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In 2022, reishi mushroom held a high adaptogenic mushrooms market share due to the major health benefits it offers such as supporting the overall well-being, the immune system, and longevity & vitality. reishi mushrooms are renowned for their stress-relieving benefits. As people are increasingly becoming aware of the importance of managing stress and maintaining a healthy lifestyle, there is an increased demand for reishi mushrooms. Research also supports the traditional uses of reishi mushrooms, driving demand from both consumers and the healthcare industry.
The powdered form segment accounted for 45% of the adaptogenic mushrooms market share in 2022. Powdered form of adaptogenic mushrooms is highly versatile and offers flexibility to be easily incorporated into diverse food & beverage preparations & recipes including soups, stews, baked goods, and smoothies. People with exclusive dietary preferences find this versatility of adaptogenic mushrooms highly appealing. With rising occurrences of preference and requirements in dietary content.
The dietary supplements from the adaptogenic mushroom market revenue is anticipated to expand at over 7% CAGR through 2032. Customers looking for naturopathic treatments to manage stress, support the immune system, and enhance energy & overall wellbeing will drive the demand for adaptogenic mushrooms in dietary supplements. The growing popularity of plant-based ingredients in the cosmetics industry will contribute to the adaptogenic mushroom-based cosmetic & personal care product demand.
The ability to compare products, read customer reviews, access a global selection, and the convenience of doorstep delivery will drive the online retail segment for adaptogenic mushrooms. Online channels offer a handy & effective way to purchase adaptogenic mushroom products. The adaptogenic mushroom demand in health food stores is driven by the availability of a wide range of adaptogenic mushroom products, experienced personnel to provide information & suggestions, and the association of these stores with holistic health & wellness.
The North American adaptogenic mushrooms market dominated around USD 2.4 billion revenue in 2022. The increasing inclination of consumers toward holistic healthcare is driving market growth in the U.S. adaptogenic mushrooms align with this trend as they have a long history of traditional use.
Consumers wanting natural remedies for stress reduction, immune support, mental well-being, and overall vitality will fuel market value. The high popularity of adaptogenic mushrooms can be attributed to the availability of information through online platforms, health publications, and wellness influencers.