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The global pet noise anxiety market size was valued at USD 1.3 billion in 2023 and is estimated to grow at 6.3% CAGR from 2024 to 2032. Pet noise anxiety is a condition where pets, especially dogs and cats, experience extreme fear or stress when exposed to loud or sudden noises.
Common triggers include thunderstorms, fireworks, construction sounds, and household appliances. Pets with noise anxiety may exhibit behaviours such as trembling, excessive barking, hiding, pacing, or destructive actions. This form of anxiety is increasingly recognized as a serious issue that can affect a pet’s overall well-being.
The pet noise anxiety market has experienced notable growth due to rising pet ownership, which has led to greater spending on animal health and wellness products. According to the American Pet Products Association, U.S. pet owners spent over $123.6 billion on their pets in 2021—a figure expected to continue rising as pets are increasingly regarded as family members. This trend of pet humanization has fueled higher demand for products addressing specific behavioral health concerns, such as noise anxiety, thereby propelling market demand.
Moreover, advancements in pet care products have significantly expanded the market. Innovations in therapeutic devices, calming supplements, and noise-canceling technologies specifically designed for pets are becoming more accessible, offering effective solutions for managing noise-induced anxiety. This array of options is expected to attract a large consumer base, driving growth in the market
Key players in the industry include Ceva Sante Animale, Feliway, Nestle, Nutramax Laboratories Veterinary Sciences, Nutravet, Orion Oyj, Pet Acoustics, Thunderworks, Vetoquinol, and VetriScience.
U.S. pet noise anxiety industry was valued at USD 562.8 million in 2023 and is anticipated to show considerable growth, fueled by the highest pet ownership rates globally.
The dog segment generated USD 770.9 million in 2023 and is expected to maintain its dominance due to dogs' heightened sensitivity to loud noises, which drives demand for calming solutions.
The global pet noise anxiety industry was valued at USD 1.3 billion in 2023 and is estimated to grow at a 6.3% CAGR from 2024 to 2032, driven by the increasing prevalence of noise-related stress in pets.