Report Content
Chapter 1 Methodology & Scope
1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
Chapter 2 Executive Summary
2.1 Industry 3600 synopsis, 2018-2032
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.1.1 Factors affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.1.7 Retailers
3.2 Technology & innovation landscape
3.3 Key news & initiatives
3.4 Regulatory landscape
3.5 Impact forces
3.5.1 Growth drivers
3.5.1.1 Rising popularity of smoke-free alternatives to tobacco products
3.5.1.2 Health consciousness
3.5.1.3 Variety of flavors and strengths
3.5.2 Industry pitfalls & challenges
3.5.2.1 Regulatory uncertainty
3.6 Growth potential analysis
3.7 Porter’s analysis
3.8 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Type, 2018-2032 (USD Billion) (Million units)
5.1 Key trends
5.2 Flavored
5.2.1 Mint
5.2.2 Fruit
5.2.3 Herbal
5.2.4 Others (wintergreen, coffee, sweeteners, etc)
5.3 Non-Flavored
Chapter 6 Market Estimates & Forecast, By Nicotine Content, 2018-2032 (USD Billion) (Million units)
6.1 Key trends
6.2 Up to 5 MG
6.3 5MG - 10MG
6.4 Above 10MG
Chapter 7 Market Estimates & Forecast, By Category, 2018-2032 (USD Billion) (Million units)
7.1 Key trends
7.2 Tobacco-Free
7.3 Synthetic nicotine
Chapter 8 Market Estimates & Forecast, By Consumer Group, 2018-2032 (USD Billion) (Million units)
8.1 Key trends
8.2 Men
8.3 Women
Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2018-2032 (USD Billion) (Million units)
9.1 Key trends
9.2 Online
9.2.1 E-Commerce
9.2.2 Company website
9.3 Offline
9.3.1 Specialty vape shops
9.3.2 Other retail stores
Chapter 10 Market Estimates & Forecast, By Region, 2018-2032 (USD Billion) (Million units)
10.1 Key trends
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 UK
10.3.2 Germany
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 South Korea
10.4.5 Indonesia
10.4.6 Malaysia
10.4.7 Rest of Asia Pacific
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.5.3 Rest of Latin America
10.6 MEA
10.6.1 South Africa
10.6.2 Saudi Arabia
10.6.3 UAE
10.6.4 Rest of MEA
Chapter 11 Company Profiles
11.1 22nd Century Group - Moxy
11.2 Black Buffalo Inc. - Black Buffalo
11.3 British American Tobacco (BAT) - Lyft
11.4 GN Tobacco - White Fox
11.5 Japan Tobacco International (JTI) - Nordic Spirit
11.6 Kretek International - Dryft
11.7 NGP Empire - Killa
11.8 Philip Morris International
11.9 R. J. Reynolds - Velo
11.10 Redwood - ZERO
11.11 Rogue - Rogue
11.12 Skoal - VELO
11.13 Swedish Match - On!
11.14 Swedish Match - ZYN
11.15 Turning Point Brands - UPROAR
Nicotine Pouches Market Analysis
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Based on the type, the market is segmented into flavored and non-flavored. In 2023, the flavored segment accounted for revenue of around USD 4.8 Billion in the year 2023 and is expected to reach USD 20.3 billion by 2032. Flavored nicotine pouches are particularly popular among younger demographics who are drawn to novel and trendy flavor options. Fruity and sweet flavors may attract younger consumers who are less interested in the taste of traditional tobacco. Companies are introducing new and unique flavor combinations to capture consumer interest and stay competitive in the market. For instance, the company ZYN's (Swedish Match) Cool Mint flavor was announced in October 2022 and is available in all of ZYN's nicotine pouch strengths, from Mellow to Extra Strong.
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Based on consumer group the nicotine pouches market is segmented into men and women. In 2023, the men segment emerged as the dominant, commanding a market share of around 67% and expected to reach 68% by 2032. Men concerned about the health risks associated with smoking may turn to nicotine pouches as a smoke-free alternative. Nicotine pouches can be easily carried and used on the go without the need for smoking paraphernalia, which in turn anticipates market expansion.
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The North America region currently holds the largest market share of 37% and expected to reach 39% by 2032. Nicotine pouches are often marketed as a safer alternative to traditional tobacco products like cigarettes because they do not involve combustion or the inhalation of smoke, which is a significant source of harm in tobacco use. The availability of flavors such as fruit, mint, and herbal attract younger consumers who are interested in the taste of traditional tobacco products and more drawn to novel and trendy options, which is driving business landscape.
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