KSA & UAE Spa Market Size - By Service Type, By Spa Type, By Customer Preference, By Age Group, By End Use, Forecast, 2025 – 2034

KSA & UAE Spa Market Size

The KSA & UAE spa market was valued at USD 1.9 billion in 2024. The market is expected to grow from USD 2.1 billion in 2025 to USD 4.3 billion in 2034, at a CAGR of 8.4%.
 

The spa industry within the Kingdom of Saudi Arabia (KSA) and the UAE is booming, driven by increasing disposable income and an improved focus on wellness and self-care. Saudi Arabia’s economy recovered in 2024, with real GDP increasing 1.3% from the year before, due to robust performance in the non-oil sector.
 

For the last quarter, GDP growth reached a two-year high of 4.4%, due to the 4.6% increase in non-oil activities as reported by the General Authority for Statistics. Economic expansion has increased consumer spending on luxury services such as Spa Treatments and service. In addition, the Saudi Vision 2030 initiative has put a focus on tourism as well as wellness spending, increasing demand for spa services. As consumers grow more aware of the need for attaining health and relaxation, resulting in an ever-growing demand for quality wellness services that supports the rapid growth within the industry.
 

A primary factor behind this growth is the government’s strategic efforts towards economic diversification and investment in tourism. Saudi Vision 2030's goal is to move away from over dependence on oil towards sectors such as tourism and wellness, which is why there is a considerable investment in luxurious spa and wellness tourism infrastructure. According to the Global Wellness Institute, Saudi Arabia’s wellness tourism received an average annual growth of 66% between 2020 and 2022, which proves these policies outstanding.
 

At the same time, the UAE keeps investing into high-end spa resorts and wellness centers for local and foreign clients. These factors and growing health awareness coupled with the demand for premium wellness services and experiences, are guiding the growth of the regions’ spa industry and, subsequently, its contribution to the wider luxury and hospitality industry.
 

KSA & UAE Spa Market Trends

• Spas of the KSA and the UAE are digitally transforming customer service processes and setting advanced standards for service deliveries. Innovation includes more than just the technology; it also involves the implementation of a management type of software allowing clients to book appointments and receive tailored services. This innovation will also appeal to the public, improving the productivity of the firm and increasing customer satisfaction.
   
• Since the launch of Vision 2030, spa tourism has increased from 3% to 7% of Saudi Arabia’s GDP with projections of reaching 10% by 2030. Red Sea Global estimates alone the AMAALA project is expected to generate USD 3 billion into the GDP and will create thousands of jobs in the region.
   
• An emerging trend within spas is the fusion of traditional middle eastern therapies with contemporary massage techniques. This strategy will help attract both local and foreign clientele who appreciate authentic wellness treatments.
   
• To cater to men’s growing use of spas, especially in the UAE, wellness centers have started offering a more specific range of services designed to deal with men's specific health and relaxation needs, making spas more accessible and appealing to men.
   

KSA & UAE Spa Market Analysis

Based on the service type, the KSA & UAE spa market is segmented into massage therapies, facial treatment, body scrubs & wraps, and medical & cosmetics procedures. The massage therapy segment held the highest share in the market reaching USD 900 million in 2024 and is anticipated to grow at a CAGR of 8.4% during the forecast years.
 

• The growth of wellness tourism facilitates an increased demand for massage services, especially for women because government projects such as “Year of Sustainability” in UAE have made strides towards wellness tourism.
   
• Massage therapy as a spa service continues to grow in importance in the KSA and UAE. Demand is increasing for different forms of massage, both traditional like Thai and Swedish and others in between. This submarket benefits from consumers looking for relaxation and stress relief, aiding spa revenues substantially.
   
• Top spas have started using new methods like the Thai, Shiatsu, and deep tissue massage. These treatments appeal to a broader range of customers who are looking for effective rest and relief.
   

Based on end user, the KSA & UAE spa market is segmented into men and women. The men segment holds 60.6% of the total market share in 2024 and is anticipated to grow at a CAGR of 8.7% during the forecast period.
 

• There is increased emphasis on wellness from men in the UAE; this has led to the development of spa services that focus, specifically on them. For instance, the Jazz Lounge Spa for Men in Dubai aims specifically at providing luxury spa treatment exclusively to men who want to unwind and refresh themselves. This spa specializes in many procedures ranging from manicure and pedicure, facial and massage to providing a comfortable atmosphere designed for the relaxation of male customers.
   
• To address the trends, spas are starting to provide male-only services aimed at maintaining and improving health. These services consist of grooming packages, sports massages, and stress relief and muscle recovery treatments. The male spa segment in the region continues to grow as more men appreciate self-care and holistic treatments which helps fuel popularity in these super tailored treatments.
   
• Specific marketing directed to men as well as branded men's spas has impacted growth within this segment. This change has been supported by an emergence of more established class spas that cater only to men, allowing them to have privacy, comfort, and a unique experience all together.
   

Based on Customer Preference, the KSA & UAE spa market is segmented into Luxury experience, and Budget-friendly experience. The Budget-friendly experience segment dominated the market in 2024 and is anticipated to maintain its position during the forecast years.
 

• A significant percentage of spa users from KSA and UAE are now on the lookout for economical wellness options, which has led to the emergence of wellness spas with lower price brackets.
   
• There is a growing demand of spas that offer basic health and wellness services at reasonable price ranges. These included everyday massages, basic facials, and basic treatment options.
   
• The rise in budget spas in urban centers marked by value-sensitive consumers has increased over the years. Budget spas offer a significant wage-gap in thin markets with limited options, while still being able to deliver top grade service.
   

The UAE market was valued at around USD 1.4 billion in 2024 and is anticipated to register a CAGR of 8.5% between 2025 and 2034.
 

• A foremost factor of the Saudi Arabia spa market growth is the Vision 2030 which allocates over a trillion dollars towards real estate spacing and infrastructure developments like the building of 315,000 hotel keys. This capital investment aligns with the growing need for tourism in the country, which in turn helps high value spas to flourish with the rising luxury hospitality investment.
   
• The growing tourism in Saudi Arabia has opened doors for newer investments which targets luxury spas and wellness centers. There is also a growing spending on wellness and fitness programs by the government, which helps most luxury wellness spas flourish throughout the Kingdom.
   
• The ever-growing tourism in Dubai and Abu Dhabi is a foundation of the spa market growth in the country and is enhanced by world class services offered in increasing number of luxury hotels and resorts. The tagline of the UAE being the global wellness destination stems from the growth in the hospitality and tourism industries and supporting governmental policies, branding them as key countries for relaxation and pampering.
   
• Moreover, the increase in disposable income as well as the changing lifestyles of the residents and tourists plays a significant role in growing the demand for spas. There is a continuous rise in the need for spa treatments that aim at health, beauty, and even stress relief for both locals and expatriates as wellness is now a key focus area. This is complemented by stronger campaigns and exclusive offers from spas that seek to meet the various needs of consumers.
   

KSA & UAE Spa Market Share

• The KSA & UAE spa industry is consolidated with top 5 players AL Faisaliah Spa, Amara Spa, Ritz Carlton Spa, Montage International held a share of about 35-40% in 2024.
   
• AL Faisaliah Spa: Luxury services and bespoke experiences are its core business, alongside its strategic location in Riyadh which serves the wealthy clientele.
   
• Amara Spa: Innovative treatments such as hydrotherapy are the specialty of the spa, which works in collaboration with famous hotels in Dubai.
   
• Ritz Carlton Spa: The chain is characterized by their flexibility in providing limited access to their facilities, thus enhancing their customers' experience of premium brands.
   
• Montage International: The business depends on well-being vacations along with a blend of comprehensive and resort-style spa offerings to attract tourists who seek wellness.
   

KSA & UAE Spa Market Companies

Major companies operating in the KSA & UAE spa industry include:

• AL Faisaliah Spa
• Amara Spa
• Anantara Spa
• Assila Spa
• Montage International
• Narcissus Hotel and Spa
• Riyadh Marriott Hotel
• The Ritz-Carlton Spa
• The Spa at palace Downtown
• Willow Stream Spa
   

As the leading spa companies position themselves in the KSA and UAE spa markets, they are focusing on personalized wellness experiences as an important differentiation strategy. These companies use sophisticated customer data and technology to deliver services at such individual levels. For instance, Anantara Spa blends indigenous and cultural healing methods into their wellness treatments, which provides both locals and international visitors with unforgettable experiences. This spa’s personalized approach earned it a reputation of being a luxury wellness destination where treatments are based on guests’ health and relaxation needs.
 

Another focus is the expansion of wellness through modern technology and sustainable practices. More companies are beginning to adopt smart spa technologies like virtual consults, digital therapies, and green goods. The Ritz-Carlton Spa, for example, has implemented energy-saving commitments at all of its facilities. These practices improve the rest of the world and attract clients who appreciate innovation along with tradition in spa services. As a result, Ritz-Carlton Spa gained a reputation for being a competent and modern brand in the competitive spa industry. These combined approaches enable Ritz Carlton to attract a modern clientele that cares for great service and does their part for the environment.
 

Competitive strategies are also influenced by elevated brand equity that comes with high-end offerings and quality customer care service. High-end offerings by the AL Faisaliah Spa, such as private spa suites in premier locations with luxurious interiors, place the company firmly in the luxury market. These brands strive for service excellence to achieve deep emotional engagement with customers which translates to long-lasting loyalty to the brand. By implementing these methods, the companies remain at the forefront of the changing spa industry in the Middle East.
 

KSA & UAE Spa Industry News

• In April 2024, Red Sea Global opened 6 new luxurious wellness resorts on the Saudi western coast of the red Sea, the first two at Six Senses Southern Dunes and St. Regis Red Sea Resort. These resorts seek to redefine wellness tourism with new advanced spa and holistic biohacking treatments. With 79 planned hotels as part of the Red Sea and Amaala projects, Saudi Arabia’s western coast will become a worldwide wellness focal point.
   
• In January 2024, the Ritz-Carlton added a new resort in Costa do Sol and Rio de Janeiro, Brazil. This addition to the Marriott family of brands marks a commitment to expanding their premier hospitality and wellness services internationally.
   
• In November 2023 Montage International’s made investment of USD 87 million into wellness and hospitality, demonstrating the significance of guest wellbeing within hospitality practices.
   
• In June 2023, Six Senses Spa announced its innovation in providing unique wellness experiences and focusing on both physical and mental wellbeing for its guests.
   

The KSA & UAE spa market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD million) from 2021 to 2034, for the following segments:

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Market, By Service Type

• Massage therapies
• Facial treatments
• Body scrubs & wraps
• Medical & cosmetic procedures
• Others

Market, By Spa Type

• Day spas
• Resort/Hotel spas
• Medical spas
• Destination spas
• Wellness retreats
• Others

Market, By Customer Preference

• Luxury experience
• Budget-friendly experience

Market, By Age Group

• Below 18
• 19 to 35
• 36 to 50
• Above 50

Market, By End Use

• Men
• Women

The above information is provided for the following countries:

• KSA
• UAE`