Adaptogenic Mushrooms Market Size - By Product (Reishi Mushroom, Chaga Mushroom, Cordyceps Mushroom, Lions Mane Mushroom, Turkey Tail Mushroom), By Form (Whole, Powdered, Extracts), Application, Distribution Channel & Global Forecast 2023 – 2032

Adaptogenic Mushrooms Market Size

Adaptogenic Mushrooms Market size was valued at USD 10.9 billion in 2022 and is estimated to witness 10% CAGR from 2023 to 2032. People are pursuing organic and systemic methods to improve their general wellness. The increasing focus on physical and mental well-being has led to the popularity of adaptogenic mushrooms owing to their positive health impacts. Their usage as natural & alternative remedies for various health conditions, and the trends of natural therapies in the food & beverage and dietary supplement sectors will drive the adaptogenic mushroom demand.
 

The increased demand for products that offer supplemental health benefits than just basic nourishment is driving the functional food & beverage market. Functional food & beverage products, such as teas, coffees, smoothies, and snacks, are also fortified with adaptogenic mushrooms, which will lead to a surge in adaptogenic mushroom market growth.
 

The specific regulations pertaining to adaptogenic mushrooms and their labeling are still emerging and uncertain in countries including the U.S. This ambiguity related to regulatory framework can cause business challenges in the positioning of the product and advertising & marketing activities. There are numerous obstacles involved in obtaining high-quality adaptogenic mushrooms.
 

Large-scale cultivation becomes tough as some species have specific growth requirements. Wild harvesting can be sporadic and can cause instabilities in supply, thus leading to poor sustainability for businesses. For the long-term market equilibrium, it is essential to adopt sustainable sourcing practices and maintain a transparent supply chain. Price sensitivity and profit margin variations could limit the market penetration and adoption as superior adaptogenic mushroom products will remain cost intensive compared to traditional food & dietary supplements.
 

COVID-19 Impact

The COVID-19 pandemic resulted in transportation restrictions and labor shortages, which disrupted the supply chains and also impeded the adaptogenic mushrooms market. These disruptions negatively impacted the sourcing, processing, and distribution of adaptogenic mushroom products. Regulatory bodies executed strict guidelines on the health claims, labeling, and the safety of adaptogenic mushrooms. Adhering and conforming to these regulations have made the market highly complex. The same time, the COVID-19 pandemic also increased the global focus on health and immunity.
 

As consumers became more aware of the significance of a strong immune system, adaptogenic mushrooms witnessed an increased adoption during the pandemic. Increased prevalence of health consciousness, reduced COVID-19 cases, and implementation of subsequent strategies by government & non-government organizations will drive the market size.
 

Adaptogenic Mushrooms Market Trends

Adaptogenic mushrooms are ingredients in a variety of consumer goods such as dietary supplements, functional food & beverages, herbal teas, skincare products and pet food ingredients & supplements. This diversification provides consumers with options to select from a wide product spectrum that will match their lifestyle. The rising demand for adaptogenic mushrooms leads to a focus on sustainable sourcing and cultivation practices.
 

Precision farming or sustainable farming methods such as organic cultivation, wildcrafting with responsible harvesting techniques, and implementing fair trade practices are being followed by companies. Consumers who prioritize ethical & environmental-friendly products will identify with these offerings. Customers can choose from customized blends and formulations to address their personal wellness goals. The growing popularity of health awareness will further accelerate the market demand.
 

Adaptogenic Mushrooms Market Analysis

In 2022, reishi mushroom held a high adaptogenic mushrooms market share due to the major health benefits it offers such as supporting the overall well-being, the immune system, and longevity & vitality. reishi mushrooms are renowned for their stress-relieving benefits. As people are increasingly becoming aware of the importance of managing stress and maintaining a healthy lifestyle, there is an increased demand for reishi mushrooms. Research also supports the traditional uses of reishi mushrooms, driving demand from both consumers and the healthcare industry.
 

The powdered form segment accounted for 45% of the adaptogenic mushrooms market share in 2022. Powdered form of adaptogenic mushrooms is highly versatile and offers flexibility to be easily incorporated into diverse food & beverage preparations & recipes including soups, stews, baked goods, and smoothies. People with exclusive dietary preferences find this versatility of adaptogenic mushrooms highly appealing. With rising occurrences of preference and requirements in dietary content.
 

The dietary supplements from the adaptogenic mushroom market revenue is anticipated to expand at over 7% CAGR through 2032. Customers looking for naturopathic treatments to manage stress, support the immune system, and enhance energy & overall wellbeing will drive the demand for adaptogenic mushrooms in dietary supplements. The growing popularity of plant-based ingredients in the cosmetics industry will contribute to the adaptogenic mushroom-based cosmetic & personal care product demand.
 

The ability to compare products, read customer reviews, access a global selection, and the convenience of doorstep delivery will drive the online retail segment for adaptogenic mushrooms. Online channels offer a handy & effective way to purchase adaptogenic mushroom products. The adaptogenic mushroom demand in health food stores is driven by the availability of a wide range of adaptogenic mushroom products, experienced personnel to provide information & suggestions, and the association of these stores with holistic health & wellness.
 

The North American adaptogenic mushrooms market dominated around USD 2.4 billion revenue in 2022. The increasing inclination of consumers toward holistic healthcare is driving market growth in the U.S. adaptogenic mushrooms align with this trend as they have a long history of traditional use.
 

Consumers wanting natural remedies for stress reduction, immune support, mental well-being, and overall vitality will fuel market value. The high popularity of adaptogenic mushrooms can be attributed to the availability of information through online platforms, health publications, and wellness influencers.
 

Adaptogenic Mushrooms Market Share

Key companies operating in the adaptogenic mushrooms market are:

• Four Sigmatic
• Om Mushrooms
•  Sun Potion
•  Real Mushrooms and Mushroom Revival.

These companies focus on strategic partnerships and new product launches & commercialization for market expansion. Furthermore, these companies are heavily investing in research to introduce advanced products and garner maximum revenue in the market.
 

Adaptogenic Mushrooms Industry News:

• In December 2022, Nammex partnered with Ethical Naturals Inc., a provider of botanical & natural source components, to create a new line of genuine mushroom-derived products. This partnership will merge Nammex's fungi-based chemicals with the Alpha Wave brand product constituents from Ethical Naturals to produce Mushroom-Plus, a useful blend that will boost relaxation & alpha brainwave activity.
   

This adaptogenic mushrooms market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue and volume (USD Million & Tons) from 2018 to 2032, for the following segments:

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Market, By Product

• Reishi mushroom
• Chaga mushroom
• Cordyceps mushroom
• Lion's mane mushroom
• Turkey tail mushroom
• Other adaptogenic mushrooms

Market, By Form

• Whole
• Powdered
• Extracts

Market, By Application

• Food & beverages
• Dietary supplements
• Pharmaceuticals
• Cosmetics & personal care products
• Other applications

Market, By Distribution Channel

• Online retail
• Supermarkets
• Health stores
• Specialty stores
• Other channels

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Austria
  • Poland
  • Belgium
  • Netherlands
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
  • Philippines
  • Malaysia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Chile
  • Colombia
  • Peru
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Turkey
  • Egypt