Salon Service Market

Salon Service Market Size

The global salon service market was estimated at USD 122 billion in 2024. The market is expected to grow from USD 128.6 billion in 2025 to USD 230.5 billion in 2034 at a CAGR of 6.7%.

As people are becoming more focused on wellness and self-care, the global service market is expanding. Consumers increasingly view salon treatments as essential to their well-being, not just their appearance. The development has driven demand for aromatherapy scalp treatments, stress-relief massages, detox facials, and hair therapies. Salons can already have the clean beauty trend in the works, as many consumers gravitate towards natural, organic, and chemical-free products.

The self-care trend has also resulted in increased spending on salon services. Having professional beauty treatments done of superior quality at the customer’s range is particularly more accessible. Luxury salons, membership-based services, and customized skin and hair care are on the rise. Celebrities and social media influencers encouraged frequent visits to salons so that it became the norm.

For instance, in a survey of approximately 7,500 consumers across six countries,1 nearly four in five respondents said they value wellness, with 42 percent calling it a top priority. In fact, across all the markets we investigated, consumers reported a significant growth in their prioritization of wellness2 over the last two to three years.

People want treatments that cater to their personalized needs such as scalp health care, anti-aging, and stress-relief treatments like LED light facials and Ayurveda-inspired haircare. Salons are implementing these offerings for a full-body wellness experience. Moreover, after the pandemic, people pay more attention to mental and physical health. Meditation rooms, sustainable products, and wellness-centric aesthetics have all found their way into salons.

And at-home salon services and self-care subscription boxes are enabling people to keep their wellness routines going. According to the Wellness industry, the global wellness economy made a remarkable recovery after the pandemic and reached a new peak at $6.3 trillion in 2023 (6.03% of global GDP).

Salon Service Market Trends

The salon services industry is using technology and sustainable practices to improve customer experiences and adapt to industry changes. AI tools analyze customer data to recommend hairstyles, colors, and products that match individual preferences. AR/VR technology lets customers try different looks virtually, helping them make confident decisions. Interactive mirrors analyze skin and hair, suggest products, and provide tutorials. Digital platforms also make it easier for customers to book and schedule appointments online.

For instance, GlowUp is a salon aggregator app that makes it easy to find and book beauty and grooming services for both men and women. The app connects customers with salons through a simple and user-friendly platform. GlowUp helps users find salons that offer quality services to match their needs. It also understands that trying new salon services can feel overwhelming, especially for first-time users.

Furthermore, Zenoti, a beauty and wellness technology leader, takes an AI-first approach to salon software to streamline salon operations, optimize customer experiences, and increase revenue. With 55%* of salon, spa, and barbershop appointments booked by phone call. Zenoti’s AI phone system gives staff real-time information about guests to enable warm personalization at the time of service. It includes call transcription and handling of missed calls as well.

Salons are focusing on sustainability by using eco-friendly and organic products and adopting green practices to reduce their environmental impact. Many salons are also adding wellness services like spa treatments, massages, and mindfulness sessions to offer a more relaxing and complete experience. Government data shows that the wellness industry, which includes salon services, has been growing at an annual rate of 5% over the past five years, driven by increasing consumer interest in holistic well-being.  

Salon Service Market Analysis

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Based on service type, the salon service market is segmented as hair care, nail care, and skin care. In 2024, the hair care segment generated a revenue of USD 143.8 billion and is expected to grow at a CAGR of around 6.8% during the forecast period.

• Hair care services are often influenced by fashion trends. Changes in hairstyles, colors, and treatments, often inspired by celebrities, can increase the demand for these services. Many people use their hairstyles to express themselves. A desire for a new look or a change in personal style can also boost demand. Events like weddings, parties, and celebrations often lead to higher demand for hairstyling and treatments. According to the U.S. Bureau of Labor Statistics, the personal care services industry, which includes hair care, is expected to grow by 7% from 2022 to 2032. 
  
• Nail care services are also driven by trends in nail art and design. Customers are attracted to creative and trendy nail designs for a unique and personalized experience. Skincare services, such as facials and massages, are becoming more popular due to growing awareness of their health and wellness benefits. The aging population is increasing the demand for anti-aging and rejuvenating treatments like facials and peels. Government data shows that the global skincare market is projected to grow at a compound annual growth rate (CAGR) of 5.5% during the forecast period of 2024-2029. 
  

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Based on consumer groups, the salon service market is segmented as male and female. In 2024, the female segment accounted for over 72.15% and is expected to grow at the rate of 6.8% till 2034.

• Society has certain beauty standards that women are pressured to align with. And trends in the fashion, make-up, and hairstyle worlds prompt quite a few women to re-visit salons to still be in trend. Salons are also an avenue for women to express themselves. As such, services like haircuts, hair coloring, nail art, and skincare treatments help them express their personality. Special occasions like weddings, proms, and parties create additional demand for salon services as women seek hairstyling, make-up, and nail care. For instance, the Woman/female demographic owns around 70% of beauty salon service clients globally.
  
• Furthermore, changing grooming trends, beard styles, and haircuts also affect men. More men are flocking to salons as the trend for well-groomed looks thrives. Many men prefer to look professional, particularly in an office setting, leading to an increased demand for haircuts, beard, and facial treatments. Men now represent roughly 30% of salon service customers, a statistic that has slowly increased in the past decade, according to reports.
  

Based on salon type, the salon service market is segmented as a franchise outlet and independent. The independent channel segment is expected to hold a major share of 88.1% in 2024.

