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Consumers are increasingly adopting mobile applications recently. This trend has transformed the way customers engage with online laundry services, offering a host of benefits and features. Mobile apps provide a user-friendly interface that allows customers to access laundry services anytime & anywhere. With a few taps on their mobile devices, customers can schedule pick-up and delivery, track their laundry orders, make payments, and communicate with the service provider. This convenience and accessibility are especially appealing to customers seeking on-the-go solutions and those who prefer managing their laundry tasks through their mobile devices.
Contactless and hygiene-focused solutions in the online laundry service market aim to prioritize the safety & well-being of both customers and service providers. By implementing these measures, online laundry service providers create a safer & more hygienic environment, thereby reassuring customers and instilling confidence in utilizing their services. Service providers offer no-contact pick-up & delivery options to minimize physical interactions between customers and delivery personnel. Customers can leave their laundry items outside their doors or in designated areas for pick-up, and the delivery personnel can drop off clean laundry in a contactless manner.
The market size of online laundry service was reached USD 23.2 billion in 2022 and is estimated to record over 18.5% CAGR from 2023 to 2032, due to the increasing demand for technological innovations.
The laundry care service type segment held over 50% of the market share in 2022, owing to comprehensive solutions, expertise, eco-friendly practices, high volume, and bulk services.
North America market accounted for 34% of the revenue share in 2022, driven by the high level of technological adoption, busy urban population, and growing preference for convenient & time-saving services.
The residential end use segment recorded 64% of the market share in 2022, attributed to benefits, such as door-to-door pick-up & delivery, customized care options, and flexible scheduling.