quickly, making it more catty for the ones that are always in a rush.

In terms of the country, the U.S. dominates with an overall waffle maker market share of around 82% in the North America market.
 

Waffles are recognized as a quintessential North American breakfast treat and have a presence in the Northern American culture. There has been an increase in demand for appliances which can automate breakfast meals due to this notion that breakfast is the most important meal. The modern consumer has fast-paced lifestyles and would rather enjoy a light meal or even a snack at home which is easy to prepare. Waffle makers ease the process of making waffles and boost the trend of Waffles being part of the breakfast culture, thereby increasing the sale of such products.
 

Waffle Maker Market Share

In 2024, key companies like Breville Group, Conair Corporation, Hamilton Beach Brands, Stanley Black & Decker, Newell Brands, Whirlpool Corporation, SharkNinja and All-Clad held a combined market share of 10%-15%. These companies are even investing in more expansion and colabs with the aim of gaining more strength within their various markets.
 

• Resellers which provide consistently good products and reliable sales often achieve a competitive edge over the rest. Maintaining high testing and refurbishing standards is important in order to gain customer confidence. Guarantees or returns can make one reseller stand out from the rest in the market. Also resellers provide customer care and repair services which improve confidence in the buyer making them more marketable.
   
• Moreover, Effective online presence through well-designed and easy-to-use web sites and active social media use helps the resellers to reach out to many people. They can also use marketing activities to set themselves apart from their competitors.
   

Waffle Maker Market Companies

Major players operating in the waffle maker industry are:

• All-Clad
• Breville Group
• Conair Corporation
• Edgecraft Corporation
• Hamilton Beach Brands
• Krups
• National Presto Industries
• Newell Brands
• SharkNinja
• Stanley Black & Decker
• Storebound
• T-fal
• The Metal Ware Corporation
• The Middleby Corporation 
• Whirlpool Corporation
   

Waffle Maker Industry News

• In September 2023, Conair LLC, a producer of home equipment, purchased The Fulham Group for an unreported amount, a company that has had a business relationship with them for quite some time and which sold them the exclusive rights to manufacture Cuisinart Outdoor Products. The Fulham Group, the manufacturer of the popular Cuisinart range of grills, smokers, griddles, pizza ovens, heaters, and fire pits, will be known as Cuisinart Outdoors from now on. The change ensure all staff members keep their jobs and continue to be located in Newton, Mass.
   
• In March 2023, Hamilton Beach Brands Holding Company in December 2019 signed a multiyear exclusivity agreement with Numilk. This partnership concentrates on the development and distribution of appliances designed for Numilk's ingredient pouches. Currently, both companies are working together in designing and engineering for a new generation of appliances expected in early 2024.
   

This waffle maker market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) & volume (Thousand Units) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Standard waffle makers
• Belgian waffle makers
• Mini waffle makers
• Multi-purpose waffle makers
• Others

Market, By Power Source

• Electric waffle makers
• Stovetop waffle makers
• Others (battery-operated, etc.)

Market, By Capacity

• Single waffle makers
• Multi-waffle makers
• Family sized waffle makers

Market, By Price Range

• Low
• Mid
• High

Market, By Power Source

• Electric waffle makers
• Stovetop waffle makers
• Others (battery-operated, etc.)

Market, End-use

• Residential
• Commercial
• Camping/outdoor use

Market, Distribution Channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa