Kefir Market Analysis

Kefir Market Analysis

To get key market trends

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The conventional forms segment surpassed USD 2.1 billion in 2023. Conventional kefir has been widely available and accepted in the market for a long time. It caters to consumers who may prioritize factors such as price and availability over organic certifications.
 

The flavoured segment is dominating the 55% of the market share in 2023, due to its widespread use in food and beverage processing, particularly for probiotic rich drinks production. Rising demand for plant-based beverage products and functional food innovations fuels the popularity of kefir induced beverages. Flavored kefir has gained popularity due to its ability to cater to diverse taste preferences. The availability of a range of flavors allows consumers to choose options that align with their personal preferences, making kefir more accessible to a broader audience.
 

The offline segment was reached USD 2.3 billion in 2023. Supermarkets and hypermarkets continue to be major contributors to kefir distribution. Consumers often prefer purchasing dairy products like kefir in person, and these stores provide a wide variety of options. The placement of kefir products in prominent locations within these stores, such as the dairy aisle or health food section, enhances visibility and accessibility. Convenience is a key factor for many consumers, and the availability of kefir in convenience stores contributes to its market growth. These outlets often carry a selection of dairy and health-oriented products, making kefir accessible to consumers looking for quick and convenient shopping options.
 

Europe dominated the global Kefir market in 2023. Within Europe, Russia and Germany generated a combined revenue of over USD 325 million in 2023.  Fermented dairy products, including kefir, have a long history in European food culture. This cultural relevance has played a role in the widespread acceptance and adoption of kefir in the region. Consumers in Europe may be more open to trying and incorporating kefir into their diets due to its familiarity as a traditional dairy product. The growing awareness of the health benefits associated with probiotics and fermented foods has driven the demand for kefir in Europe.