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Effective marketing campaigns highlighting the health benefits of dietary fiber are boosting consumer interest and demand for these products. Manufacturers in this space are continuously introducing new flavors and combinations of dietary fiber gummies, expanding the product range and attracting a broader consumer base. For instance, in March 2022, Fibery Gummies launched a new line of fiber gummies made with all-natural ingredients and contains no added sugar. The gummies are available in a variety of flavors, including strawberry, blueberry, and orange.
The digestive health segment accumulated 45% of the market share in 2022, driven by the increasing prevalence of gastrointestinal disorders and the subsequent rise in demand for effective and convenient solutions like gummies.
The market size of dietary fiber gummies was worth USD 4.6 billion in 2022 and is estimated to expand at over 11% CAGR between 2023 and 2032, attributed to the high incidence rate of digestive issues worldwide.
North America dietary fiber gummies market size reached USD 1.1 billion in 2022, owing to the growing awareness of the benefits of dietary fiber in the region.
Notable players in this business space include Nature's Way, SmartyPants Vitamins, Church & Dwight Co., Inc., Unilever, Nordic Naturals, The Honest Company, Herbaland Naturals Inc.