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Adaptogenic mushrooms are ingredients in a variety of consumer goods such as dietary supplements, functional food & beverages, herbal teas, skincare products and pet food ingredients & supplements. This diversification provides consumers with options to select from a wide product spectrum that will match their lifestyle. The rising demand for adaptogenic mushrooms leads to a focus on sustainable sourcing and cultivation practices.
Precision farming or sustainable farming methods such as organic cultivation, wildcrafting with responsible harvesting techniques, and implementing fair trade practices are being followed by companies. Consumers who prioritize ethical & environmental-friendly products will identify with these offerings. Customers can choose from customized blends and formulations to address their personal wellness goals. The growing popularity of health awareness will further accelerate the market demand.