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Online Fitness Market Share

Report ID: GMI4825
Published Date: Jun 2024
Report Format: PDF

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Online Fitness Market Share

Peloton, Apple Fitness, Fitbit dominate the online fitness industry, holding market share over 13%. These companies integrate cutting-edge technology into their offerings, providing users with a seamless, interactive experience. This includes advanced wearables, mobile apps, and smart devices that track fitness metrics in real-time. They emphasize content diversity, offering a wide range of workouts that cater to different fitness levels, preferences, and goals. This variety keeps users engaged and motivated. They build strong community engagement through social features, enabling users to share their progress, participate in challenges, and connect with others.

These companies focus on subscription models that offer exclusive content and personalized plans, ensuring a steady revenue stream. Strategic partnerships with other brands, influencers, and fitness experts enhance their visibility and credibility in the market. These combined strategies have solidified their leadership positions in the online fitness industry.

Online Fitness Market Companies

Major players operating in the online fitness industry are:

Peloton
Strava
Beachbody On Demand
Nike Training Club
MyFitnessPal
Fitbit Premium
Fitness Blender
Daily Burn
Obé Fitness
Tone It Up
Freeletics
Centr (Chris Hemsworth's fitness app)
Apple Fitness+

Authors: Preeti Wadhwani, Aishvarya Ambekar

Frequently Asked Questions (FAQ) :

The market size of online fitness reached USD 15.3 billion in 2023 and is set to witness over 32% CAGR from 2024 to 2032, owing to the increasingly growing consciousness about personal health and fitness worldwide.

Online fitness industry from the on-demand segment reached over USD 107 billion in 2023, due to allowing users to access fitness classes at any time and from any location.

North America market recorded USD 6 billion in 2023, attributed to the presence of a large population of smartphone users and the availability of robust internet connectivity in the region.

Peloton, Strava, Beachbody On Demand, Nike Training Club, MyFitnessPal, Fitbit Premium, Fitness Blender, Daily Burn, Obé Fitness, Tone It Up, Freeletics, Centr, and Apple Fitness+, are some of the major online fitness companies worldwide.