Thermal Spa & Wellness Market – By Treatment Type, By Type of Facility, By Age Group, By Customer Preference, By Consumer Group, Analysis, Share, Growth Forecast, 2025 to 2034

Thermal Spa & Wellness Market Size

The global thermal spa & wellness market size was valued at USD 287 billion in 2024 and is estimated to grow at a CAGR of over 3.9% from 2025 to 2034. As individuals place greater emphasis on health, relaxation, and overall well-being during their travels, wellness tourism is witnessing a swift ascent.
 

This burgeoning trend encompasses trips to thermal spas, wellness resorts, and retreat centers, all of which provide tailored services like hydrotherapy, aromatherapy, and time-honored spa treatments.
 

Thermal Spa & Wellness Market Trends

As the demand for personalized spa experiences rises, thermal spas are stepping up, providing bespoke wellness treatments. These offerings range from individualized hydrotherapy sessions and skincare treatments to wellness programs, all meticulously crafted to cater to unique health and relaxation needs. Leveraging technological advancements, including health-tracking wearable devices and AI-driven wellness plans, spas are broadening their services to resonate with a tech-savvy and wellness-focused clientele.
 

With sustainability emerging as a primary concern for consumers, eco-friendly thermal spas that responsibly harness natural resources are gaining traction. Numerous wellness resorts and thermal spas are adopting sustainable practices, including the use of natural spring waters, the provision of organic products, and the establishment of eco-friendly infrastructures. This movement resonates strongly with environmentally-conscious travellers and wellness aficionados.
 

Operating a thermal spa or wellness resort incurs substantial costs, such as water purification, thermal pool maintenance, staffing, and general facility upkeep. These expenses can dissuade smaller entities from entering the market and complicate efforts to sustain profit margins. Additionally, demand for thermal spa services tends to be seasonal, surging during colder months when individuals seek warmth and relaxation.
 

Thermal Spa & Wellness Market Analysis

Based on treatment type, the market can be segmented into hydrotherapy, aromatherapy, massage therapy, mud baths and wraps, facial and skin treatments, and others. The massage therapy segment accounted for revenue of around USD 91 Billion in the year 2024 and is estimated to grow at a CAGR of around 4.2% from 2025 to 2034.
 

Consumers increasingly turn to thermal spas primarily to combat stress, anxiety, and mental fatigue. Many thermal spas offer massage therapy, known for its muscle-relaxing, circulation-boosting, and mental well-being-promoting properties. With a growing emphasis on mental health, the therapeutic advantages of massage therapy are emerging as a significant attraction for those pursuing wellness.
 

Based on the consumer group, the global thermal spa & wellness market is categorized as men and women. The women segment held around 65% of the total market share in 2024 and is anticipated to grow at a CAGR of 4% during the forecast period.
 

Women are placing a heightened emphasis on both physical and mental well-being, positioning themselves as a key demographic for wellness services. With a focus on stress management, healthy living, and relaxation, there's been a notable surge in demand for thermal spa offerings such as hydrotherapy, massage therapy, and facials. Consequently, the wellness market has witnessed an uptick in women pursuing rejuvenation, relaxation, and self-care at thermal spas and wellness resorts.
 

The U.S. thermal spa & wellness market accounted for revenue of around USD 87 billion in the year 2024 in North America and is estimated to grow at a CAGR of around 4.3% from 2025 to 2034. Self-care and wellness have become essential components of American lifestyles.
 

As individuals prioritize stress management, physical health, and mental well-being, the demand for thermal spa and wellness services has surged. Wellness tourism, particularly visits to thermal spas, is on the rise, with more people seeking relaxation and health-centric retreats. The U.S. market shows a growing preference for luxury spas, offering services like hydrotherapy, massage therapy, and detoxification treatments.
 

North America: North America, particularly the U.S. and Canada, has seen a notable surge in wellness tourism, encompassing visits to thermal spas. The region draws both local and international travelers in pursuit of health-centric experiences. States such as California, Arizona, and Florida boast sought-after wellness destinations, featuring opulent thermal spas, mineral baths, and wellness resorts, solidifying the area's status as a leading market for thermal spa services?.
 

Europe: Germany thermal spa & wellness market, with its esteemed reputation in wellness tourism and a rich thermal bath culture, stands as a pivotal force in the European market. Boasting several prestigious spa towns and thermal resorts, Germany has cemented its status as a premier destination for wellness travelers worldwide. The nation's flourishing wellness tourism sector commands a substantial portion of the European market, bolstering the thermal spa industry in the process.
 

Asia Pacific: China significantly drives the growth of the market in the Asia Pacific region. The country's rich cultural practices, notably traditional Chinese medicine (TCM), have integrated wellness therapies like acupuncture, cupping, and herbal treatments into the core of wellness tourism. Notably, China's wellness tourism is witnessing rapid expansion, fueled by a rising domestic appetite for health-focused vacations.
 

Middle East: Saudi Arabia, under its Vision 2030 initiative, is significantly influencing the Middle East's thermal spa & wellness market. This initiative emphasizes tourism and leisure development, aiming to diversify the economy and draw millions of international tourists. Central to this vision is the emphasis on wellness tourism, particularly thermal spa and wellness services, marking it as a pivotal growth sector.
 

Thermal Spa & Wellness Market Share

The global market showcases a competitive landscape teeming with a mix of players, from multinational giants to regional manufacturers and specialized niche companies. Predominantly fragmented, the market sees major players like Aman Resorts, Chiva-Som International Health Resort, Thermae Bath Spa, Four Seasons Hotels Limited, and Brenners Park-Hotel & Spa.
 

These companies command significant market shares, bolstered by their vast product portfolios and robust brand recognition. The surge of e-commerce has broadened online sales channels, allowing brands to tap into wider audiences and boost customer engagement via digital marketing.
 

Thermal Spa & Wellness Market Companies

Major players operating in the thermal spa & wellness industry are:

• Aman Resorts
• Blue Lagoon
• Brenners Park-Hotel & Spa
• Caribbean Thermal Spa
• Chiva-Som International Health Resort
• Four Seasons Hotels Limited
• Kempinski Hotels
• Lanserhof
• SIX Senses Hotels Resorts Spas
• Spa Resorts International
• Steiner Leisure Limited
• The Ritz-Carlton Hotel Company, L.L.C.
• The Wellness Source
• Thermae Bath Spa
• Voya Organic Beauty
   

Thermal Spa & Wellness Industry News

• In November 2024, Four Seasons Hotel Megève introduced a range of new wellness offerings, including exclusive spa treatments and a pop-up Pilates and yoga studio. These initiatives aim to elevate the luxury experience for guests at the renowned French Alps resort. The hotel's spa treatments incorporate diverse holistic methods focused on rejuvenation and relaxation, harmonizing with the tranquil alpine setting. Furthermore, the pop-up yoga and Pilates studio welcomes guests to relax with sessions led by experts, all framed by the breathtaking mountain scenery.
   
• In September 2024, Aman is set to unveil a lavish spa sanctuary on a secluded private island in the Maldives, nestled in the pristine Vaavu Atoll. Dubbed Aman Maldives, this exclusive retreat boasts a sprawling 2,638-square-meter spa, situated on its own private island and devoted entirely to wellness. With 52 keys, including standalone pavilions featuring private pools, the resort is tailored for guests desiring utmost privacy and unmatched luxury.
   

This thermal spa & wellness market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2021 to 2034, for the following segments:

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Market, By Treatment Type

• Hydrotherapy
• Aromatherapy
• Massage therapy
• Mud baths and wraps
• Facial and skin treatments
• Others (body treatments, etc.)

Market, Type of Facility

• Thermal spas
  • Natural hot springs
  • Thermal pools
  • Thermal bathhouses 
• Wellness resorts & hotels
  • Luxury wellness resorts
  • Boutique wellness hotels
  • Wellness retreats
• Medical wellness centers
  • Hydrotherapy facilities
  • Physiotherapy and rehabilitation centers
  • Detox centers

Market, Age Group

• 19 to 35
• 36 to 50
• Above 50

Market, Customer Preference

• Luxury experience
• Budget-friendly experience

Market, Consumer Group

• Men
• Women

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa