The global beverages market is one of the strongest and most varied consumer industries that includes both alcoholic and non-alcoholic markets which together respond to changing consumer behavior, health awareness, and lifestyle shifts. The drinks industry is undergoing dramatic change fueled by demand for premium products, health-oriented formulations, and new flavor profiles in established and fast-emerging categories.

Based on green bean equivalents, coffee consumption in 2023 was about 91,000 tons according to the Coffee Board of India. The growth was mainly driven by increased at home consumption, expanding instant coffee penetration, and increasing out-of-home café consumption throughout the country.

The alcoholic beverages category shows strong market visibility, with the size of the global canned alcoholic drinks market at USD 71.2 billion in 2024 and expected to increase at a rate of more than 13.2% CAGR from 2025 to 2034. This is backed by premiumization, craft drinks trends, and widening market access via digital platforms. The non-alcoholic beverages market is growing even faster with the Non-Alcoholic Beer Market size value of USD 22 billion in 2022, with an expected 5.5% CAGR during 2032.

There are major market drivers for beverage alcohol or near-beverage alcohol when looking at the central market including, growing awareness of health issues, disposable income, rapidly changing demographics, and high interest from younger consumers in sober curious coding. Along with product innovation around functional beverage product development, sustainability in packaging, and personalized nutrition, all navigating the new landscape of product development. The convergence of plant-based ingredients, wellness trends, and low alcohol options are periodically re-energizing alcoholic and non-alcoholic manufacturers and consumers.