U.S. Premium Outdoor Appliances Market - By Type (Outdoor Grills, Outdoor Range Hoods, Outdoor Refrigerators, Outdoor Sinks, Outdoor Faucets, Outdoor Griddles, Others), By Installation (Freestanding, Built-in, Countertop), By End Use (Residential, Commercial), Sales Channel (Offline, Online), Forecast 2024 – 2032

U.S. Premium Outdoor Appliances Market Size

U.S. Premium Outdoor Appliances Market size was valued at USD 668.6 million in 2023 and is anticipated to register a CAGR of 5.4% between 2024 and 2032, driven by a rising consumer interest in enhancing outdoor living spaces. Factors such as increasing disposable incomes, a growing trend toward outdoor gatherings, and advancements in technology that offer more efficient and aesthetically pleasing designs are propelling this market forward.
 

According to HomeAdvisor, Americans spent nearly 10% more on home improvement projects in 2020 compared to 2019, highlighting a trend of investing in their living spaces. This spending increase likely includes outdoor areas and premium appliances. Furthermore, the COVID-19 pandemic has amplified the desire for personalized outdoor experiences, as people spend more time at home and seek to maximize their outdoor spaces for both leisure and culinary purposes.
 

The U.S. Food and Drug Administration (FDA) conducts millions of inspections annually to ensure food safety. This implementation of stringent government food safety and hygiene regulations has driven manufacturers to ensure that their products meet high standards, incorporating features that maintain food safety even in outdoor settings.
 

This regulatory environment has spurred innovation, leading to the development of advanced materials and design improvements that ensure cleanliness and safety. Technological advancements in kitchen appliances have further transformed the market, with modern outdoor appliances boasting smart capabilities, energy efficiency, and enhanced performance. According to a recent survey by Statista, over 50% of U.S. internet users are interested in smart kitchen appliances. These innovations cater to consumers' desires for convenience and control, enabling seamless integration with smart home systems.

Additionally, the growing participation in outdoor recreational activities has fueled demand for premium outdoor appliances, as more people invest in sophisticated outdoor kitchens and entertainment areas to complement their active, outdoor-centric lifestyles. For instance, the National Sporting Goods Association reports that participation in outdoor recreation activities in the U.S. is steadily increasing.
 

Despite the burgeoning interest in the U.S. premium outdoor appliances market, high installation and maintenance costs pose significant restraints. Premium outdoor appliances often require professional installation, which can be expensive due to the need for specialized skills and the complexity of integrating these appliances into existing outdoor spaces. Additionally, ongoing maintenance costs are high, as these appliances are exposed to the elements and require regular upkeep to ensure their longevity and optimal performance. This includes costs for cleaning, repairs, and protective measures against weather damage.  
 

U.S. Premium Outdoor Appliances Market Trends

There are trends in market as Grills and appliances are getting smarter with features like temperature control apps and voice assistants, making outdoor cooking easier and more enjoyable. For instance, in January 2024, Weber LLC announced the launch of its new lineup which includes the ultra-premium SUMMIT smart gas grill, with the Company's first top-down infrared (IR) broiler and proprietary SmartControl technology, which enables home cooks to program, monitor, self-adjust as needed and grill exceptional meals to perfection, all from their smart device.

Additionally, in February 2023, Traeger Inc. launched its Flatrock Grill which features TruZone™ temperature control, FlameLock™ construction, the Pop and Lock (P.A.L) System, and EZ-Clean Keg. The Flatrock Grill allows customers to enhance everyday recipes by achieving deeper flavor and superior sizzle.
 

U.S. Premium Outdoor Appliances Market Analysis

Based on type, the market is segmented into outdoor grills, outdoor range hoods, outdoor refrigerators, outdoor sinks, outdoor faucets, outdoor griddles, and others. The outdoor grills segment witnessed significant growth in 2023, emerging as the dominant force, generating a revenue of USD 206.8 million and is expected to reach USD 309.7 million by 2032. Outdoor grills held a high market share due to its increasing demand among consumers.
 

Grilling is one of the popular outdoor activities among consumers, with gas barbecue grills becoming the preferred consumer choice for outdoor recreational activities. Fast commercial construction, especially in the hospitality sector, is predicted to support the expansion of the barbecue grill market. Furthermore, an increase in hotel construction operations has been attributed to improved working performance in the hotel business.
 

Based on installation, the U.S. premium outdoor appliances market is bifurcated into freestanding and built-in/countertop. The freestanding segment dominated the market in 2023, capturing a substantial market share of 64.1%. This segment is anticipated to maintain its lead, projected to reach a valuation of USD 727.1 million by 2032. The easy-moving facility of the products makes freestanding outdoor appliances popular among consumers. Customers who purchase freestanding appliances can have additional storage space, and cutting boards or countertop materials are typically placed on top of the machine. They typically cost less than built-in goods and don't need to be installed specifically.
 

As a result, a lot of customers think they're more convenient than the integrated version. Due to the growing demand, most manufacturers in the region are concentrating more on producing furniture that is recyclable, sustainable, and friendly to the environment. Customized freestanding outdoor kitchens and furnishings that enhance the look and blend in with the design and arrangement of their living areas are preferred by many customers.
 

Based on sales channel, the U.S. premium outdoor appliances market is segmented into online and offline channels. In 2023, the offline segment emerged as the market leader, commanding a substantial 76.3% market share, and is anticipated to reach a valuation of USD 801.9 million by 2032. Sales of appliances through the interconnected network of offline channels, including supermarkets and hypermarkets, convenience stores, specialty stores, and other offline channels, would increase due to the growing demand for outdoor kitchen equipment in the region.

It is anticipated that the growing trend of consumer preference for supermarkets, hypermarkets, and neighborhood appliance stores would accelerate the segment expansion. Strong presence of retailing platform across the US is likely to stimulate the growth of Premium Outdoor Appliances market. Key suppliers promoting their solution through their own outlets and specialty stores may accelerate the growth of Premium Outdoor Appliances. However, key users are also opting for different e-commerce platform for opting Premium Outdoor Appliances of their choice based on color, design, material, technology, price, etc. This may also be likely to appeal among the users for preference of Premium Outdoor Appliances market.

U.S. Premium Outdoor Appliances Market Share

The key players operating in the market The Middleby Corporation, Weber-Stephen Products LLC, Broil King, Traegar LLC, Char-Broil LLC all together comprises a market share of 25 - 30% in 2023. The market is moderately fragmented. To meet the growing consumer demand, manufacturers are adopting strategic steps such as mergers, acquisitions, partnerships, and collaboration in order to consolidate their position in the market. For instance, In February 2024, Fresco partnered with Middleby Residential, to launch connected cooking experience for new Viking RVL Collection at KBIS 2024. Leveraging Fresco’s full-stack KitchenOS solution, the companies will collaborate to deliver connected cooking experiences across the Middleby portfolio of residential brands.

U.S. Premium Outdoor Appliances Market Share

Major players operating in the U.S. Premium Outdoor Appliances industry include:

• American Outdoor Grills
• Broan-Nutone LLC
• Broil King
• Char-Broil LLC
• Dometic Corporation
• Fire Magic Grills
• Fisher & Paykel Appliances Limited
• Modern Home Products Corporation
• Proline Range Hoods
• Summerset Professional Grills
• The Middleby Corporation LLC
• Traeger Pellet Grills LLC
• Viking Range LLC
• Weber-Stephen Products LLC
• ZLINE Kitchen & Bath

U.S. Premium Outdoor Appliances Industry News

• In February 2024, Broil King released a new iQue Series, which is an update to their Regal line and their built-in Imperial line. iQue allows you to choose a temperature on the controller and the gas grill will regulate the burners for you to keep that temperature. The controller also interfaces with the Broil King app so you can control your cook remotely from your phone.
   
• In January 2024, Modern Home Products launched the Stainless-steel Griddle. It is tailored specifically for the WNK/TJK grill, with dimensions of 11-15/16” x 16- 3/4”. This design covers half of the grill, leaving ample space for a stainless-steel cooking grid on the other side.
   
• In January 2024, Weber LLC announced the launch of its new lineup which includes the ultra-premium SUMMIT smart gas grill, with the Company's first top-down infrared (IR) broiler and proprietary SmartControl technology, which enables home cooks to program, monitor, self-adjust as needed and grill exceptional meals to perfection, all from their smart device.
   
• In October 2023, Weber LLC launched Weber Q range of gas barbecues. Featuring high-performance innovation, durable construction, and consumer-led design, Weber Q barbecue is engineered to help people across Australia and New Zealand do even more at the barbecue with ease.

The U.S. Premium Outdoor Appliances market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Thousand units) from 2021 to 2032, for the following segments:

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Market, by Type

• Outdoor grills
• Outdoor range hoods
• Outdoor refrigerators
• Outdoor sinks
• Outdoor faucets
• Outdoor griddles
• Others

Market, by Installation

• Freestanding
• Built-in/countertop

Market, by End Use

• Residential
• Commercial

Market, by Sales channel

• Offline
• Online