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Premium Report Details
Base Year: 2024
Companies covered: 15
Tables & Figures: 180
Countries covered: 18
Pages: 220
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Wellness Tourism Market
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Wellness Tourism Market Size
The global wellness tourism market was valued at USD 995.3 Bn in 2024 and is estimated to grow at a CAGR of over 13.2% from 2025 to 2034.
The factors leading to the increase in wellness tourism globally include advancements in technology, collaborations between wellness centers and travel industry, eco-tourism trends, and an increase in the popularity of wellness vacations. Due to these factors, individuals have begun to show a greater interest in maintaining a balanced lifestyle which includes a healthy diet, physical fitness, and efficient stress management. Travel enthusiasts tend to look for activities.
such as meditation, yoga, and massage, all which enable them to dispel their daily anxieties. There has also been a marked increase in mindfulness which in turn pushes the interest in wellness tourism. More travelers are now opting for vacation packages that offer yoga classes or mindfulness retreats. Additionally, consumers now prioritize sustainable low impact retreats, especially when given the option to choose between low carbon footprint Retreats and traditional centers, they always choose the former.
With the availability of fitness trackers and other wearable devices, health awareness has become widespread. Due to greater access to technology, consumers are then provided with the ability to track their fitness remotely, and this encourages more people to indulge in wellness vacations. These vacations can then include solutions such as tailored fitness plans, specialized diets, or even yoga classes. Any and all options that allow for a more personalized experience tend to have a higher demand.
Wellness Tourism Market Trends
The global population is continually advancing – from the Millennials to the Generation Z – and this growing population necessitates greater wellness and mindfulness tourism. Such tourism that provides travel. The service providers have now shifted perspectives, considering the health data belonging to the individual as a central focus for tourism. The consumers buying these services expect a unique and completely tailored experience. It has now become a norm for the service providers to include meditation, yoga, fitness plans, nutrition schedules and mental health assistance as a part of their tourism package. For the retirees, fitness mobility programs and treatment for anti aging is something being advertised alongside a ‘travel’ plan that incorporates fitness and mental well-being sessions for targeting outdoor activities. Alongside any ancient civilization, the recent exercises have become a grand attraction for the affluent elite travelers within their civilizations - private meal prepping, one on one sessions for relaxation stretching, etc are exclusively offered.
Wellness Tourism Market Analysis
The market for global wellness tourism is currently under pressure on account of a host of factors which include but are not limited to the traditional travel market, economic ceteris paribus, seasonality in demand and change in consumer preferences along with sustainability issues. The shift towards travel at an economical cost has heightened competition within the market as lower cost wellness centres are preferred over premium higher costing centres. There are also traditional tourism services such as visiting tourist attractions, participating in outdoor activities and excursions, which attract lower-cost consumers who would otherwise prefer wellness tourism. Furthermore, with the expansion of the market, the number of competitors including cities and hotels looking to invest in tourism increases especially in popular countries for wellness. Thus, the service providers have to position themselves at a particular distinct offering, which raises the marketing and operational expenses. As a final point, the working nature of wellness tourism results in lower demand and revenue in low season.
The wellness tourism market can be divided based on type of travel into international and domestic. In the year 2024, international segment contributed about USD 567.2 Billion in revenue and it is predicted to grow at a CAGR of 12.8 % in the year 2025-2034. These travelers wish to have an array of activities including private yoga, one-on-one yoga mediation, one-on-one yoga mediation, consultation on nutrition with experts, spa treatments and other services.
While the growth of popularity of local wellness retreats has been accelerated by the rising cost of international travel. Many would like to take short distance trips to get away from stress. These local resorts have spa treatments, fitness plans, yoga and meditation services with the aim of enabling the people to have good wellness experiences without going abroad. In the large urban centers of the world there are modern centres for wellness which provide spa treatments, fitness studios, yoga and meditation facilities. Local wellness tourism is also inexpensive, which allows people who want to enjoy spa days, yoga retreats and wellness hotels at their country.
In terms of market share the wellness tourism sector is essentially split into men and women, where the women segment dominated and controlled roughly 78 percent of the total market in 2024 and its forecasted that the share would increase at a CAGR of 13.3 from 2025 to 2034. That is to say, women have embraced the various types of wellness tourism including detoxification or juice fasting such as holidays, spa retreats, yoga retreats, and mindfulness vacations. Additionally, they also wish to restrict calories in the form of fasting, juices, etc. to achieve greater health and reduce weight.
By way of contrast, men prefer the more exercise-based vacationing which includes boot camps, strength training, and high-intensity workouts coupled with personal trainers. There are also a growing number of men who are focused on their mental health and even explore meditation and mindfulness. In addition, there are male specific spa treatments which are becoming popular as well with facials, massages or skin care regimes.
U.S. still remains the leader in terms of tourism revenue earning from a global viewpoint and as per assessment done, the overall North America wellness tourism market is poised to reach USD 229.2 Bn by 2024 and CAGR is forecasted to grow steadily at 13.1 percent during the period 2025 to 2034 due to the growth in the U. S. market which caters an increasing consciousness towards health, need for stress free experiences, addition of wellness resorts, development of the travel infrastructure, enhancement of sustainability tourism and provision of virtual wellness services.
Americans are taking wellness on a different level by travelling for a mixture of activities focused around promoting physical activity and mental recovery, which is now facilitated by an increase of stress and therefore a demand for spas and retreat spaces, massage, thermal bathing, and mindfulness. There is a surge in demand for wellness resorts and retreats in America offering yoga and meditation, detox and holistic therapies. More demand for wellness rooms inside hotels and cruise wellness along with fitness facilities and restaurants focusing on healthy food. From sleep inducing products, air filters and yoga sessions by a push of a button becoming very wage. Online classes and consultations have made wellness even wider reaching.
North America: The US is the dominant force in the North American market, with a market share that approaches 89%. The growth of the U.S. wellness tourism industry is significant, however, it can be attributed to a range of factors including a growing awareness of health, a vibrant resort industry, investment in travel infrastructures, a growing interest in sustainability, an increase in demand for stress relief activities. Even with this growth, the sector remains small in comparison to the global market.
As Canada expands the market for wellness tourism, it will see a growth rate of 11.5 percent between 2025 and 2034. The Canadian sector is also seeing an increase in funding for wellness retreats and resorts which specialize in rehabilitation. These holistic locations provide yoga and fitness as well as spa resorts, nutritional workshops and detox programs.
Europe: In 2024, Europe is projected to possess approximately 30% of the worldwide wellness tourism, increasing to an estimated 13.8% CAGR from 2025 to 2034. Interest in self-care habits such as yoga and meditation was previously unheard of in Europe but the health crisis that the region is currently facing has changed all that and now there is an increasing demand for fitness and general wellbeing as well spa holidays where stress relief is a priority.
Germany, is predicted to have a notable growth rate of 14.9 % in the wellness tourism market between 2025 and 2034. The medical tourism industry in Germany is growing as resorts are offering a combination of spa treatments and physiotherapy, weight-loss and stress-control programs.
Asia Pacific: Asia is expected to experience the highest growth, with a compound annual growth rate of 13.3 percent between 2025 and 2034, which would lead to a market share of around 30 percent in the global market.
Wellness tourism is being encouraged in the Asia Pacific owing to the increased health awareness in the region. The focus of the consumers is moving from treatment to experiences that can better their physical, mental, and emotional states and as a result, most of them are practicing preventative care.
In terms of regions, the people from China are expected to account for 13 percent of the total market share in regards to the wellness tourism sector in 2024. With the rise in China’s middle class, there is also an increased earning potential and as a result, the demand for luxury wellness tourism is also rising.
Wellness Tourism Market Share
According to reports, in the year 2024, Bicester Hotel Golf & Spa, Champneys, Ragdale Hall, The Cotswold House Hotel & Spa, and The Lake District Spa & Wellness Retreat were able to acquire between five to ten percent of the market share combined. This is an increase from 2023 where these companies could not reach over three percent. These companies are expanding their product ranges through active merger and acquisitions, collaboration possibilities, and facility expansions.
These companies are focusing on meeting market demand by expanding their service offerings which now includes but is not limited to, personalized fitness, aging treatment programs, detoxification, mindfulness workshops, and alongside spiritual retreats. Advances in technology have allowed for a transformation in wellness tourism through the implementation of wearables, various health applications, and even virtual plans. Sustainable destinations are more favored amongst eco conscious travelers which works in favor for companies that focus on green practices.
Wellness Tourism Market Companies
Major players operating in the wellness tourism industry are:
Wellness Tourism Industry News
This wellness tourism market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2021 to 2034, for the following segments:
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Market, By Travel Type
Market, By Activity
Market, By Duration
Market, By Customer Preference
Market, By Consumer Group
Market, By Age Group
The above information is provided for the following regions and countries: