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Online Fitness Market Trends

Report ID: GMI4825
Published Date: Jun 2024
Report Format: PDF

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Online Fitness Market Trends

The online fitness industry is witnessing various notable trends with the emergence of startups actively launching new services in collaboration with industry partners. The trend toward hybrid fitness models combines elements of both online & offline fitness experiences. This includes offering virtual classes alongside in-person sessions, providing a more flexible and comprehensive approach to fitness. Artificial Intelligence (AI) and data analytics are being leveraged to personalize fitness experiences. AI algorithms analyze user data, preferences, and performance metrics to recommend tailored workout plans, track progress, and provide feedback for improvement.

Technology integration in the form of smart watches & fitness trackers is also a growing trend as these devices track biometric data, activity levels, and workout performance, providing valuable insights for users and enhancing the overall fitness experience.For instance, in April 2024, The Beachbody Company, a health and fitness company, launched its new initiative, enabling customers to buy and download fitness programs such as P90X, 21 DAY FIX, LIIFT4, PROTEIN FIX, and 2B MINDSET, without a subscription.

Authors: Preeti Wadhwani, Aishvarya Ambekar

Frequently Asked Questions (FAQ) :

The market size of online fitness reached USD 15.3 billion in 2023 and is set to witness over 32% CAGR from 2024 to 2032, owing to the increasingly growing consciousness about personal health and fitness worldwide.

Online fitness industry from the on-demand segment reached over USD 107 billion in 2023, due to allowing users to access fitness classes at any time and from any location.

North America market recorded USD 6 billion in 2023, attributed to the presence of a large population of smartphone users and the availability of robust internet connectivity in the region.

Peloton, Strava, Beachbody On Demand, Nike Training Club, MyFitnessPal, Fitbit Premium, Fitness Blender, Daily Burn, Obé Fitness, Tone It Up, Freeletics, Centr, and Apple Fitness+, are some of the major online fitness companies worldwide.