Guava Puree Market Size - Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2024 – 2032

Guava Puree Market

Guava Puree Market size is set to expand at a notable growth rate from 2024 to 2032, on account of the rapid strides in the food sector and the rising consumer preference for new flavored processed products. Escalating per-capita incomes and the surging consumer health concerns have prompted higher demand and spending on healthy food products. Increasing advancements in guava cultivation and processing, along with the growing intake of fruit beverages will further bolster the market development.
 

Guava purees, derived by processing guavas, are thick and smooth products extensively employed in creating pastries, cookies, tarts, beverages, syrups, jams, and jellies. They are processed with the help of sorting, destoning, cutting, sterilization, refining, and packaging techniques. The increasing availability in frozen, canned, and aseptically packed packages is also contributing to the growing product acceptance owing to the higher inclination towards organic and nutritious food items. 
 

However, the inadequacy of post-harvest and fruit processing technologies is likely to hamper the demand for guava purees to a considerable extent. Additionally, the fluctuating prices of raw materials and competition from other fruit purees may also impact the market dynamics.
 

Guava Puree Market Trends

Several companies are introducing new and exciting guava puree products, such as blends with exotic fruits, spicy variations, and functional formulations enriched with vitamins and probiotics to meet the rising end-user demands. For instance, in July 2023, Wetzel's Pretzels launched its new Gauva Mangonada drink, which includes a handmade mango and guava slushie combined with Tajin Fruity Chamoy Hot Sauce. Such unique offerings help cater to diverse consumer preferences and enticing adventurous food enthusiasts and health-conscious individuals.
 

Additionally, ready-to-use guava puree in convenient packaging formats, like pouches and single-serve containers for meeting the demand for on-the-go consumption will accelerate the market expansion.
 

Guava Puree Market Analysis

Based on type, the guava puree industry is bifurcated into tropical white, tropical pink, and other varieties. The tropical pink segment is projected to gain significance through 2032, driven by increasing penetration in nectar preparation and various blends. It has higher health benefits given the presence of Vitamin A, Vitamin B, Vitamin C, Vitamin E, manganese, phosphorus, magnesium, and other beneficial phytochemicals. The growing awareness about the benefits associated with the consumption of tropical pink guava in lowering the risks of cancer and heart diseases, given its high pectin content is likely to boost the market growth.
 

In terms of application, the guava puree market from the infant formulation segment is expected to witness high demand between 2024 and 2032. Guava puree is highly nutritious and a good starter food for babies. It is loaded with nutrients, such as B vitamins, potassium, Vitamin E, and others which are important for the growth of babies. The increasing awareness of the importance of early nutrition is also driving the demand for natural and wholesome ingredients like guava puree in infant formulas and baby food blends. Additionally, parents and caregivers are seeking safe and healthy options for their infants, further propelling the industry growth.
 

Asia Pacific guava puree market is poised to exhibit a robust growth rate up to 2032, owing to the growing usage of blends and nectars within the beverages sector. The escalating population growth and higher demand in tropical and sub-tropical regions are other ideal trends supporting the product penetration across the region. Guavas boast of higher commercial value across India owing to the rising production and consumption of its various derived products. The rising popularity of red Malaysian guavas and their higher application in sauces, baked goods, syrups, jams, jellies, ice cream, and candies will further foster the regional market development.
 

Guava Puree Market Share

Guava puree firms are largely implementing strategic collaborative initiatives, including acquisitions, partnerships, and mergers along with capacity expansions to reinforce their global presence.  In addition, new food innovations using guava puree are increasingly employed by them to gain competitive edges.

Some of the leading guava puree industry players across the globe include-

• ITC Limited
• Döhler GmbH (DÖHler Group Se)
• Capricorn Food Products India Ltd.
• Citrofrut S.A. de C.V. (Proeza Corporation)
• Superior Foods, Inc.
• Aditi Foods India Pvt. Ltd.
• Kiril Mischeff
   

Guava Puree Industry News

• In March 2023, Trendi, a Canadian agri-food robotics company, is helping combat food waste by creating a new ingredients line featuring nourishing, sustainable, and shelf-stable powders and purees comprised of misfit and unsold fruits and vegetables like Mango, Strawberry, Berries, and Guavas, which are currently sourced directly from farm partners in Ecuador.

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