Dietary Fiber Gummies Market Analysis

The dietary fiber gummies market from strawberry flavor segment recorded a sizeable valuation in 2022 and is expected to drive significant gains over 2023-2032. The popularity of the strawberry flavor appeals to a wide range of consumers, including children and adults. The enjoyable taste of strawberry gummies makes consuming dietary fiber more pleasurable. Several studies back the claims of potential health benefits of consuming dietary fiber. Quoting an instance, a recent study by the National Institutes of Health found that adults who consumed at least 25 grams of fiber per day had a lower risk of developing chronic diseases, such as stroke, heart disease, and type 2 diabetes.

The digestive health segment captured 45% of the dietary fiber gummies market share in 2022, due to the increasing prevalence of digestive issues and gastrointestinal disorders motivates consumers to seek effective and convenient solutions like gummies. A study published in the Gastroenterology Journal in 2020 found that more than 40% of people worldwide have functional gastrointestinal disorders (FGIDs). The palatable and enjoyable nature of dietary fiber gummies makes them a preferred option for individuals who find it challenging to incorporate dietary fiber through traditional sources. Additionally, the growing awareness of fiber's positive impact on digestive health further boosts the demand for these functional gummies.

North America dietary fiber gummies market garnered USD 1.6 billion in revenue in 2022. The rising health-conscious population and the growing awareness of the benefits of dietary fiber in the region have fueled the demand for convenient and enjoyable fiber sources like gummies.

A recent study by the American College of Gastroenterology found that only 5% of adults in the US meet the recommended daily fiber intake. This depicts a large potential market for dietary fiber supplements in the region, thus, accelerating business growth. The busy and fast-paced lifestyle of consumers in North America increases the preference for on-the-go supplements. Additionally, product innovation, appealing flavors, and aggressive marketing efforts by manufacturers contribute to the increasing popularity of dietary fiber gummies in the region.