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Kefir Market Share

Report ID: GMI7972
Published Date: Jan 2024
Report Format: PDF

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Kefir Market Share

Global Kefir Company Market Share Analysis, 2023 (%)

The global Kefir industry is highly fragmented owing to the presence of several market players. Major companies operating in the market are DANONE, Lifeway Foods Inc., Hain Celestial Group accounting for over 40% of the market share in the year 2023. The major market players are focusing on mergers & acquisitions, facility expansion, and strategic partnerships to expand their product offerings, customer reach, and enhance market presence. Companies are also focusing on acquisition strategy.

Competition ranges from premium pricing by established players with strong brands to cost-effective offerings by regional and emerging players. An acquisition strategy enables a company to enter new markets and product lines instantaneously with a recognized brand having a good reputation and an existing client base. An acquisition can overcome market entry barriers that were previously challenging.

Kefir Market Companies

Major players operating in the global kefir industry include:

Lifeway Foods, Inc.
Nestle SA
Danone SA
The Hain Celestial Group, Inc.
Green Valley Creamery
Muller
Biotiful Dairy Ltd.
Nourish Kefir
Redwood Hill Farm & Creamery
OSM Krasnystaw

Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size of kefir was reached USD 2.85 billion in 2023 and is anticipated to register over 6.3% CAGR between 2024 and 2032, owing to the increasing adoption of innovative beverages from the health and nutrition focused consumer

The conventional kefir segment was worth over USD 2.1 billion in 2023 and will grow at a robust pace through 2032, as it caters to consumers who may prioritize factors such as price and availability over organic certifications.

Europe kefir market generated a revenue of over USD 325 million in 2023 and will grow significantly through 2032, as fermented dairy products, including kefir, have a long history in European food culture.

Lifeway Foods, Inc., Nestle SA, Danone SA, The Hain Celestial Group, Inc., Green Valley Creamery, Muller, Biotiful Dairy Ltd., Nourish Kefir, Redwood Hill Farm & Creamery, and OSM Krasnystaw.