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Social Listening Solutions Market Trends

Report ID: GMI10398
Published Date: Jul 2024
Report Format: PDF

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Social Listening Solutions Market Trends

AI-driven sentiment analysis and Natural Language Processing (NLP) are refining the understanding of consumer sentiments and trends across diverse social media platforms with enhanced accuracy. Real-time analytics and predictive insights are increasingly essential, enabling businesses to swiftly respond to market changes and customer feedback.

Furthermore, there is a growing trend toward integrating social listening into broader customer experience management strategies, aiming to deliver cohesive insights that inform marketing, customer service, and product development efforts. As global data privacy regulations tighten, there is also an increasing focus on bolstering data security and compliance measures within social listening solutions, ensuring businesses can effectively utilize these tools while meeting legal standards.

For instance, in October 2023, Tango Digital expanded its social listening system, EARFUL, into Southeast Asia, leveraging AI integrations to enhance brand safety and market intelligence. EARFUL's capabilities in sentiment analysis across multiple languages and its pioneering ability to monitor video content reflect growing trends in the market, emphasizing comprehensive data aggregation and proactive PR management.

Authors: Suraj Gujar , Rutvij Kshirsagar

Frequently Asked Questions (FAQ) :

The market size of social listening solutions reached USD 7.6 billion in 2023 and is set to register over 10% CAGR from 2024-2032, owing to the increasing importance of understanding consumer sentiment and behavior across digital platforms worldwide.

Social listening solutions industry from the cloud-based segment is expected to reach over USD 10 billion by 2032, due to offering scalability, allowing businesses to easily adjust resources based on demand.

North America market held over 35% share in 2023, attributed to the presence of many tech-savvy enterprises across various industries, including retail, healthcare, finance, and automotive, in the region.

Brandwatch, Crimson Hexagon, Hootsuite, Meltwater, NetBase Quid, Sprinklr, and Talkwalker, are some of the major social listening solutions companies worldwide.