Usage-based Insurance (UBI) Market Trends

Usage-based Insurance Market Trends

Technological advancements are reshaping the landscape of usage-based insurance (UBI), influencing the way to assess risk and price policies among insurers. A key trend is the integration of advanced telematics systems, encompassing GPS and speed monitoring, directly into vehicles and mobile devices. These systems furnish real-time driving behavior data, enabling insurers to offer precise and current pricing.
 

In June 2024, Intuit announced the acquisition of Zendrive, a provider of mobility risk intelligence, to enhance its usage-based auto insurance product, Karma Drive. This acquisition aims to accelerate the development and adoption of Karma Drive, which utilizes telematics to offer personalized insurance pricing based on driving behaviour. It further allows Intuit to integrate Zendrive's technology and expertise into Karma Drive, enhancing its capabilities to provide real-time feedback on driving habits and potential discounts before purchasing a policy.
 

Moreover, insurers are increasingly turning to artificial intelligence (AI) and machine learning algorithms to filter through vast datasets, pinpoint patterns, and enhance pricing accuracy, thereby fostering competitiveness. The advent of 5G technology promises swifter and more reliable data transmission, facilitating real-time processing of telematics data. Furthermore, the potential of blockchain technology is being explored to bolster data security, and transparency, and streamline claims processing. Leading firms such as Cambridge Mobile and Octo Telematics are at the forefront, crafting innovative telematics solutions that are propelling the UBI market towards enhanced efficiency, effectiveness, and heightened customer satisfaction.