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The probiotics market was diversifying to include a wide range of product formats beyond traditional supplements, including probiotic-infused foods and beverages, skincare products, and pet supplements. Manufacturers were focusing on creating probiotics tailored to specific health concerns. For example, probiotics designed for digestive health, immune support, women's health, and infant nutrition were gaining popularity.
North America market size of USD 1.9 billion in 2022, as there is a growing awareness of the importance of maintaining good health, with a focus on preventive measures across the region.
Chr. Hansen Holding A/S, Danone, DuPont, Yakult Honsha, Probi AB, Lifeway Foods, Nestl
The dietary supplements segment share was 38.4% in 2022, as these products are increasingly popular among consumers who prefer to obtain their probiotics through familiar and enjoyable dietary sources.
The market size of probiotic strains reached USD 5.54 billion in 2022 and is set to cross USD 12.15 billion by 2032, backed by the increasing awareness of the importance of gut health and its impact on overall well-being.