Nail Salon Market - By Service Type, By Customer Preference, By Age Group, By End Use, & Forecast 2025 - 2034

Nail Salon Market Size

The global nail salon market size was estimated at USD 8.8 billion in 2024. The market is expected to grow from USD 9.2 billion in 2025 to USD 13.7 billion in 2034, at a CAGR of 4.5%. The mix of increased interest in personal grooming and self-care coupled with lack of time and increased disposable income makes it possible for the market of nails to expand tremendously. The rising popularity of nail art among the younger generation is also a positive factor. 
 

Self-care and wellbeing as elements are also contributing to expansion in the market of nail salons. In addition to offering basic manicure and pedicure services, many salons now provide spa-style services such as hand and foot massages and paraffin wax treatments. This is the case for self-care busy professionals undertake to improve their mental health. It could also be said that nail salons improve self-care services by integrating self-improvement along with mental health treatment. Furthermore, the expanding awareness of hygiene and health care of nails and skin further increases the scope.
 

People have started to become more educated and informed on issues such as fungal infections and nail brittleness. This increase in awareness drives the need for professional services that focus on both aesthetics and health concerned with nails.
 

Consequently, nail salons are attracting clients looking for aesthetic and healthy nails by providing therapeutic manicures and strengthening base coats.
 

Moreover, the self-imaging trend from social media channels such as Instagram and YouTube among the younger population (19-40 years old) is one of the main reasons propelling growth in these services. Innovative and attention-grabbing designs of nail art are used as a self-expressive tool. They can adopt many colors and shapes that express their individuality. The changing societal standards with young males increasingly welcoming nail art and services allows the industry to further broaden its market growth.
 

Nail Salon Market Trends

• A notable example fitting this description is the increase in non-toxic and vegan products within the nail care sector. Customers are becoming more concerned about the negative effects that the harsh chemicals incorporated in traditional nail polishes may have on their health. In response, many salons now provide so-called “3-Free” or “7-Free” polishes which do not include formaldehyde, toluene, and DBP.
   
• Moreover, ethically minded consumers are increasingly turning to vegan products which are devoid of any animal’s by-products. To begin with, formaldehyde is a well-known carcinogen, while toluene affects the nervous system and causes eyes irritation. Additionally, consumers have become DBP which is a suspected hormone disruptor and may negatively affect reproductive health. Therefore, users have become much more aware and are looking for safer substitutes for nail polishes. Now brands claim that their products are formulated with natural ingredients claiming that they contain plant extracts and mica powders.
   
• Furthermore, ‘green’ salons also take steps to lower their environmental footprint. One practices these salons are adopting is the use of LED lights, which are more energy-efficient and have a longer lifespan than standard bulbs. For instance, some beauty facilities are trying out biodegradable designs for cotton swabs and nail files. Other facilities are beginning to use solar panels to decrease dependency on the national grid, thereby propelling the market growth.
   

Nail Salon Market Analysis

• The market by service type is segmented into manicure, pedicure, nail art & design, nail extensions and others.
   
• Manicure segment held the dominant market of USD 3.1 billion in 2024 and is expected to reach USD 4.6 billion by 2034.
   
• The affordability, ease and self-care association surrounding manicures has made them increasingly popular. Unlike other services which are expensive and time-consuming, manicures are inexpensive and can be executed in a short period of time. This is an ideal option for those who have a busy schedule. This allows individuals to enjoy themselves without disrupting their everyday life.  
   
• Moreover, some people may be entranced with the deeply relaxing and luxurious aspect of manicures. For numerous clients, self-care is simple and easy, helping them unwind and practice self-appreciation. This strong interdependence of practical concern with emotional satisfaction has resulted in manicures addiction among a large population.
   
• The self-care movement is experiencing a global boom, and so is the appeal for manicures. As more and more people are focusing their attention on self-love, getting a manicure becomes part of their routine. Additionally, tech advancements have led to the variety of services that can be offered including traditional, gel, and nail art which makes it more appealing.
   

• The nail salon market by end users is segmented into men and women.
   
• The women end user segment accounted for a market share of around 72.1% in 2024 and is projected to grow by 2034.
   
• The changing societal empowerment have not only contributed towards women’s self-expression through personal grooming, especially in nail art and manicures, but also in other services much more. This is especially true for other women with rising disposable incomes, as there is much more spending on nail artistry.
   
•  As a result, the women’s segment within nail care is booming as there are so many women wanting to use their creativity and freedom in doing nail artworks and designs which has further pushed the market.
   

