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The market is characterized by several key players competing to establish market leadership and innovate within the industry. Companies such as Wisdom Panel (Mars, Inc.), Embark Veterinary, DNA My Dog (Canadian Dog Group Ltd.), and Basepaws, Inc. (Zoetis) are prominent players known for offering comprehensive DNA testing for pets. These companies provide tests that analyze breed composition, genetic health risks, and traits, catering to both dog and cat owners worldwide.
Prominent players operating in the pet DNA testing industry include:
The dogs segment held the highest market share of 72.4% in 2023 as dogs boast a wide array of breeds and genetic backgrounds, compelling owners to turn to DNA tests for a comprehensive understanding of their pets' lineage.
The global market was worth USD 351.6 million in 2023 and is poised to remarkably grow at a rate of 9% through 2032, owing to technological advancements in genetic testing, particularly in genomics.
In 2023, North America pet DNA testing market reached a value of USD 139.2 million, with a projected CAGR of 8.9% from 2024 to 2032, backed by high rate of pet ownership, advanced veterinary care infrastructure, and a growing awareness among pet owners regarding proactive pet health management.
Ancestry, Basepaws, Inc. (Zoetis), DNA MY DOG (Canadian Dog Group Ltd.), Dognomics (Clinomics), Embark Veterinary, Inc., FidoCure (OHC), GenSolDiagnostics, LLC, Neogen Corporation, Orivet Genetic Pet Care Ltd., and Wisdom Panel (Mars, Inc.).