Pet Noise Anxiety Market – By Animal, By Product Type, By Sales Channel, Global Forecast, 2024 – 2032

Pet Noise Anxiety Market Size

The global pet noise anxiety market size was valued at USD 1.3 billion in 2023 and is estimated to grow at 6.3% CAGR from 2024 to 2032. Pet noise anxiety is a condition where pets, especially dogs and cats, experience extreme fear or stress when exposed to loud or sudden noises.
 

Common triggers include thunderstorms, fireworks, construction sounds, and household appliances. Pets with noise anxiety may exhibit behaviours such as trembling, excessive barking, hiding, pacing, or destructive actions. This form of anxiety is increasingly recognized as a serious issue that can affect a pet’s overall well-being.
 

The pet noise anxiety market has experienced notable growth due to rising pet ownership, which has led to greater spending on animal health and wellness products. According to the American Pet Products Association, U.S. pet owners spent over $123.6 billion on their pets in 2021—a figure expected to continue rising as pets are increasingly regarded as family members. This trend of pet humanization has fueled higher demand for products addressing specific behavioral health concerns, such as noise anxiety, thereby propelling market demand.
 

Moreover, advancements in pet care products have significantly expanded the market. Innovations in therapeutic devices, calming supplements, and noise-canceling technologies specifically designed for pets are becoming more accessible, offering effective solutions for managing noise-induced anxiety. This array of options is expected to attract a large consumer base, driving growth in the market
 

Pet Noise Anxiety Market Trends

Innovations in pet care products are significantly contributing to the growth of the market. Emerging solutions such as noise-cancelling devices, calming collars, and Innovations anxiety-reducing supplements are gaining popularity for helping pets cope with loud sounds like thunderstorms and fireworks. These products offer effective, non-invasive methods to manage noise anxiety, allowing pet owners to improve their pets' well-being and driving demand for pet noise anxiety solutions. For example, products like weighted vests and calming pheromone diffusers have demonstrated effectiveness in reducing stress in pets exposed to loud noises.
 

These advancements offer pet owners more options for addressing noise anxiety. As demand for these solutions rises, companies are investing more resources into research and development to meet the evolving needs of pet owners. Combined with the growing pet population and increased awareness of pet mental health, this trend is expected to accelerate the adoption of advanced pet care solutions.
 

Pet Noise Anxiety Market Analysis

Based on animal, the market is categorized as dogs, cats, and other animals. The dog segment is set to lead the market, accounting for the largest revenue of USD 770.9 million in 2023, projecting its dominance throughout the forecast period.
 

• The dog segment's prominence is attributed to the growing prevalence of noise-related stress in canines. Dogs are particularly sensitive to loud sounds, such as thunderstorms and fireworks, which can trigger anxiety and behavioral problems. This sensitivity creates a strong demand for effective calming solutions specifically designed for dogs.
   
• Furthermore, the growth of this segment is supported by rising pet ownership rates and a greater awareness of pet mental health. As more families welcome dogs into their homes, there is an increasing focus on pet humanization. This shift has led to higher spending on products aimed at alleviating noise anxiety.
   
• These factors reinforce the dominance of the dog segment in the market, driving the demand for innovative and effective solutions to help manage anxiety in dogs.

Based on product type, the pet noise anxiety market is classified into calming products, pressure vests and wraps, medication, and other product types. The calming products segment holds the largest market share of 46.6% in 2023 and is expected to maintain dominance throughout the analysis period. The calming product segment is further bifurcated into supplements, pheromones, and other calming products.
 

• The prominence of calming products is driven by the rising prevalence of anxiety-related issues in pets.
   
• Products like calming treats, anxiety vests, and essential oil diffusers are in high demand, as they provide non-invasive solutions to soothe pets during stressful events such as thunderstorms and fireworks.
   
• Additionally, pet owners are increasingly seeking natural and holistic methods to manage their pets’ anxiety. This trend has resulted in a surge in the availability of innovative calming products designed to cater to various pet needs, further boosting the segment's growth.
   
• Overall, the calming product segment plays a crucial role in addressing the growing concerns about pet mental health, ensuring continued demand for advanced, pet-friendly anxiety management solutions.
   

Based on the sales channel, the market is segmented into offline channel and online channel. The offline channel segment dominated the market with the highest share of 63.8% in 2023.
 

• The offline channel segment provides critical access to pet noise anxiety solutions through physical retail stores, veterinary clinics, and pet specialty shops. These outlets offer a wide range of calming products, allowing pet owners to consult professionals directly and select the most suitable options for their pets.
   
• The segment’s prominence is driven by consumer preference for in-person consultations, growing pet ownership, and the trust pet owners place in physical outlets for personalized care.
   
• Collectively, these factors support the segment's strong growth in the market, ensuring continued demand.

The U.S. pet noise anxiety market accounted for USD 562.8 million in 2023 and is anticipated to show considerable growth over the analysis period.
 

• The U.S. prominence is driven by the highest pet ownership rates globally, with a significant portion of households owning dogs and cats. This trend increases the concern for pet care, thereby expanding market growth.
   
• In addition, major players in the market, such as PetIQ, ThunderWorks, and Zylkene, are heavily investing in research and development to create innovative products aimed at alleviating noise anxiety in pets.
   
• These advancements include calming supplements, anxiety wraps, and specialized training programs. Furthermore, a supportive regulatory environment in the U.S., particularly through organizations like the FDA, fosters the development and approval of new pet care products, ensuring they meet stringent safety and efficacy standards. This regulatory support encourages companies to invest in solutions for pet noise anxiety.
   
• Therefore, growing government support and expanding research efforts solidify the U.S. prominence in the North American market.
   

Germany exhibits a high growth potential in the European pet noise anxiety market.
 

• Germany is emerging as a significant market for pet noise anxiety solutions, driven by several key factors. The country boasts a robust animal healthcare infrastructure and stringent regulations that emphasize animal welfare, contributing to high pet ownership rates.
   
• For instance, according to the Central Association of Zoological Specialist Companies (ZZF), German households were home to approximately 34.3 million dogs, cats, small animals, and pet birds in 2023. This large companion animal population fuels the demand for effective products that address behavioral issues like noise anxiety.
   
• Furthermore, key players in the pet care industry are adapting to the growing trend of pet humanization by setting up manufacturing and research facilities in Germany. This strategic decision supports the rising demand for effective solutions to manage noise anxiety, specifically tailored for German pet owners.
   
• These factors combine to position Germany as an important market for pet noise anxiety products. With pet owners increasingly focused on their pets' emotional well-being, significant growth is expected in this area as innovative solutions become more widely available.
   

China held the highest market share in the Asia Pacific pet noise anxiety market.
 

• China’s prominence is driven by a significant pet population and increasing awareness of pet health and wellness.
   
• The growing prevalence of noise-related anxiety among pets, particularly during events like fireworks and thunderstorms, has led to heightened demand for anxiety-reducing products and solutions.
   
• Additionally, the rise of e-commerce platforms has facilitated easier access to various calming products, including sound therapy devices, anxiety wraps, and supplements.
   
• As pet owners prioritize their pets' mental health, China's market leadership in this segment is expected to continue expanding.
   

Brazil leads the Latin America pet noise anxiety market projecting its prominence throughout the forecast period.
 

• Brazil boasts a large and growing pet population, coupled with increasing awareness of pet mental health and well-being.
   
• As more pet owners recognize the impact of noise-related anxiety, the demand for effective solutions, such as calming products, pheromone diffusers, and anxiety-reducing supplements, continues to rise.
   
• Additionally, the expansion of pet specialty stores and e-commerce platforms enhances product accessibility.
   
• Thus, Brazil's proactive approach to pet care and investment in innovative solutions are expected to solidify its market leadership in this segment.
   

Saudi Arabia is poised to experience significant growth in the Middle East and Africa pet noise anxiety market.
 

• The projected growth of the country is reflected by rising pet ownership and increased awareness of animal welfare.
   
• As pet owners become more attuned to their pets' emotional needs, the demand for solutions to address noise-related anxiety—such as calming products, sound therapy, and behavioral training—continues to rise.
   
• Additionally, government initiatives promoting responsible pet ownership and the development of pet care services are contributing to market expansion.
   
• This growth reflects a broader trend toward prioritizing the mental health of pets in the region.
   

Pet Noise Anxiety Market Share

The market featured a wide array of companies aiming to enhance their product lines and capture a larger market share. These companies focus on developing effective calming solutions, behavioural training programs, and innovative technologies to address noise-related anxiety in pets. Many are expanding their global presence and forming strategic partnerships to drive innovation in pet care. They also strive to meet diverse pet needs, including those of working animals, while navigating regulatory hurdles and maintaining affordability. This competitive landscape highlighted a growing emphasis on comprehensive solutions for managing pet noise anxiety, positioning the market for significant growth as awareness of pet mental health rises.
 

Pet Noise Anxiety Market Companies

Few of the prominent players operating in the pet noise anxiety industry include:

• Ceva Sante Animale
• Feliway
• Nestle
• Nutramax Laboratories Veterinary Sciences
• Nutravet
• Orion Oyj 
• Pet Acoustics
• Thunderworks
• Vetoquinol
• VetriScience
• Virbac
• West Paw
• Zesty Paws
• Zoetis
   

Pet Noise Anxiety Industry News:

• In February 2023, Zylkene launched Zylkene Chews, designed to help manage pet noise anxiety. These chews are formulated with a unique milk protein, alpha-casozepine, which has calming properties. The product aimed to promote relaxation in dogs and cats during stressful situations, such as thunderstorms and fireworks. This launch represented a significant step forward in providing effective behavioral support for pets.
   
• In January 2021, Adaptil launched its Calm On-The-Go product line to help alleviate pet anxiety during travel and stressful situations. This innovative collar releases calming pheromones that are scientifically proven to help reduce stress in dogs. This initiative focused on increasing awareness and accessibility of effective anxiety management solutions for pet owners, particularly during high-stress events like fireworks or thunderstorms.
   

The pet noise anxiety market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments:

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Market, By Animal

• Dogs
• Cats
• Other animals

Market, By Product Type

• Calming products
  • Supplements
  • Pheromones
  • Other calming products 
• Pressure vests and wraps
• Medications
• Other product types

Market, By Sales Channel

• Offline channel
• Online channel

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa
  • Saudi Arabia
  • South Africa
  • UAE