Beauty Supplement Market Size - By Type of Supplement (Collagen Supplement, Vitamins & Minerals, Omega 3 fatty Acids, Antioxidants, Probiotics), By Form (Tablets & Capsules, Powder, Liquid), By Distribution Channel, Application & Forecast, 2024 – 2032

Beauty Supplement Market Size

Beauty Supplement Market was valued at around USD 2.90 billion in 2023 and predicted to showcase about 13.9% CAGR between 2024 and 2032, as consumers increasingly seek holistic approaches to skincare and overall well-being. This burgeoning industry revolves around the idea that beauty starts from within, promoting the use of dietary supplements to enhance skin health, hair strength, and nail resilience.
 

The market has expanded to include a diverse range of products, such as collagen powders, vitamins, minerals, and herbal extracts, all tailored to support various aspects of beauty and anti-aging. With the rising emphasis on natural ingredients and wellness, beauty supplements have become an integral part of many individuals' daily routines. Notably, collagen supplements, known for their role in promoting skin elasticity, have gained substantial traction. Social media influencers and celebrities have contributed to the market's growth by endorsing these products, further fueling consumer interest.

The beauty supplements market faces a significant challenge stemming from misleading marketing claims and a lack of scientific validation. As the industry experiences exponential growth, the proliferation of products accompanied by extravagant promises has raised concerns among consumers and regulatory bodies alike. Some beauty supplements make bold assertions about their effectiveness in enhancing skin, hair, and nail health without sufficient scientific evidence to substantiate these claims. As a result, consumers may be swayed by enticing advertisements, only to discover that the touted benefits lack empirical support.
 

Beauty Supplement Market Trends

One prominent trend is the growing convergence of beauty and wellness, with consumers increasingly seeking holistic solutions that address both external skincare and internal nourishment. This has led to a surge in demand for beauty supplements containing natural and organic ingredients, as individuals prioritize products aligned with clean beauty principles. Collagen supplements continue to dominate the market, with their popularity attributed to claims of promoting skin elasticity and overall anti-aging benefits.
 

The influence of social media and celebrity endorsements remains a driving force, shaping consumer perceptions and driving product preferences. E-commerce platforms play a pivotal role, providing convenient access to a wide array of beauty supplements and facilitating direct-to-consumer sales. Personalization is another notable trend, with companies offering tailored formulations to address specific beauty concerns and individual needs.
 

Beauty Supplement Market Analysis

Based on type of supplement, the collagen supplement was worth USD 1 billion in 2023. These supplements, often derived from sources like marine or bovine collagen, are highly sought after for their purported benefits in promoting skin elasticity and reducing signs of aging.
 

The tablets & capsules segment held a dominant market share of around 59.38% in 2023 and is expected to grow at a lucrative pace by 2032. Tablets and capsules represent a substantial portion of the market share, offering convenience and ease of consumption. These formats are favored by consumers who appreciate the precise dosages and portability they provide, aligning well with busy lifestyles.
 

Based on application, the market is segmented as Skin Care, Hair Care, Nail Care and Others. Skin care emerges as a dominant category, commanding a significant market share. Beauty supplements tailored for skin health aim to address concerns such as hydration, elasticity, and the reduction of signs of aging, resonating with consumers seeking comprehensive skincare solutions from within.
 

Based on distribution channel, the market is segmented as Supermarket / Hypermarket, Pharmacies / Drugstores, Specialty Stores, Online and Other. The online distribution channel has experienced remarkable growth, reflecting the shift towards e-commerce and the convenience of purchasing beauty supplements from the comfort of one's home. The ease of comparison, extensive product information, and customer reviews contribute to the popularity of online platforms.
 

North American beauty supplement market size surpassed USD 1 billion in 2023. In North America, the market for beauty supplements is shaped by a combination of factors, including a well-established health and wellness culture, a proactive approach to anti-aging solutions, and a penchant for natural and clean beauty products. Influenced by social media, celebrity endorsements, and a strong emphasis on self-care, consumers in North America are receptive to a diverse range of beauty supplements, ranging from collagen powders to specialized vitamins and minerals.
 

Beauty Supplement Market Share

Amway and Herbalife, two global giants in the direct selling industry, have established a strong presence, leveraging their extensive distribution networks and robust product portfolios to reach a wide consumer base.
 

Neocell Corporation specializes in collagen supplements, contributing to its prominence in the market, while Murad and Perricone MD focus on dermatologist-developed skincare solutions that extend to beauty supplements. HUM Nutrition, with its emphasis on personalized nutrition and trendy formulations, has rapidly gained popularity, especially among younger consumers.
 

Beauty Supplement Market Companies

Some of the major market players operating in the beauty supplement industry are:

• Amway
• Herbalife
• Neocell Corporation
• Murad
• HUM Nutrition
• Nutraceutical Corporation
• Swisse Wellness
• Reserveage Nutrition
• Perricone MD
• Swanson Health Products
• The Boots Company PLC
• GNC Holdings
• Blackmores
• Nu Skin Enterprises
• Vital Proteins
   

Beauty Supplement Industry News

In January 2023, Nourished and Neutrogena unveiled the Ageless Skinstack, an innovative product consisting of personalized nutrients crafted through 3D printing technology.
 

In 2021, Unilever completed the acquisition of HUM Nutrition, a multinational consumer products corporation. This strategic acquisition is poised to enhance HUM Nutrition's global footprint, facilitating an accelerated growth trajectory within the beauty supplements market.
 

This beauty supplement market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Kilo Tons from 2018 to 2032, for the following segments:

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Market, By Type of Supplement

• Collagen Supplement
• Vitamins & Minerals
• Omega 3 fatty Acids
• Antioxidants
• Probiotics
• Other

Market, By Form

• Tablets & Capsules
• Powder
• Liquid

Market, By Application

• Skin care
  • Anti-aging
  • Hydration
  • Acne & Blemish Control
  • Other 
• Hair care
  • Hair growth & thickness
  • Reducing hair loss
  • Improving scalp health
  • Other
• Nail care
• Other

Market, By Distribution Channel

• Supermarket / Hypermarket
• Pharmacies / Drugstores
• Specialty Stores
• Online
• Other

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
  • Malaysia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Egypt