Toothbrush Market Trends

Toothbrush Market Trends

In the market there is a growing trend towards use of electric and smart toothbrushes. As consumers prefer electric toothbrushes because they clean more effectively, removing more plaque and improving gum health compared to manual brushes. Manufacturers are introducing smart toothbrushes with features like longer battery life and vibrating bristles for deep cleaning.
 

For instance, in March 2022, Oral-B launched its iO Series 10 at the Mobile World Congress in Barcelona. The company aims to improve global oral health by encouraging the switch from manual to electric toothbrushes. These advanced toothbrushes help users improve their brushing habits and maintain better oral hygiene. The convenience and technology of these toothbrushes appeal to health-conscious consumers seeking better oral care.
 

Price sensitivity presents a significant challenge in the market, particularly in regions where consumers are cost-conscious. Many individuals opt for less expensive manual toothbrushes over pricier electric or specialty alternatives. This shift in consumer behaviour requires manufacturers to strike a balance between quality and affordability while maintaining profit margins. The challenge increases in competitive markets where low-cost options are dominant. Additionally, Intense competition further complicates the market landscape.
 

With numerous brands offering related products, companies struggle to differentiate themselves, especially in the basic manual toothbrush segment. The emergence of private-label and online-only brands increases pricing pressure. To maintain market share, established brands must focus on innovation, quality improvement, and strategic marketing investments.