 

• In the U.S., the nail salon market for nail salon is growing at a rate of 4.5% each year. The American market displays an inventive approach to nail care with the development of long-lasting polishes, gel technologies, and nail extensions. Well-known American brands like OPI, Sally Hansen, and CND (Shellac) have global recognition which strengthens the presence of the rest of the market. Nail salons ManiKind Nails and Olive & June have express services as well as subscription packages to accommodate contemporary routines. Moreover, the American companies Orly and Dazzle Dry are constantly introducing new nail polishes and other products into the market which further exemplifies the growth of nail care in the United States.
   
• U.K. is one of the major countries in the European region's nail salon market and is growing at a rate of 3.1% each year. The UK market is characterized by its proactive awareness of current trends, new nail art styles and techniques are often incorporated. Furthermore, there is a growing attention to sustainability in the UK, with more salons adopting green practices and offering vegan nail care products for eco-friendly consumers.
   
• In China, the market for nail salon is growing at a rate of 6.1% each year. The ongoing trends of urbanization and growing working women population further increase the need for affordable and good quality beauty services such as manicures. In China, this demand is met by well-known branded Jame's Salon and MONÉ Nail Spa which provide sophisticated and indulging nail services. Moreover, expansion of the market is bolstered by the availability of salons on online services like Meituan and Dianping, which allow users to search for and book salons.
   

Nail Salon Market Share

The global nail salon industry is fragmented, with prominent players, such as OPI Products, Inc., CND (Creative Nail Design), Essie, Bio Sculpture Gel, Sally Beauty Holdings, Inc., holding a market share of 10%-15%.
 

• In the market, Sally Beauty Holdings has the largest share.
   
• Sally Beauty Holdings has a palpable grip in the nail salon industry owing to their wide distribution network, variety of products, and direct connections with professional nail technicians and salons. The company is described as one of the top suppliers and beauticians of nail care products owing to their vast range of branded products and professional grade items exclusively to salons and individual consumers.
   

Nail Salon Market Companies

Major players operating in the nail salon industry are:

• Alluring Nails & Tanning
• Bio Sculpture Gel
• CND Shellac
• Creative Nail Design (CND)
• Essie
• Estee Lauder Companies Inc.
• Jin Soon Choi
• LOTUS NAILBAR & SPA
• Milano Nail Spa the Height
• Nail Alliance
• Nailaholics
• OPI Products, Inc.
• Regis Corporation
• Sally Beauty Holdings, Inc.
• Soho Beauty & Nail Boutique
• Ulta Beauty    
   

Nail Salon Industry News

• In January 2025, alignment with its sustainability goals, OPI has launched the Nature Strong 2025 Collection, which includes OPI's signature durable and vivid shades, this time inspired by the environment. Consumers will have more sustainable options that do not compromise quality.
   
• In November 2023, expanding its efforts to promote sustainable beauty, Ulta Beauty began promoting an eco-friendly vegan nail care products line through their in-store salon. This included plant-based polishes, organic nail treatment, biodegradable nail file, and other products that are offered for use in salon services and for retail purchase.
   
• In 2023, OPI debuted the Fall Collection consisting of 12 shades of nail polish called, “The Sound of Vibrance.” The shades, as the name suggests, are inspired by music and are created to capture both sound and color. Along with the launch, OPI partnered with various popular music streaming services to curate playlists themed with each nail color to further appeal to music enthusiasts and younger consumers.
   
•  In January of 2023, Sally Beauty announced a fusion with leading nail polish companies CND, Essie, and others to increase the visibility of professional nail care. The firm announced it would be featuring trend-led colors and exceptional nail care disguisers in their signature stores along with new dedicated nail care facilities. This initiative came into existence from the pandemic as experts noticed growing interest in self-care and attempt to paint one's nails growing steadily throughout 2020 and into the year of 2023.
   
• In 2022, Essie launched a new set of iconic shades in June of 2022, featuring several of their bestsellers combined into one limited-edition palette. The brand also announced a new environmental strategy which aimed to lower carbon of usage by making all nail polish bottles from 50% recycled glass by the year of 2024 and signifying a greater shift towards sustainable branding..
   

This nail salon market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) from 2021 to 2034, for the following segments:

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Market, By Service Type

• Manicure
• Pedicure
• Nail art & design
• Nail extensions
• Others

Market, By Customer Preference

• Luxury experience
• Budget-friendly experience

Market, By Age Group

• Below 18
• 19 to 35
• 36 to 50
• Above 50

Market, By End Use

• Men
• Women

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa