Poultry Diagnostics Market – By Component, By Technology, By Disease Type, By End Use, Global Forecast, 2024 – 2032

Poultry Diagnostics Market Size

The global poultry diagnostics market was valued at USD 702.5 million in 2023 and is estimated to grow at a CAGR of over 10.5% from 2024 to 2032. Poultry diagnostics encompasses methods and devices for detecting and controlling disease for birds which are raised in large quantities for meat and eggs.
 

The monitoring of bird health and identification of pathogens relies on poultry diagnosis by utilizing techniques such as molecular diagnostics and serological tests for avian influenza and salmonellosis. The biosecurity, disease control, and economic sustainability of poultry farming rely heavily on these diagnostics.

One of the key factors spearheading the poultry diagnostics market is an increasing understanding of the consequences of poultry diseases on food safety and public health like zoonotic disease. Governments across the globe have implemented regulations aimed at protecting poultry, which has resulted in adoption of animal diagnostics for early disease detection and prevention. critical in the management of diseases like avian influenza, Newcastle disease, and Salmonella at their formative stages and establish control preventing the outbreaks.
 

In addition, the advancement of technology with regards to diagnosis is profoundly influencing the market. There is more adoption of Polymeric chain reaction (PCR), enzyme linked immunosorbent assay (ELISA), and molecular diagnostics which enhance or replace previously used traditional disease diagnosis systems.
 

Poultry Diagnostics Market Trends

• Food safety and animal-borne diseases are emerging areas of public health concern that are driving the growth of market. There is a growing need to develop diagnostic tools and tests that can efficiently and accurately identify and monitor zoonotic pathogens in poultry to enhance biocontainment strategies, mitigate risk factors, and promote food safety. For instance, around one billion cases of illness occur, with several million deaths due to zoonoses according to WHO.
   
• It is also reported that 60% of new infectious diseases are zoonotic in nature. Moreover, in the last 30 years, more than thirty new human pathogens have been discovered, 75% of which are animal oriented. This reflects the concern of animal health and public health and more specifically the poultry health because agencies can spread and infect very easily.
   
• As a result, poultry producers are now paying more attention to flock health management and biosecurity practices which has raised the need for proper diagnostics. There is awareness of the need to focus on disease prevention which is stimulating the growth of the poultry diagnostic market.
   

Poultry Diagnostics Market Analysis

Based on component, the market is classified as product and services. The product segment accounted for 60.4% market share in 2023. The product segment is further sub-segmented into kits & reagents and equipment & instruments.
 

• The growth of products, including kits and reagents, is fastest due to the affordability and instant availability.
   
• Many diagnostic kits are designed in such a way that the farmers can test without needing special skills and tools, enabling them to manage flock health proactively.
   
• Moreover, some products like rapid test kits provides faster results so that a farmer can determine health status of a flock and take measurements at the right time, which is effective for flock management.
   
• Hence, these aspects have contributed significantly to the growth and market share of the product segment for market.
   

Based on technology, the poultry diagnostics market is segmented into ELISA tests, PCR tests and other technologies. The ELISA tests segment dominated the market and was valued at USD 403.2 million in 2023.
 

• The high sensitivity and specificity of tests done using ELISA make it possible for a larger group of pathogens to be identified in poultry. It is this efficacy and the ease of operation and versatility of ELISA tests for multiple diseases which is propelling segment growth as poultry producers seek more proven disease diagnostic processes.
   
• The quick attainability of the results of the tests is one more factor that motivates the growth of the segment of the tests done by ELISA. This benefit causes poultry farmers to deal with health problems within the birds at the first instinct of trouble.
   
• Recent advancements in ELISA technology, such as the development of more sensitive kits and automated systems, have improved their efficacy and effectiveness. These developments have further entrenched the preference of many in the poultry industry for ELISA as a preferred diagnostic technique.
   

Based on disease type, the poultry diagnostics market is bifurcated into avian influenza, avian salmonellosis, Newcastle disease, avian mycoplasmosis, infectious bronchitis, infectious bursal disease, avian pasteurellosis, avian encephalomyelitis, avian reovirus, chicken anemia, and other diseases. The avian influenza segment is expected to grow at 10.8% during the analysis timeframe.
 

• Avian influenza, also known as bird flu, is a contagious viral infection that can easily spread from birds to people, making it dangerous to both categories of lives. The severe forms of the virus have been emerging so often that there is now a heightened need for earlier detection and control measures which in turn has stimulated investment in high-quality diagnostic instruments, thereby driving the market growth.
   
• Many countries have set up stringent barriers in order to control avian influenza, including periodic examinations and monitoring activities on poultry farms. For instance, India has an Active National Programme for Prevention, Control, and Containment of Avian Influenza that has been instituted by the Department of Animal Husbandry and Dairying.
   
• These regulatory pressures are boosting demand for reliable and efficient diagnostic tools, thereby driving growth in the avian influenza diagnostics segment.
   
• In addition, the increasing trade in poultry and concerns about the zoonotic nature of avian influenza raise the need for the cross-border effective diagnostics.

Based on end use, the poultry diagnostics market is divided into veterinary hospitals & clinics, poultry farms and diagnostic laboratories. The veterinary hospitals & clinics segment in 2023 was valued at USD 323.8 million.
 

• The increasing incidence of avian diseases, such as avian influenza, Newcastle disease, and Salmonella, has fuelled a rising need for diagnostic processes in poultry veterinary hospitals and clinics.
   
• These clinics offer a wide range of diagnostic solutions with advanced technologies such as PCR and ELISA technologies, which ensures accurate disease diagnosis and foster growth in the segment.
   
• Moreover, increased focus on biosecurity protocols and early disease diagnosis within the poultry industry has escalated the need for veterinary services. As a result of these factors, the hospital segment is expected to continue dominating the global market.

In 2023, the U.S. poultry diagnostics market was valued at USD 257.8 million and is projected to reach USD 616.8 million by 2032.
 

• In the U.S., poultry is the most preferred source of animal protein, resulting in high production levels and an increasing need to guarantee flock wellness. Data from the U.S. Department of Agriculture indicates that in 2022, about 15% of U.S. poultry production was for export, thus underscoring the need for enhanced quality and disease control to satisfy local and international market requirements.
   
• In addition, the increasing frequency of occurrences of avian diseases, notably avian influenza and Salmonella, has created an urgent need for measures that enable timely diagnosis and positive control. As a result, the market is going to benefit from these factors.
   

Germany is expected to boost the growth of Europe poultry diagnostics market.
 

• Being one of Europe’s foremost countries with significant number of poultries, vendors in Germany offers comprehensive diagnostic measures to maintain the health and productivity of its poultry farms.
   
• The country’s strict regulations on food safety augments the need for modern and advanced diagnostic technologies and the country’s strong emphasis on research and development fosters innovation in veterinary diagnostics.
   
• In addition, Germany's comprehensive strategy for the control of zoonotic diseases and biosecurity underpins the effective diagnostics to provide food safety and the public's trust on poultry products.
   
• The aforementioned factors are expected to drive Germany's growth in the market.
   

China poultry diagnostics market is predicted to showcase remarkable growth over the forecast period.
 

• It is projected that there will be considerable growth within the China market within the anticipated forecast period due to the stable poultry production and chicken market dynamics within the region.
   
• As per information provided by the U.S. Department of agriculture, poultry production in China was expected to hold steady at 14.3 million metric tons in 2023. This means there exists a strong demand for poultry products.
   
• Moreover, technological advancements in diagnostic methods and increasing investments in research and development by key industry players are expected to propel market growth in China.
   

Brazil held significant market position in the Latin America poultry diagnostics market.
 

• According to research by the Center for Advice and Market Research (CEAP), chicken constitutes 94% of favoured meat in Brazilian families while eggs account for 96% making poultry a major source of protein for the population.
   
• This high demand drives the need for new and advanced diagnostics to manage and protect against these diseases.
   
• Moreover, with increasing demand for poultry, chicken has now surpassed beef consumption, making it the second most consumed meat. This along with Brazil's focus on maintaining high production standards and food safety has raised the importance of quality diagnostic equipment.
   
• This combination of consumer preferences and the need for effective disease management positions Brazil as a leader in the market in Latin America.
   

Saudi Arabia poultry diagnostics market is projected to witness growth during forecast period.
 

• Due to the increasing population along with greater demand of chicken, the poultry diagnostic market in Saudi Arabia is set for considerable growth.
   
• Furthermore, the adaptation to modern farming along with knowledge of zoonotic diseases and general health of the animals has led to greater demand for more diagnoses.
   

Poultry Diagnostics Market Share

The competitive dynamics of the market is marked by various competitors gaining traction. Focus is placed by key players on development of next generation diagnostic tools and technologies for better management of flock health and control of diseases. These players are focusing on foundational R&D to roll the molecular diagnostic, rapid test kits, and other serological tests to help detect different poultry diseases.
 

Poultry Diagnostics Market Companies

Prominent players operating in the poultry diagnostics industry include:

• Affinitech
• Agrobiotek Internacional
• Agrolabo
• Antech Diagnostics
• BIOMÉRIEUX
• Boehringer Ingelheim
• Embark Veterinary
• FUJIFILM Corporation
• GD Animal Health
• IDEXX Laboratories
• IDvet
• Innovative Diagnostics
• Megacor Diagnostik
• Thermo Fisher Scientific
• Zoetis
   

USPs for the top players:

• Advanced molecular diagnostic capabilities and PCR-based testing solutions.
   
• Compliance with international quality standards and regulatory requirements.
   
• Continuous investment in research and development.
   

Poultry Diagnostics Industry News:

• In April 2024, HatchTech Group B.V., a provider of advanced poultry incubation solutions, acquired NYtor B.V., a developer of DNA-based tests, to enhance its in-house innovation capabilities. By leveraging NYtor's expertise, HatchTech can accelerate research and development, positioning itself to better meet the evolving needs of the poultry industry and strengthen its market presence with state-of-the-art diagnostic tools.
   
• In January 2024, Alveo Technologies partnered with x-OvO, Royal GD, and Pharmsure to develop an innovative molecular test for avian influenza in poultry. This collaboration enhances Alveo's diagnostic capabilities and market credibility while addressing critical poultry health needs.
   

The poultry diagnostics market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments:

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Market, By Component

• Products
  • Kits & reagents
  • Equipment & instruments
• Services
  • Clinical chemistry
  • Molecular diagnostics
  • Serology
  • Bacteriology
  • Virology
  • Parasitology
  • Other services

Market, By Technology

• ELISA tests
• PCR tests
• Other technologies

Market, By Disease Type

• Avian influenza
• Avian salmonellosis
• Newcastle disease
• Avian mycoplasmosis
• Infectious bronchitis
• Infectious bursal disease
• Avian pasteurellosis
• Avian encephalomyelitis
• Avian reovirus
• Chicken anemia
• Other diseases

Market, By End Use

• Veterinary hospitals & clinics
• Poultry farms
• Diagnostic laboratories

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE