Probiotics for Oral Health Market Analysis

Based on form, capsule and tablets segment dominated around USD 0.90 billion revenue in 2022. Capsules and tablets are convenient and easy to use. They are pre-measured and require no special preparation. Consumers can take them with a glass of water, making them a straightforward choice for medication and supplement delivery. In addition, capsules and tablets typically have a longer shelf life compared to other dosage forms, such as liquids or gels. This makes them a practical choice for products that need to be stored for an extended period without degradation.

Based on end use, the food and beverage segment held over 66.6% of the probiotics for oral health market share in 2022. There is a growing awareness among adults about the importance of maintaining good oral health. This awareness has led to an increased interest in products that can promote oral health, including probiotics. In addition, the global population is aging, and older adults are more susceptible to oral health issues. As people age, they may experience conditions like dry mouth, gum disease, and tooth decay. Probiotics can be seen as a proactive way to address these concerns, making them particularly appealing to the adult demographic.

Based on distribution channel, the retail pharmacies segment accounted for 34.5% of the probiotics for oral health market share in 2022. Retail pharmacies are evolving into comprehensive healthcare centers. They offer a wide range of services beyond just dispensing medications, including immunizations, health screenings, medication therapy management, and chronic disease management. This expansion of services makes retail pharmacies more attractive and convenient for consumers.

The North America probiotics for oral health market size reached USD 0.97 billion in 2022. There is a growing awareness of the importance of oral health in North America, and consumers are increasingly seeking natural and preventive solutions to maintain their oral hygiene. Probiotics have gained recognition for their potential to promote oral health by supporting a balanced oral microbiome, which can help prevent dental issues like cavities, gum disease, and bad breath.

In addition, the diversity of product offerings in North America, including probiotic-infused toothpaste, mouthwash, lozenges, and capsules, has made it easier for adults to integrate probiotics into their daily oral care routines. This variety caters to different preferences and needs, contributing to market growth.