Wellness Tourism Market Size - By Travel Type, By Activity, By Duration, By Customer Preference, By Consumer Group, By Age Group Analysis, Share, Growth Forecast, 2025 - 2034

Wellness Tourism Market Size

The global wellness tourism market size was valued at USD 995.3 Bn in 2024 and is estimated to grow at a CAGR of over 13.2% from 2025 to 2034. The global market is growing, driven by rising health consciousness, disposable incomes, and a focus on mental well-being. Key factors include the growth of wellness retreats, technological advancements, eco-tourism trends, and partnerships between wellness and travel industries.
 

Consumers are prioritizing balanced lifestyles, healthy diets, fitness, and stress management, fueling demand for wellness tourism. Travelers seek experiences like meditation, yoga, and stress-relief activities to recharge and escape daily pressures.
 

Furthermore, wearable devices, such as fitness trackers, are increasing health awareness, boosting interest in wellness travel. Eco-conscious travelers prefer retreats with sustainable practices. Additionally, demand for personalized wellness experiences is rising, with providers offering tailored fitness plans, diets, and mental health-focused programs.
 

Wellness Tourism Market Trends

Demand for mental health and mindfulness-focused travel is rising. Destinations offering meditation, yoga, and spiritual retreats in serene natural settings are gaining traction. Consumers prefer personalized wellness experiences. Service providers are offering tailored packages with fitness assessments, nutrition plans, and mental health services based on individual health data. The aging global population is driving demand for wellness tourism targeting seniors. Programs focus on mobility, anti-aging treatments, and mental well-being for older travellers. Additionally, luxury wellness retreats are attracting affluent travellers with exclusive experiences. These include private yoga sessions, gourmet healthy meals, and customized spa treatments in premium accommodations.
 

The global wellness tourism market faces challenges such as economic uncertainties, competition from budget and traditional tourism, sustainability concerns, shifting consumer preferences, and seasonal demand fluctuations. Budget travel's growing popularity intensifies competition, as travellers often choose affordable wellness destinations over premium options. Traditional tourism, like sightseeing and adventure, also attracts price-sensitive consumers, diverting potential wellness tourists.
 

Moreover, as the market expands, more destinations and hotels increase competition, especially in key wellness hubs. Service providers must differentiate themselves, raising marketing and operational costs. Additionally, wellness tourism's seasonal nature leads to inconsistent demand and revenue during off-peak periods.
 

Wellness Tourism Market Analysis

Based on travel type, the market can be segmented into domestic and international. The international segment accounted for revenue of around USD 567.2 Billion in the year 2024 and is estimated to grow at a CAGR of 12.8% from 2025 to 2034. These travelers demand personalized experiences, including private yoga, meditation, nutritional consultations, exclusive spa treatments, and one-on-one sessions with wellness experts.
 

On the other hand, rising international travel costs have boosted the popularity of domestic wellness retreats. Many prefer nearby, short trips focused on stress relief and relaxation. Domestic resorts offer spa therapies, fitness programs, yoga, and meditation, catering to those seeking quality wellness experiences without traveling abroad. Urban wellness centers in major cities provide convenient options like spa treatments, fitness studios, and meditation spaces. Domestic wellness tourism is also more budget-friendly, allowing individuals to enjoy spa days, yoga retreats, and wellness hotels within their home country.
 

Based on the consumer group, the wellness tourism market is categorized as men and women. The women segment held around 78% of the total market share in 2024 and is anticipated to grow at a CAGR of 13.3% from 2025 to 2034. Women are increasingly drawn to wellness tourism options like spa retreats, detox programs, and yoga sessions, focusing on stress relief, mindfulness, and relaxation. They also seek detox retreats, fasting programs, and juice cleanses to improve health and manage weight.
 

Furthermore, men prefer fitness-focused wellness tourism, such as boot camps, strength training, and high-intensity workouts with personal training. Growing awareness of mental health has led men to explore stress-reduction activities like meditation and mindfulness. Male-specific spa treatments, including facials, massages, and skincare, are also gaining popularity.
 

In terms of the country, the U.S. dominates with an overall North America wellness tourism market and valued at USD 229.2 Bn in 2024 and is estimated to grow at a CAGR of 13.1% from 2025 to 2034. The U.S. market is growing rapidly, driven by increasing health awareness, demand for stress relief, expansion of wellness resorts, investment in travel infrastructure, sustainability focus, and virtual wellness experiences.
 

Americans are integrating wellness into travel, seeking activities that enhance physical health, mental clarity, and overall well-being. Rising stress levels have made spas, meditation retreats, and wellness centers offering massages, thermal baths, and mindfulness sessions increasingly popular. Wellness resorts and retreats across the U.S. offer yoga, meditation, detox programs, and holistic therapies. Hotels and cruise lines are adding wellness rooms, fitness facilities, and health-focused dining. Features like sleep-enhancing amenities, air purification, and on-demand yoga are becoming standard. Virtual wellness options, including online fitness classes and consultations, are also expanding accessibility.
 

North America: In terms of the country, the US dominates with an overall market share of around 89% in North America wellness tourism market. The U.S. market is growing rapidly, driven by increasing health awareness, demand for stress relief, expansion of wellness resorts, investment in travel infrastructure, sustainability focus, and virtual wellness experiences.
 

On the other hand, Canada market expressing notable growth rate of 11.5% from 2025 to 2034. In Canada, investments in wellness resorts and retreats are rising. High-end and boutique destinations offer packages with yoga, fitness, spa treatments, detox programs, and nutrition workshops.
 

Europe: The Europe wellness tourism market with a market share of around 37% in 2024 and anticipated to grow with a CAGR of 13.8% from 2025 to 2034. European consumers are prioritizing holistic health, driving demand for wellness tourism focused on relaxation, stress relief, fitness, and self-care practices like yoga and meditation.
 

In terms of country, Germany market expressing notable growth rate of 14.9% from 2025 to 2034. Germany’s medical tourism sector is expanding, with resorts combining spa treatments and medical services such as physiotherapy, weight management, and stress relief programs.
 

Asia Pacific: The Asia Pacific wellness tourism market with a market share of 30% in 2024 and anticipated to grow with a CAGR of around 13.3% from 2025 to 2034. In the Asia-Pacific, growing health awareness is boosting wellness tourism. Consumers are shifting from treatment to prevention, seeking experiences that enhance physical, mental, and emotional well-being.
 

In terms of country, China is dominating the Asia Pacific market in terms of market share of around 13% during the 2024. China’s rising middle class, with increased disposable income, is fueling demand for luxury wellness tourism, blending health, relaxation, and indulgence.
 

Wellness Tourism Market Share

In 2024, key companies like Bicester Hotel Golf & Spa, Champneys, Ragdale Hall, The Cotswold House Hotel & Spa, and The Lake District Spa & Wellness Retreat held a combined market share of 5%-10%. These companies are actively engaging in mergers, acquisitions, facility expansions, and collaborations to enhance their product portfolios, reach more customers, and strengthen their market positions.
 

Companies are expanding wellness services to meet diverse needs, including personalized fitness plans, anti-aging treatments, detox programs, mindfulness workshops, and spiritual retreats. Technology is transforming wellness tourism with wearables, health apps, and virtual programs. Eco-conscious travelers prefer sustainable destinations, giving companies focused on green practices a competitive advantage.
 

Wellness Tourism Market Companies

Major players operating in the wellness tourism industry are:

• Ananda Spa
• Bicester Hotel Golf & Spa
• Cabot Clinic
• Champneys
• Fawsley Hall Hotel & Spa
• Grayshott Health
• Health and Fitness Travel
• Kaliyoga Retreats
• Lifehouse Spa & Hotel
• Ragdale Hall
• The Cotswold House Hotel & Spa
• The Forest Side
• The Lake District Spa & Wellness Retreat
• The Organic Pharmacy 
• The Zetter Townhouse
   

Wellness Tourism Industry News

• In December 2024, Ananda will bring Ayurveda, yoga, and meditation from the Himalayas to Casa Palmela in Portugal. A leader in wellness, Ananda creates integrative programs led by experienced Ayurvedic physicians, yogis, and healers, offering holistic healing on multiple levels.
   
• In May 2024, Ragdale Hall introduced Medik8’s "Total Reset and Peel," offering brighter, smoother skin in just 40 minutes. This advanced peel combines three exfoliation methods for maximum results and a refined complexion.
   

This wellness tourism market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2021 to 2034, for the following segments:

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Market, By Travel Type

• Domestic
• International

Market, By Activity

• Spa and medical
• Health and fitness
• Yoga and meditation
• Spiritual and holistic
• Healing and wellness 
• Others (weight loss and detox etc.)     

Market, By Duration

• Short duration
• Longer duration    

Market, By Customer Preference

• Luxury experience
• Budget-friendly experience      

Market, By Consumer Group

• Men
• Women      

Market, By Age Group

• Below 18
• 19 to 35
• 36 to 50
• Above 50     

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa