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Premium Report Details
Base Year: 2023
Companies covered: 15
Tables & Figures: 49
Countries covered: 18
Pages: 225
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Garment Steamers Market
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Garment Steamers Market Size
The global garment steamers market size was valued at USD 2.3 billion in 2023 and is anticipated to register a CAGR of over 6.4% between 2024 and 2032. The garment market is posting incredible growth, fueled by rising demand for efficient and convenient means of steaming garments, to replace the traditional method of ironing them.
As time pressures increase, a preference for portable, and efficient steamers that smooth out wrinkles in fabrics with ease has become the case. This category is evidently, more pronounced in younger consumers and urban areas who are looking for functionality in home care products rather than the time or energy spent on them.
Another major driver of growth is the increase in focus on sanitation of fabric garments. Garment steamers that kill bacteria and allergens without any harsh chemicals appeal to today's consumers who are conscious about their health. This trend is also supported by increasing levels of disposable income enabling more people to buy expensive home appliances. Likewise, the growth of the fashion sector created more demand for steamers which can cater to a range of fabrics without compromising the quality, thus buying more.
International Housewares Association statistics suggest the global tooling market has faced an increase of garment steamers demand by 15% for the last three years. Latest information shared by the American Apparel & Footwear Association highlight further overlaps wherein the growing fashion sector growth has increased the fabric care appliance which includes garment steamers by 20% over the same period.
Garment Steamers Market Trends
Employing Portable and handheld garment VSTs are gaining traction among buyers in the market as they have become suitable for the fast-paced modern world. These devices have the potential to become a necessity for fit active ex-pats and working youth in all professions Portability and hand held design has room for eco-friendly garment VSTs which use less water and energy for its operations as well Eco- Friendly Garments in action will always require the consumer’s to bridge gaps for efficiency in use for time modes, regulation of steam intensity and safety of fabrics Apart from these, According to international house ware association, the market has noted an increase in portable and eco-friendly garment care solutions which endorses these Global trends.
Garment Steamers Market Analysis
The luxury of using a garment steamer is often overlooked due to the rivalry that traditional irons pose considering the lower price point at which irons are offered. The vast majority of the population views traditional irons as versatile steamer and fabric care which renders them using irons for wrinkle removal rather than steamers. The reliance on fabric care tools that they are already accustomed to using further prevents iron aficionados from switching over to steamer alternatives.
Based on type, the garment steamers market is classified into handheld and upright garment steamers. Handheld garment steamers dominated the market in 2023, acquiring a market of USD 1.5 billion and are expected to grow at a CAGR of 6.5% during the forecast period from 2024-2032.
At present, handheld garment steamers are the most sought after as they are handy and easy to use, while being efficient in wrinkle removal. As convenience becomes more paramount, especially among millennials and travelers, these handheld models have overtaken their larger, heavier counterparts when it comes to preference. Their multifunctional attributes make them suitable for use on several types of fabrics and for domestic or travel purposes which propels continuous demand in metropolitan and space-saving regions.
Based on distribution channel, the garment steamers market is segmented into online and offline. The online segment dominated the market in 2023 by acquiring a market share of 55.9% and are expected to grow at a CAGR of 6.6% during the forecast period from 2024-2032. The incorporation of online distribution is now critical for the garment steamer setting since, it enables a wider product scope and simple comparison.
E-commerce websites make it possible for consumers to get a variety of models, prices and other people's opinions which enhances their decision when buying the item. The capability for goods to be delivered to a person’s home coupled with frequent internet price reductions also assists in increasing sales for a particular product which explains the reason as to why shopping through the internet has become the basic way of purchasing items and appliances in areas with little direct market access to the specialty appliances.
As of 2023, the U.S garment steamers market accounted for approximate USD 600 million of garments and forecasters expect a CAGR growth of 6.5% during the period of 2024 to 2032. The country dominates the garment consumer sector due to its relatively high income, preference of a large population towards convenient home appliances, and urbanization in consumer base. The population based in the U.S is intensely looking for efficient load softening solutions and that is promoting the handheld steamers to be well in demand.
North America: The garment steamer business is dominated by the US mainly due to its high urban population, preference for convenience, and high disposal income rate. There has been a rise in demand for handheld steamers since Amercians’s growing nip for efficient, hassle-free garments. Additionally, market leaders in the industry such as Conair and Jiffy Steamer aid in the civil states becoming a hot spot for innovations and sales.
Moreover, Canada also has a sizeable garment steamers market for garment steamers with consumer habits indicating high demand for hassle-free fabric care. On a socio-economic level, Canadians lean towards a more eco friendly household guiding them to reach for garment steamers over irons. The national rise in e-commerce and high quality portable options further aid the growth of the garment steamer market.
Europe: The total seating capacity in the region is around 29.4% with room for expansion over the years, while at the start of this year the European market held around 6.2% in precipitatory growth Coleman factors are expected to significantly increase its increasing Global market share. In the European region, there is an ever-growing demand for fabric and care saving-efficient appliances, due to the rising urbanization within the economy. Currently the trend in the European market is shifting towards sustainable fabric and ecofriendly garment care which is why garment steamers are in high demand. Moreover, increasing disposable incomes will suffice the remarkable growth of this market.
On a country basis, Germany garment steamers market growing at 6.5% during the forecast period of 2020-2023.
Germany occupies a very important place in the garment steamer market with its reinforced retail structure and the high demand for quality and reliable appliances. As one of the largest markets in Europe, German shoppers prefer advanced, well equipped steamers. There is an increased interest for hand held steamers that are power efficient which is further propelled by the busy life schedules of city dwellers and the need for appropriate and eco-friendly steamers.
APAC: The APAC garment steamers market is expected to have a market share of around 22.3% in 2023 and with a predicted CAGR of approximately 6.8% in the forecasted time frame. The Asia and the Pacific region is among leading regions in terms of market growth for garment steamers owing to the rapid and constant urban growth, increase in per capita income and lifestyle changes.
The active professionals as well as households have been opting for time-convenient appliances, thereby increasing the market of garment steamers. The emergence of internet based sales channels is also critical in enhancing the availability of these devices to consumers in the region, largely in the emerging economies with faster growing economies.
As per the report, China’s economy is estimated to grow at the rate of approximately 6.9% during 2023, good news considering the contraction the country faced from the pandemic. Moreover, China has established as a leader in the apparel steaming market within the Asia Pacific region mainly due to the high need for domestic products as well as the shift in economy to a manufacturing based economy. Additionally, the country leans towards being one of the highest garment steaming users, which can be attributed to the rise in urban settlement, increase in average living standards of individuals within the nation, and the need for space effective and efficient alternatives.
Garment Steamers Market Share
With key players like Philips, Rowenta, Conair, Jiffy Steamer, and Pure Enrichment sharing around 30-35% of the market, the global garment steamer market is in a moderately fragmented position.
For the garment steamer market, companies aim for a competitive edge through innovative product offerings, high quality standards, affordability and ease of use. For instance, faster heating times, variable steam liquids, and compact portable designs are all features that consumers are likely to seek out. Also separating companies in the market are the environmentally sustainable energy saving models and low pricing. The ability to efficiently promote and sell their products through online platforms is important for gaining market share in North America and Europe where competition is fierce.
Garment Steamers Market Companies
Major players operating in the garment steamers industry are:
Garment Steamers Industry News
This garment steamers market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand Units) from 2021 to 2032, for the following segments:
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Market, By Type
Market, By Power Type
Market, By Height
Market, By Price
Market, By End Use
Market, By Distribution Channel
The above information is provided for the following regions and countries: