Pet Noise Anxiety Market – By Animal, By Product Type, By Sales Channel, Global Forecast, 2024 – 2032

Pet Noise Anxiety Market Size

The global pet noise anxiety market size was valued at USD 1.3 billion in 2023 and is estimated to grow at 6.3% CAGR from 2024 to 2032. Pets, particularly dogs and cats, can become highly anxious when they are suddenly exposed to loud or disturbing sounds with pet noise anxiety being the most severe form of anxiety.
 

Some of the common causes are thunder, fireworks, construction sites, and even household sounds. Pets with noise anxiety may exhibit trembling, bark excessively, hide, walk restlessly, and even engage in self-destructive behavior. This disturbing trend of pets feeling anxious is gaining attention globally, highly impacting an animal’s health.
 

In addition, growing pet spending further fuels the market growth. For instance, the American Pet Products Association reported an astonishing USD 123.6 billion spent on pets in 2021, a number which will continue to rise as more families treat pets as children. Increased ownership and spending on animal-related health and wellness products have given rise to the noise pet anxiety market. With the shift towards humanization of pets, there is a greater need and demand for products that specifically target issues like noise anxiety, leading to greater market demand.
 

Moreover, innovation through the use of therapeutic devices, calming pills, and pets noise cancelation tools is helping broaden the market significantly. The development of such products has enabled pet owners to effectively help manage their pets' anxiety caused by noise.
 

Pet Noise Anxiety Market Trends

Growing innovation with innovative product in the market is propelling the growth in the pet noise anxiety industry. New technologies such as calming collars, noise-cancelling aids, and anxiety-reducing supplements are rising in their ability to help pets cope with thunderstorms and fireworks. These products help address a serious issue and allow for easy non-invasive treatment of anxiety.
 

• For instance, anxiety vests and pheromone calming diffusers are some of the products which have been reported to alleviate the noise stress experienced by pets. Such developments can help reduce noise anxiety for many pets, giving their owners many more options.
   
• As these solutions become more popular, more companies are beginning to allocate more funding to R&D to cater to the demands of pet owners.
   
• Coupled with the increasing number of pets as well as higher understanding of the psychological needs of pets, this phenomenon will hasten the move towards advanced pet care technology.
   

Pet Noise Anxiety Market Analysis

Based on animal, the market is categorized as dogs, cats, and other animals. The dog segment is set to lead the market, accounting for the largest revenue of USD 770.9 million in 2023, projecting its dominance throughout the forecast period.
 

• Dogs have behavioral issues such as anxiety, fear, and a plethora of other problems and stress associated with noise is a common one.
   
• Particularly, dogs have a very low tolerance for noise, as there is lots of loud claps during thunderstorms or banging drums which can lead to sensitive dogs developing anxiety. Hence, there is a growing urgency to find effective soothing solutions for dogs.
   
• This segment also benefits from an increasing number of people owning pets and a growing concern towards pet’s well-being. As more families adopt dogs, the need for pet humanization increases. This transforms into higher expenditure on anti-noise anxiety products.
   
• These transformations build the case for the substantial market stranglehold on the dog segment within the category of pet noise anxiety. For aides and pets that relieve the anxiety in dogs, there is greater need for new, improved, and effective products.

Based on product type, the pet noise anxiety market is classified into calming products, pressure vests and wraps, medication, and other product types. The calming products segment holds the largest market share of 46.6% in 2023 and is expected to maintain dominance throughout the analysis period. The calming product segment is further bifurcated into supplements, pheromones, and other calming products.
 

• The importance of calming products like soothing remedies appears to be more prominent due to the increased concern of anxiety experienced by pets during most common anxiety issues.
   
• Pet calming products focus more on alleviating anxiety attacks with the use of aromatherapy oils, diffusing machines, calming vests, and panic-free anxiety blasters, which is non-invasive unlike most soothing techniques used during thunderstorms, or fireworks.
   
• In addition, the growing demand from pet owners for soothing aids with less adverse side effects on their pets. This development has resulted in an increased supply of innovative calming products aiming at solving various pet anxiety issues, thus sustaining the segment growth.
   
• Furthermore, the calming product segment raises awareness to the pet owner’s deepest concerns, pet mental health, regular panic attacks due to anxiety issues, fostering innovations and concern in the development of anti-anxiety solutions specially designed for pets.
   

Based on the sales channel, the pet noise anxiety market is segmented into offline channel and online channel. The offline channel segment dominated the market with the highest share of 63.8% in 2023.
 

• The offline channel segment gives pet owners direct access to retail stores and veterinary clinics and pet specialty shops, which provide noise anxiety solutions.
   
• Pet owners can interact with the relevant professionals personally and identify the most suitable tools, offering the wide range of calming solutions these outlets offer.
   
• The increasing number of pet owners along with consumer inclination towards in store visits for personal consultations have made these pet outlets prominent and increases the owners' trust in them.
   
• As a result, all these factors ensure sustained demand, enabling the segment to pet anxiety noise trouble in children to grow strong.

The U.S. pet noise anxiety market accounted for USD 562.8 million in 2023 and is anticipated to show considerable growth over the analysis period.
 

• The U.S. leadership is asserted with a large share of the pet most commonly cats and dogs. This trend increases the concern for pet care, thus supporting market growth.
   
• Furthermore, leading companies in the industry such as PetIQ, ThunderWorks, and Zylkene are increasing their spending on research and development efforts for innovative pet care products to reduce noise anxiety.
   
• These breakthroughs comprise anxiety wraps, training, and calming supplements. Moreover, the supportive environment of the U.S. through organizations such as the FDA enables the development and marketing of new pet care products in a regulated environment. This ensures the safety and effectiveness of the new products.
   
• Thus, increasing government support coupled with more research activities consolidate the position of the U.S. in the North American market.
   

Germany exhibits a high growth potential in the European pet noise anxiety market.
 

• Germany is set to become a prominent market for pet noise anxiety solutions in Europe.
   
• The existing animal healthcare system in Germany combined with the pet friendly policies results in high levels of pet ownership in the country.
   
• For instance, in 2023, the Central Association of Zoological Specialist Companies (ZZF) reported that German households owned about 34.3 million pet dogs, cats, small animals and birds. This trend is relatively stimulated by the high number of pets owned by a household, which in turn fuels the demand for noise anxiety products.
   
• Moreover, several key stakeholders in the pet care industry are taking advantage of the pet humanization trend by expanding research and manufacturing facilities in Germany. This expansion aimed to support the needs addressing pet owners demand for tailored solutions.
   
• These occurrences position Germany as an important consumer market for pet noise anxiety products. With an increase in pet ownership, there is expected to be a strong market for new products aimed in this direction.
   
• These occurrences position Germany as an important consumer market for pet noise anxiety products. With an increase in pet ownership, there is expected to be a strong market for new products aimed in this direction.
   

China held the highest market share in the Asia Pacific pet noise anxiety market.
 

• China’s prominence stems from having many pets and an increasing focus on pet health and wellness.
   
• The growing incidence of anxiety in pets during fireworks, thunderstorms, and even commotions related to other activities. This has particularly propelled the need for solutions to suppress anxiety thereby propelling the market demand in the country.
   
• Furthermore, the growing advancement in the country with focus on pet health and digital solutions has prospectively led the online retail gain traction, leading to ease of accessibility to certain products such as sound therapy devices, anxiety wraps, and even calming supplements have become more readily available.
   
• Therefore, the aforementioned factors signified that China would continue to lead this industry and sufficient resources are being funneled towards enhancing the mental health of pets.
   

Brazil leads the Latin America pet noise anxiety market projecting its prominence throughout the forecast period.
 

• Brazil boasts a large and growing pet population, coupled with increasing awareness of pet mental health and welfare.
   
• As more pet owners recognize the impact of noise-related anxiety, the demand for effective solutions, such as calming products, pheromone diffusers, and anxiety-reducing supplements, continues to rise.
   
• In addition, the rise in the number of specialty pet shops and e-commerce platforms has increased the visibility of these products.
   
• Thus, the growing trend in pet care combined with intensified investment in pet management solidified Brazil’s position in the market.
   

Saudi Arabia is poised to experience significant growth in the Middle East and Africa pet noise anxiety market.
 

• The growth is projected due to elevated pet ownership and a higher emphasis for pet care.
   
• There is a growing awareness among pet owners that they have to be more attentive to their pets needs. Hence, the use of sound therapy techniques such as calming therapy or noise cancelation, together with pets’ behavioral training books, is on the rise.
   
• Also, the campaigns made by the government spreading awareness for pet management and emerging services within the pet industry are contributing to the market.
   

Pet Noise Anxiety Market Share

The market for pet anxiety caused by noise was driven by numerous companies attempting to expand their product offerings and gain greater market presence. Such companies have objectives to create calming aids, behavioural modification training exercises, and other technologies to mitigate noise anxiety. Many of these firms are also broadening their geographical scope and forming collaborations to stimulate innovation in the pet care industry.
 

Simultaneously, they attempt to meet the needs which pets, including service animals, possess while dealing with various regulatory and cost challenges. Such rivalry in the industry indicates that as the focus shifts towards integrated solutions to combat pet noise anxiety disorder, the market for pet mental health will see tremendous opportunities.
 

Pet Noise Anxiety Market Companies

Few of the prominent players operating in the pet noise anxiety industry include:

• Ceva Sante Animale
• Feliway
• Nestle
• Nutramax Laboratories Veterinary Sciences
• Nutravet
• Orion Oyj 
• Pet Acoustics
• Thunderworks
• Vetoquinol
• VetriScience
• Virbac
• West Paw
• Zesty Paws
• Zoetis
   

USPs of the company

• Diverse range of products addressing multiple anxiety triggers, including noise, travel, and separation
   
• Offering affordable OTC solutions accessible to a wide range of pet owners
   
• Emphasis on R&D to develop innovative anxiety-relief products tailored for pets
   

Pet Noise Anxiety Industry News:

• In February 2023, Zylkene launched Zylkene Chews, designed to help manage pet noise anxiety. These chews are formulated with a unique milk protein, alpha-casozepine, which has calming properties. The product aimed to promote relaxation in dogs and cats during stressful situations, such as thunderstorms and fireworks. This launch represented a significant step forward in providing effective behavioral support for pets.
   
• In January 2021, Adaptil launched its Calm On-The-Go product line to help alleviate pet anxiety during travel and stressful situations. This innovative collar releases calming pheromones that are scientifically proven to help reduce stress in dogs. This initiative focused on increasing awareness and accessibility of effective anxiety management solutions for pet owners, particularly during high-stress events like fireworks or thunderstorms.
   

The pet noise anxiety market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments:

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Market, By Animal

• Dogs
• Cats
• Other animals

Market, By Product Type

• Calming products
  • Supplements
  • Pheromones
  • Other calming products 
• Pressure vests and wraps
• Medications
• Other product types

Market, By Sales Channel

• Offline channel
• Online channel

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa
  • Saudi Arabia
  • South Africa
  • UAE