Market research reports, consulting: Global Market Insights Inc.
We use cookies to enhance user experience. (Privacy Policy)

Social Listening Solutions Market Trends

Report ID: GMI10398
   |
Published Date: July 2024
 | 
Report Format: PDF

Download free sample

Social Listening Solutions Market Trends

AI-driven sentiment analysis and Natural Language Processing (NLP) are refining the understanding of consumer sentiments and trends across diverse social media platforms with enhanced accuracy. Real-time analytics and predictive insights are increasingly essential, enabling businesses to swiftly respond to market changes and customer feedback.
 

Furthermore, there is a growing trend toward integrating social listening into broader customer experience management strategies, aiming to deliver cohesive insights that inform marketing, customer service, and product development efforts. As global data privacy regulations tighten, there is also an increasing focus on bolstering data security and compliance measures within social listening solutions, ensuring businesses can effectively utilize these tools while meeting legal standards.
 

For instance, in October 2023, Tango Digital expanded its social listening system, EARFUL, into Southeast Asia, leveraging AI integrations to enhance brand safety and market intelligence. EARFUL's capabilities in sentiment analysis across multiple languages and its pioneering ability to monitor video content reflect growing trends in the market, emphasizing comprehensive data aggregation and proactive PR management.

Authors: Suraj Gujar , Rutvij Kshirsagar
Frequently Asked Question(FAQ) :
Why is the demand for cloud-based social listening solutions growing?
Social listening solutions industry from the cloud-based segment is expected to reach over USD 10 billion by 2032, due to offering scalability, allowing businesses to easily adjust resources based on demand.
What is the size of the North America social listening solutions market?
How big is the social listening solutions market?
Who are the key leaders in the social listening solutions industry?
Social Listening Solutions Market Scope

Report Content

Chapter 1   Methodology & Scope

1.1    Market scope & definition

1.2    Base estimates & calculations

1.3    Forecast calculation

1.4    Data sources

1.4.1    Primary

1.4.2    Secondary

1.4.2.1    Paid sources

1.4.2.2    Public sources

Chapter 2   Executive Summary

2.1    Industry 360º synopsis, 2021 - 2032

Chapter 3   Industry Insights

3.1    Industry ecosystem analysis

3.2    Vendor matrix

3.3    Profit margin analysis

3.4    Technology & innovation landscape

3.5    Patent analysis

3.6    Key news and initiatives

3.7    Regulatory landscape

3.8    Impact forces

3.8.1    Growth drivers

3.8.1.1    Increasing importance of consumer insights

3.8.1.2    Rise in social media usage

3.8.1.3    Demand for brand reputation management

3.8.1.4    Integration of ai and machine learning

3.8.1.5    Expansion of digital marketing efforts

3.8.2    Industry pitfalls & challenges

3.8.2.1    Handling data privacy and compliance

3.8.2.2    Managing information overload and noise

3.9    Growth potential analysis

3.10    Porter’s analysis

3.10.1   Supplier power

3.10.2   Buyer power

3.10.3   Threat of new entrants

3.10.4   Threat of substitutes

3.10.5   Industry rivalry

3.11    PESTEL analysis

Chapter 4   Competitive Landscape, 2023

4.1    Introduction

4.2    Company market share analysis

4.3    Competitive positioning matrix

4.4    Strategic outlook matrix

Chapter 5   Market Estimates & Forecast, By Solution Type, 2021 - 2032 (USD billion)

5.1    Key trends

5.2    Social media monitoring

5.3    Social analytics

5.4    Social intelligence

Chapter 6   Market Estimates & Forecast, By Deployment Mode, 2021 - 2032 (USD billion)

6.1    Key trends

6.2    Cloud-based

6.3    On-premises

Chapter 7   Market Estimates & Forecast, By Application, 2021 - 2032 (USD billion)

7.1    Key trends

7.2    Customer experience management

7.3    Competitive intelligence

7.4    Brand management

7.5    Campaign tracking and analysis

7.6    Influencer marketing

Chapter 8   Market Estimates & Forecast, By End-user Industry, 2021 - 2032 (USD billion)

8.1    Key trends

8.2    Retail and E-commerce

8.3    BFSI (Banking, Financial Services, and Insurance)

8.4    Healthcare

8.5    Travel and hospitality

8.6    Telecommunications and IT

8.7    Media and entertainment

8.8    Others

Chapter 9   Market Estimates & Forecast, By Region, 2021 - 2032 (USD billion)

9.1    Key trends

9.2    North America

9.2.1    U.S.

9.2.2    Canada

9.3    Europe

9.3.1    UK

9.3.2    Germany

9.3.3    France

9.3.4    Italy

9.3.5    Spain

9.3.6    Rest of Europe

9.4    Asia Pacific

9.4.1    China

9.4.2    India

9.4.3    Japan

9.4.4    South Korea

9.4.5    ANZ

9.4.6    Rest of Asia Pacific

9.5    Latin America

9.5.1    Brazil

9.5.2    Mexico

9.5.3    Rest of Latin America

9.6    MEA

9.6.1    UAE

9.6.2    South Africa

9.6.3    Saudi Arabia

9.6.4    Rest of MEA

Chapter 10   Company Profiles

10.1    Agorapulse

10.2    Awario

10.3    Brand24

10.4    Brandwatch

10.5    BuzzSumo

10.6    Crimson Hexagon

10.7    CrowdTangle

10.8    Digimind

10.9    Falcon.io

10.10    Hootsuite

10.11    Iconosquare

10.12    Keyhole

10.13    Linkfluence

10.14    Meltwater

10.15    Mention

10.16    NetBase Quid

10.17    Nuvi

10.18    Oktopost

10.19    Reputology

10.20    Socialbakers

10.21    Sprinklr

10.22    Synthesio

10.23    Sysomos

10.24    Talkwalker

10.25    Zoho Social

  

Authors: Suraj Gujar , Rutvij Kshirsagar
Buy Now
$4,123 $4,850
15% off
$4,280 $5,350
20% off
$5,845 $8,350
30% off
    Buy now
Premium Report Details

Base Year: 2023

Companies covered: 25

Tables & Figures: 558

Countries covered: 21

Pages: 220

Download Free Sample

Top