Home > Consumer Goods & Services > Personal Care > Hygiene > Toothbrush Market

Toothbrush Market Share

Report ID: GMI12378
Published Date: Nov 2024
Report Format: PDF

Download Free Sample

Toothbrush Market Share

The toothbrush industry is highly fragmented, with major players like Unilever (through brands such as Pepsodent), Colgate, and Perrigo collectively holding around 10%-15% of the market share in 2023. These leading companies are using various strategies to grow in the market. They are investing a lot in product innovation, focusing on research and development to introduce advanced features like smart technology, better bristle designs, and improved ergonomic features. By adapting to changing consumer preferences and the increasing demand for more effective and convenient oral care solutions, these companies aim to stand out and capture a larger share of the growing market.

Toothbrush Market Companies

Major players operating in the toothbrush industry are:

Oral-B
Colgate
Aqua fresh
Sensodyne
Wisdom
Humble Co.
Trisa
Unilever (Pepsodent)
Lion Corporation
Philips
Curaden AG
Perfora
Fang Oral Care
Sunstar
Perrigo

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The global toothbrush industry was valued at USD 11.57 billion in 2023 and is estimated to grow at a 4.5% CAGR from 2024 to 2032, driven by the global increase in dental disorders.

The manual toothbrush segment recorded USD 7.44 billion in 2023 and is expected to reach USD 10.83 billion by 2032, as they are more affordable than electric toothbrushes, making them accessible to a broader audience.

The Asia Pacific toothbrush market recorded USD 3.95 billion in 2023 and is expected to reach USD 6.02 billion by 2032, driven by increasing demand in populous countries like China and India.

Key players in the industry include Oral-B, Colgate, Aqua Fresh, Sensodyne, Wisdom, Humble Co., Trisa, Unilever (Pepsodent), Lion Corporation, Philips, Curaden AG, Perfora, and Fang Oral Care.