• Flexible and focused on clients, independent salons account for most of the salon service market. They center their efforts around the needs of individual customers, which allows them to develop closer relationships and loyalty. Specialty services (such as organic hair treatments, luxury spa experiences, and culturally specific beauty offerings) have also gained traction. Independent salons hold around 55% share of the salon services industry.
  
• Such salons have few restrictions and as such can step readily into new trends, techniques, and products. With a focus on providing high-quality services and premium experiences, many owners have created an atmosphere distinct from chain salons. Most customers prefer the personalized touch of an independent salon. The rise of social media marketing and online booking systems has let independent salons attract customers without requiring their corporate overlords.
  

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• In 2024, North America dominated the salon service market accounting for around 25.03% of the global market share and generating around USD 30.5 billion revenue in the same year. Demand for premium and organic products drives North America's salon market growth. In 2023, 43% of consumers favored cruelty-free and sustainable choices. Tech has also been a key component, as AI tools and virtual learnings are trending. Customer interest in Gen Z is growing with the use of social media and celebrity endorsements. At-home services are in the ascendancy too — mobile salons and subscription models grew 15% this year.
  
• High population, rapid urbanization and increasing income are some factors that have positioned the Asia-Pacific (APAC) region as the leader of the salon service market. In addition, there is an increased demand for beauty services in some countries such as China, India, Japan and South Korea. This is due to changing lifestyles, increased focus on self-care, and the impact of social media. For instance, the Chinese beauty market achieved more than 10 percent growth in 2023. Faddish trends like K-beauty and J-beauty as well as premium and organic products are lifting the market. Online channels are also lending a hand, with more than 60% of salon appointments in APAC being scheduled online.
  
• Europe’s salon service market is fueled by a demand for eco-friendly and organic products. 35 percent of consumers selected salons with sustainable practices in 2023. Europe's professional salon culture is world-renowned, and training is strict, leading to high-quality services. High-end treatments are trending, with spa-like services up 12 percent last year. An aging population is also driving up demand for anti-aging and scalp care treatments, which grew by 8% in 2023.
  

Salon Service Market Share

• The salon service sector is highly fragmented, with global and local players competing for a share of the market. In 2023, the leading players accounted for around 15%-20% of the market share. August 09, 2023 – These firms are working on the strategies like merger and acquisition, capacity expansion, and collaboration to increase their product offering, access a larger customer base, and fortify their presence in the salon service market.
  
• By offering personalized beauty options for the demand for convenience, companies are making trends like subscription services, at-home salon treatments, etc, popular. Expanding into new markets, franchising and collaborating with celebrity stylists and beauty influencers are additional ways these companies are increasing their footprint.
  

Salon Service Market Companies

Major players operating in the salon service industry are:

• Aveda Corporation
• Estee Lauder Companies Inc.
• L'Oreal Group
• Ratner Companies
• Regis Corporation
• Revlon, Inc.
• Sally Beauty Holdings, Inc.
• Schwarzkopf Professional
• Sebastian Professional
• Toni & Guy
• Ulta Beauty, Inc.
• Wella Professionals
• John Paul Mitchell Systems
• Kao Corporation
• Moroccanoil 
  

The salon services market is backed by transversely positioned companies operating in professional haircare, salon chains, cosmetics and beauty retail distribution segments. Professional haircare and styling companies, such as: Aveda Corporation, L'Oréal Group, Revlon, Schwarzkopf Professional, Sebastian Professional, Wella Professionals, John Paul Mitchell Systems, Moroccanoil and Kao Corporation.  On the other hand, Ratner Companies & Regis Corporation & Toni & Guy only operate a chain of salons — offering haircuts, coloring & styling through geographic reach.

In the cosmetics and skin care sector, Estee Lauder Companies Inc. (NYSE: EL) and Ulta Beauty, Inc. provide professional beauty products and services—Ult Beauty incorporates in-store salons into its retail model. Sally Beauty Holdings, Inc. also plays a vital part as a distributor, providing salon professionals and independent stylists with a variety of beauty and haircare products. These companies are paving the way for future industry innovation and are each working to expand their market presence and meet the shifts in demand from their professionals to the consumers they serve.

Salon Service Industry News

• In April 2024, Looks Salon launched its new luxury salon, Looks Prive, in Malcha Marg, Delhi. This is the second collaboration between Looks and Redken, the top professional hair brand in the U.S., after the success of their first salon at Ambience Mall, Vasant Kunj, New Delhi. Looks Prive is the premium branch of the chain, offering high-quality hair products and services.
  
• In February 2023, Perfect Corp., a leading augmented reality company in the beauty tech space, will partner with L’Oreal USA to develop a virtual try-on experience for L’Oreal hair care products. Users can also try out different colors and hairstyles, through a tablet or smartphone.
  
• In June 2022, a partnership between Regis Corporation and Zenoti was established. Zenoti will be the single salon technology platform for all Regis brands. Through this partnership, Zenoti assists Regis in providing a new digital experience to its 3 million salon customers each month.
  

The salon service market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) and Volume in Thousand Units from 2021 to 2034, for the following segments:

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Market, By Service Type

• Hair care
• Nail care
• Skin care

Market, By Consumer Group

• Male
• Female

Market, By Salon Type

• Franchise outlet
• Independent

The above information is provided for the following regions:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Southeast Asia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • South Africa
  • Saudi Arabia