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Social Listening Solutions Market Share

Report ID: GMI10398
Published Date: Jul 2024
Report Format: PDF

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Social Listening Solutions Market Share

Sprinklr and Brandwatch hold a significant share in the social listening solutions industry. Sprinklr, renowned for its Unified-CXM platform, integrates AI-driven capabilities with customer experience management, empowering over 1,400 enterprise clients to streamline social media engagement and analytics. Brandwatch stands out for its sophisticated social listening and analytics tools, catering to diverse industries with a focus on real-time consumer insights and brand reputation management. Brandwatch's platform excels in monitoring global conversations across social media platforms, providing deep insights into consumer sentiment, competitive intelligence, and market trends.

Social Listening Solutions Market Companies

Major players operating in the social listening solutions industry are:

Brandwatch
Crimson Hexagon
Hootsuite
Meltwater
NetBase Quid
Sprinklr
Talkwalker

Authors: Suraj Gujar , Rutvij Kshirsagar

Frequently Asked Questions (FAQ) :

The market size of social listening solutions reached USD 7.6 billion in 2023 and is set to register over 10% CAGR from 2024-2032, owing to the increasing importance of understanding consumer sentiment and behavior across digital platforms worldwide.

Social listening solutions industry from the cloud-based segment is expected to reach over USD 10 billion by 2032, due to offering scalability, allowing businesses to easily adjust resources based on demand.

North America market held over 35% share in 2023, attributed to the presence of many tech-savvy enterprises across various industries, including retail, healthcare, finance, and automotive, in the region.

Brandwatch, Crimson Hexagon, Hootsuite, Meltwater, NetBase Quid, Sprinklr, and Talkwalker, are some of the major social listening solutions companies worldwide.