Hair Salon Service Market - By Service Type (Haircut, Hair coloring, Hair styling, Hair & scalp treatment and Others), By Consumer Group, By Salon Type, Forecast 2024 – 2032

Hair Salon Service Market Size

Hair Salon Service Market size was valued at USD 71.5 billion in 2023 and is anticipated to register a CAGR of 6% between 2024 & 2032. Driven by a growing focus on personal grooming and beauty, the market has seen steady growth.
 

According to the Professional Beauty Association, the industry has grown by 5% annually over the past five years. A key driver of this expansion is the rising disposable income across various demographics, enabling consumers to indulge in discretionary services like haircuts, color treatments, and specialized hair care. Moreover, social media's influence, coupled with the beauty industry's focus on aesthetics, has amplified the demand for hair styling and maintenance. The surge in salons targeting specific niches, such as men's grooming or eco-friendly products, underscores the market's diversification and expansion.
 

Technological innovations in the beauty sector have further fueled this growth. The Salon Association reports that 70% of salons now use digital tools for bookings and customer management, enhancing convenience and retention. Simultaneously, the emergence of new hair care treatments and products, particularly organic and sustainable options, has opened up new revenue avenues. Franchise models have facilitated rapid expansion for salon chains, capitalizing on economies of scale and brand recognition, and simultaneously attracting new investors. Collectively, these dynamics are reshaping the hair salon service industry's landscape.
 

One of the primary challenges in the hair salon service is intensifying competition from independent salons and large chains alike. With new entrants consistently emerging, salons are compelled to stand out, either through distinctive offerings or enhanced customer service, to keep their clientele. According to the Professional Beauty Association, the number of salons in the United States has increased by 5% annually, highlighting the competitive landscape.
 

Hair Salon Service Market Trends

One prominent trend is the market is the changing consumer preferences and technological advancements, the market is undergoing notable transformations. According to the Professional Beauty Association, a key trend is the surging demand for personalized and premium services. Consumers increasingly seek hair treatments and consultations tailored to their unique needs, underscoring a broader appetite for bespoke experiences. Alongside this, there's a heightened interest in eco-friendly and sustainable products. Furthermore, the influence of social media and beauty influencers is undeniable. Clients, inspired by online trends and styles, are motivating salons to adopt cutting-edge techniques and high-quality products, as noted by the Salon Industry Association.
 

Hair Salon Service Market Analysis

Based on service type, the market is segmented into haircuts, hair coloring, hair styling, hair & scalp treatment and others. The haircut segment dominated the market in 2023, generating a revenue exceeding USD 32.3 billion, and is expected to reach USD 55.8 billion by 2032. Haircut services lead the hair salon market, thanks to their universal appeal. Haircuts, unlike specialized treatments or luxury services, are a necessity. They cater to a diverse clientele, transcending age and gender boundaries. Regular haircuts are vital for personal grooming, maintaining a polished appearance, and adhering to professional standards. This consistent demand underscores their importance. Moreover, haircuts provide clients with a swift and accessible salon experience, requiring minimal time and financial investment.
 

According to the Professional Beauty Association, haircuts account for over 60% of salon services revenue, highlighting their dominance. This pervasive need, combined with the convenience of fitting haircuts into busy schedules, solidifies their dominance in the hair salon market, ensuring salons enjoy a steady stream of clientele.
 

Based on consumer group, the hair salon service market is classified into male and female. The female consumer segment dominated the market in 2023, with revenue exceeding USD 48.5 billion, and is expected to reach USD 81.8 billion by 2032. Female consumers lead the market, largely due to their heightened focus on personal grooming and beauty services. According to the Professional Beauty Association, women account for approximately 85% of salon visits, underscoring their dominant role in this market.
 

Hair care is often a central element of women's beauty routines, prompting regular visits for haircuts, coloring, styling, and treatments. This demographic not only prioritizes these services but also invests significantly, motivated by a desire to stay trendy, maintain hair health, and achieve a refined appearance. Furthermore, societal and cultural emphasis on women's looks intensifies their salon patronage, positioning them as key drivers of market expansion and shaping the diverse services and products salons provide.
 

North America emerged as the dominant region, generating a substantial revenue of USD 26.7 billion, and is expected to reach USD 46.5 billion by 2032. The hair salon service market is dominating in the North American region due to a combination of cultural trends, high disposable income, and a strong emphasis on personal appearance. In North America, there is a significant focus on grooming and beauty, with consumers regularly seeking professional hair services to maintain their image and stay in line with fashion trends. The region’s robust economy supports a high level of discretionary spending on personal care, enabling clients to afford premium salon experiences. Additionally, the proliferation of social media and beauty influencers in North America has heightened awareness of and demand for salon services,
 

North America: The U.S. dominated the market with revenue of around USD 20.8 billion in 2023 and with a CAGR of 6.5% for the forecast period of 2024 to 2032. The hair salon service market is dominating in the U.S. due to a combination of high consumer spending power, a strong emphasis on personal grooming, and an extensive network of salon establishments. In the U.S., there is a cultural emphasis on maintaining a polished and fashionable appearance, leading to a high demand for frequent and diverse salon services such as haircuts, coloring, and styling. The country’s affluent consumer base is willing to invest in premium salon experiences, driving the market's growth. Additionally, the U.S. salon industry benefits from a large number of salons and barbershops across urban and suburban areas, providing widespread access to services and contributing to the market's robust presence and expansion.
 

Europe: The Germany dominated the market with revenue of around USD 5 billion in 2023 and with a CAGR of 6.5% for the forecast period of 2024 to 2032. Germany's hair salon service market thrives, underscoring the nation's commitment to personal grooming and professional excellence. Germans consistently seek haircuts, styling, and a variety of salon services. A robust network of salons in the country not only provides high-quality services but also introduces innovative offerings tailored to varied consumer tastes. Moreover, Germany's affluent clientele readily invests in both every day and specialized hair treatments, further propelling the market's expansion.
 

Asia Pacific: China spearheaded the market with revenue of around USD 4.9 billion in 2023 and is growing at a CAGR of 6% for the forecast period of 2024 to 2032. The hair salon service market is dominating in China due to a rapidly growing middle class with increasing disposable income and a rising focus on personal grooming and fashion. As Chinese consumers become more affluent, they are investing more in professional hair services to keep up with global beauty trends and maintain a polished appearance. The expanding urban population and the proliferation of modern salons in cities contribute to the market's growth, offering a range of services that cater to diverse needs and preferences.
 

Hair Salon Service Market Share

The market is moderately fragmented, with prominent players, such as Great Clips, Ulta Beauty Inc., Regis Corporation, Toni & Guy, Fantastic Sams holding a market share of 25-30%. These companies dominate the market due to their extensive technological innovations and strong global distribution networks, within the industry.
 

Hair Salon Service Market Companies

Major players operating in the market include:

• Chatters Canada
• Dessange International
• Dry Bar LLC
• Fantastic Sams
• Great Clips
• Lakme Salon
• MasterCuts
• Paul Mitchell Schools
• Ratner Companies
• Regis Corporation
• Seva Beauty
• Snip-its
• Sports Clips
• The Lounge Hair Salon
• Toni & Guy
• Ulta Beauty Inc.      
   

Hair Salon Service Industry News

• In February 2024, Sport Clips announced the rollout of a new mobile app and online check-in system across its franchise locations. This technological upgrade was designed to improve customer experience by reducing wait times and allowing for more efficient scheduling.
   
• In August 2023, Ulta Beauty announced an expansion of its beauty services, including adding new salon offerings and services. The company aims to enhance its salon experience by incorporating more advanced hair treatments and personalized services to attract a broader customer base.
   
• In September 2023, Fantastic Sams introduced a new franchise model to accelerate its growth and expansion. The updated model includes a streamlined process for new franchisees and enhanced support systems.
   

The hair salon service market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032, for the following segments:

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Market, By Service Type

• Haircut
• Hair coloring
• Hair styling
• Hair & scalp treatment
• Others

Market, By Consumer Group

• Male
• Female

Market, By Salon Type

• Franchise
• Independent

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA