Hair Salon Service Market – By Service Type, By Consumer Group, By Salon Type Analysis, Share, Growth Forecast, 2024 - 2032

Hair Salon Service Market Size

The global hair salon service market size was valued at USD 71.5 billion in 2023 and is anticipated to register a CAGR of 6% between 2024 & 2032. The hair salon services market is growing due to a rise in consumer spending on personal grooming and beauty services. People are spending more on hair styling, hair care, and hair coloring which are majorly influenced by social media, celebrities, and the latest fashion trends.
 

Increasing consumer’s disposable income is likely to boost the expenditure on personal care including hair care. Urban people with high disposable income have more spending power which allows them to invest in personal grooming, people can opt for premium services including balayage and keratin treatments.
 

Additionally, accessibility is also one of the key factors boosting the demand of the hair salons as several salons are located on high streets and in shopping malls, which also increases the convenience of the people to get hassle-free services. The above-mentioned factors are likely to propel the growth of the market constantly throughout the forecast period.
 

Hair Salon Service Market Trends

• Plant-based hair dyes and chemical-free solutions are becoming more popular as people are getting inclined towards eco-friendly products, so salons are also keeping chemical-free hair products. Brands are introducing new eco-friendly hair care solutions to attract customers.
   
• Waterless hair washes are becoming more common, along with biodegradable capes, refillable product stations, and vegan shampoos and conditioners. Scalp detox treatments and natural methods like herbal and aromatherapy are also gaining popularity because they are gentle and effective. Such sustainable practices are expected to boost the growth of the market.
   
• Salons are using new technology to improve customer experience. Augmented reality (AR) allows people to see how different hairstyles and colors will look on them before making a choice. Artificial intelligence (AI) helps check scalp and hair health and suggests the best treatments. Other smart tools, like AI-powered haircutting machines, advanced scalp massagers, and automatic wash stations, make salon services quicker and more convenient.
   

Hair Salon Service Market Analysis

On the basis of the service type segment, the market is further bifurcated into haircuts, hair styling, hair coloring, hair & scalp treatment and others. The haircut segment was valued at USD 32.3 billion in 2023 and projected to reach USD 55.9 billion by 2032.
 

• Haircut segment dominates the global market due to its affordability and necessity as compared to styling or hair coloring. There are luxurious salons and budget-friendly salons provide hair cut services which are accessible to a broad range of consumers from students to professionals.
   
• Many people prefer walk-in service for haircuts and some busy professionals prefer express haircuts. Additionally, there is a growth in premium spa segment, as they offer special services including personalized hairstyling and massage therapy. These premium spas can outperform competitors by adding new and improved solutions for hair makeovers.
   

In terms of consumer group segment, the hair salon service market is further classified into male and female. The female segment was valued at USD 48.6 billion in 2023 and is anticipated to grow with a CAGR of 6% during the forecast period.  
 

• Female segment is playing a crucial role in the market as they are considered as largest customers when it comes to hair styling, haircuts, treatments, and coloring as compared to men who are mostly opt for basic grooming services. Women chooses several services including scalp therapy, balayage, and keratin treatments which helps the segment to grow speedily over the forecast period.
   
• According to the What is the Value of Beauty report, in 2019, 1.7 million people were recorded as working as beauticians and hairdressers in the Europe, out of 1.7 million 86% were women and out of which 80% were aged between 15 and 49.
   
• Furthermore, rising beauty campaigns and growing social media platforms influences women spending to recreate celebrity looks, and opt for different hair colors and hair styles to match with the latest trends. This is likely to drive the demand of the premium hair salons among women.
   

The U.S. dominated the North America hair salon service market which was valued at USD 20.9 billion in 2023 and is estimated to grow at a CAGR of 6.5% from 2024 to 2032.
 

• With the evolution of beauty styles, demand for high quality grooming and salon services in North America is rising, and the U.S. is at the forefront in these industries. A major contributing factor to the region’s position is the prevalence of luxury and major franchise salon chains alongside privately owned boutique salons which are seen in New York, Los Angeles, and Miami where sophisticated hairstyling and top tier hair treatments are available.
   
• Furthermore, there has been a surge in on-demand and mobile salon services in the U.S. which serve consumers seeking luxurious and tailored services at their homes. The salon sector is getting advanced through several factors such as influencer marketing, online booking, and hair analysis using AI, which can make customers more engaged.
   
• Europe hair salon service market with a market share of around 29% in 2023 and anticipated to grow with a CAGR of 6% from 2024 to 2032. Germany represents the largest share of the European market owing to an advanced beauty market, the high life expectancy of its citizens, and a growing desire for high-end grooming services.
   
• The German consumers’ focus on quality, sustainability, and technology fosters the demand for organic hair care products and sophisticated treatments in salons. The organized salons, professional specialists, and premium cosmetic products make the market more competitive.
   
• China dominates the Asia Pacific region with a market share of more than 33% in 2023 and is expected to grow at a CAGR of 6% over the forecasted years. China leads the market owing to the increasing urbanization, rise in consumer’s income, growing social media platforms, and popular K-beauty trends. In addition, the rise of luxury salons, international brands, and new hair care technology has further boosted the market’s growth.
   

Hair Salon Service Market Share

A combined market share of 20%-25% was held by major players in 2023, including Great Clips, Ulta Beauty, Inc., Regis Corporation, Toni & Guy, and Fantastic Sams.
 

Fantastic Sams, Great Clips, and Regis Corporation are operating on a franchise model, which allows them in expansions along with maintaining brand consistency. These companies are focusing to increase their presence by opening new locations in heavy traffic areas like shopping centers and residential hubs.
 

Toni & Guy is organizing professional training programs and teaching high end styling skills to hairstylists which helps it to differentiate from its competitors. Ulta Beauty started its beauty retail segment, offering skincare, hair, and cosmetics products along with its salon services.
 

Ulta Beauty and Great Clips are also investing in online booking systems and mobile apps and also using personalized promotions and loyalty programs to attract new customers which will also help to retain existing clients.
 

Hair Salon Service Market Companies

Major players operating in the hair salon service industry are:

• Chatters Canada
• Dessange International
• Dry Bar LLC
• Fantastic Sams
• Great Clips
• Lakme Salon
• MasterCuts
• Paul Mitchell Schools
• Ratner Companies
• Regis Corporation
• Seva Beauty
• Snip-its
• Sports Clips
• The Lounge Hair Salon
• Toni & Guy
• Ulta Beauty Inc.   
   

Hair Salon Service Industry News

• In January 2025, Ethique announced a rebranding and its expansion by launching in Ulta Beauty stores nationwide. Ethique offers solid shampoo and conditioner bars made for different hair types at more than 1,400 Ulta locations.
   
• In February 2024, Sport Clips launched a mobile app and an online check-in system for all its locations. With this app, customers can easily book appointments, check wait times and select their favorite stylist.
   
• In August 2023, Ulta Beauty expanded its salon services, including new hairstyling, color treatments, and scalp care solutions across all its stores. This initiative helps to enhance the consumer experience by offering personalized and high-quality beauty services, which will help Ulta Beauty to strengthen its position in the market.
   

The hair salon service market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments:

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Market, By Service Type

• Haircut
• Hair coloring
• Hair styling
• Hair & scalp treatment
• Others

Market, By Consumer Group

• Male
• Female

Market, By Salon Type

• Franchise
• Independent

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA