Nail Salon Market - By Service Type (Manicure, Pedicure, Nail art & design, Nail extensions and Others), By Customer Preference (Luxury experience, Budget-friendly experience), By Age Group, By End User (Men, Women) & Forecast, 2024 – 2032

Nail Salon Market Size

Nail Salon Market was valued at USD 8.4 billion in 2023 and is anticipated to register a CAGR of 5% between 2024 & 2032. The market is rapidly evolving, driven by confluence of several factors such as rising demand for increasing emphasis on grooming and self-care, rising awareness of nail care and hygiene, Gen Z embracing nail art and increasing disposable income coupled with busy lifestyle.  
 

The focus on wellness and self-care is a major driver of growth in the nail salon industry. Many salons are expanding their offerings to include spa-like services like hand and foot massages, paraffin treatments, and aromatherapy. Nail salons cater to this trend, particularly for busy professionals and those seeking to improve their mental well-being through self-care practices. By offering a holistic experience that addresses both physical appearance and mental well-being, nail salons are capitalizing on the growing self-care movement.
 

Also, the nail salon industry is experiencing significant growth due to a heightened awareness of nail health and hygiene among consumers.  People are becoming increasingly knowledgeable about nail health issues like fungal infections and brittleness. This trend is driving demand for professional nail care solutions that address both aesthetics and nail health. Therefore, nail salons are offering specialized treatments such as strengthening base coats and therapeutic manicures, which attracts customers who look for maintaining healthy nails with aesthetic visuals.
 

Additionally, a major driver of growth in the nail salon market is the trend-conscious younger demographic (19–40-year-olds). With access to social media platforms such as Instagram and YouTube which showcase eye-catching nail art designs, further fueling trends and embrace the desire of self-expression. Nail art offers a unique way to showcase their personality through a vast range of colors and patterns. The shifting of gender norms with young men increasingly embracing nail art and salon services, further expanding the target market for industry growth.
 

One major challenge is the availability of numerous cosmetic brands. While offering a vast array of choices, this variety can overwhelm consumers leading to decision fatigue and confusion. This can also cause a lack of trust, as consumers struggle to differentiate between genuine and potentially ineffective products.  According to a 2022 report by the American Marketing Association, 72% of consumers say they only trust brands that are transparent about their ingredients and production processes. Nail salons can feel this impact, as some clients might choose at-home options due to feeling overwhelmed by product choices. Brands and salon owners can tackle this situation by understanding the customer needs and streamlining the products accordingly, by being transparent about the product ingredients and benefits, offering consultations and specialized recommendations for the customers.
 

Nail Salon Market Trends

One prominent trend is the growth of non-toxic and vegan products in the nail care industry. Consumers are increasingly concerned about the health risks associated with harsh chemicals in traditional nail polishes. Salons are responding by offering polishes free of formaldehyde, toluene, and DBP, often labeled as "3-Free" or "7-Free" polishes. Additionally, vegan options free of animal-derived ingredients cater to ethically conscious consumers. Formaldehyde is a known carcinogen, while toluene can affect the nervous system and irritate the eyes. DBP is suspected of disrupting hormones and may impact reproductive health. Thereby, consumers are more informed and actively seek out polishes with safer alternatives. Brands are highlighting natural ingredients like plant-based extracts and mica powders in their formulations.

Additionally, environmentally conscious salons are implementing practices to reduce their eco-footprint. This includes using LED lighting, which is energy-efficient and lasts longer than traditional bulbs. For example, salons are exploring biodegradable alternatives for items like cotton swabs and nail files. Also, some salons are installing solar panels to generate clean energy and reduce reliance on the grid. This reduces their carbon footprint and promotes environmental responsibility. For instance, Zoya, who offers vegan, cruelty-free polishes, and Sundays, a company known for its non-toxic nail polishes and commitment to sustainability, therefore propelling the market.
 

Nail Salon Market Analysis

Based on service type, the market is segmented into manicure, pedicure, nail art & design, nail extensions and others. The manicure segment dominated the market in 2023, generating a revenue exceeding USD 2.9 billion, and is expected to reach USD 4.6 billion by 2032. This dominance can be attributed to affordability, convenience, and self-care. Compared to other services, manicures are affordable and require less time, making them a perfect pick-me-up that can be easily integrated into busy schedules. Additionally, the association with relaxation and pampering fuels their popularity, turning them into a frequent indulgence for many.
 

Based on end user, the market is classified into men and women. Women dominated the nail salon market in 2023, generating a revenue exceeding USD 2.3 billion, and is expected to reach USD 3.5 billion by 2032. The increasing empowerment of women and changing societal norms have seen trend towards self-expression through personal grooming, particularly in nail art and manicures. This shift is coupled with rising disposable incomes among women, enabling greater spending on discretionary services like visits to nail salons. Consequently, the women's segment within the nail care industry is poised for significant growth, driven by a desire for creativity and individuality in nail designs which has further propelled the market.
 

Asia Pacific emerged as the dominant region, generating a substantial revenue of USD 3.5 billion, and is expected to reach USD 5.7 billion by 2032. Asia Pacific has a dominating position in the nail salon market with a confluence of factors such as increasing population, rise in disposable incomes, accompanied by a rising number of women in the workforce. These factors have significant demand for nail care services, positioning the region as a pivotal hub for market growth. Moreover, nail care is increasingly viewed as a means of self-expression, further bolstering market expansion.
 

North America: In terms of country, U.S. dominated the North America market with revenue of around USD 1.3 billion in 2023 and expected to reach around USD 2 billion by 2032. The U.S. market has shown innovation in nail care products and services, by advancements in long-lasting polishes, gel technologies, and nail extensions. Established American brands including OPI, Sally Hansen, and CND (Shellac) have strong global recognition and contribute to the market's robust presence. Salons like Olive & June and ManiKind Nails cater to modern lifestyles with convenient express services and subscription models. Additionally, manufacturers like Orly and Dazzle Dry continually introduce new polishes and solutions, reinforcing the U.S. market's dynamic approach to nail care.
 

Europe: In terms of country, U.K. led the Europe market with revenue of around USD 400 million in 2023 and is expected to reach around USD 500 million by 2032 and is growing at a CAGR of 3.3%. The U.K. market distinguishes itself through its keen trend awareness, often adopts new nail art styles and techniques. Moreover, there is a growing focus on sustainability among U.K. salons, with an increasing number adopting eco-friendly practices and offering vegan nail care options to cater to environmentally conscious consumers. Salon chains such as "Nails Inc." and "Millie's caters to various customer preferences and price points.
 

Asia Pacific: In terms of country, China led the Asia Pacific nail salon industry with revenue of around USD 800 million in 2023 and is expected to reach around USD 1.4 billion by 2032. Factors contributing to China's dominant role include its expansive and growing population, which provides a substantial customer base for nail care services, and the increasing disposable incomes driven by economic growth. Urbanization trends and a rising female workforce further amplify demand for accessible and quality beauty services like manicures. Leading brands such as Jame's Salon and MONÉ Nail Spa adopt on this demand by offering luxurious and pampering nail services across China. Additionally, online platforms like Meituan and Dianping facilitate salon discovery and bookings, contributing to the market’s expansion.
 

Nail Salon Market Share

The global nail salon industry is fragmented, with prominent players, such as OPI Products, Inc., CND (Creative Nail Design), Essie, Bio Sculpture Gel, Sally Beauty Holdings, Inc. holding a market share of 10-15%. To meet the growing consumer demand, brands are offering consultations, specialized nail care packages, leveraging social media to increase customer engagement to solidify their position in the market.
 

Nail Salon Market Companies

Major players operating in the nail salon industry include:

• Alluring Nails & Tanning
• Bio Sculpture Gel
• CND Shellac
• Creative Nail Design (CND)
• Essie
• Estée Lauder Companies Inc.
• Jin Soon Choi
• LOTUS NAILBAR & SPA
• Milano Nail Spa the Height
• Nail Alliance
• Nailaholics
• OPI Products, Inc.
• Regis Corporation
• Sally Beauty Holdings, Inc.
• Soho Beauty & Nail Boutique
• Ulta Beauty
   

Nail Salon Industry News 

• In November 2023, Ulta Beauty announced the expansion of its in-store salon services to include a new line of eco-friendly and vegan nail care products. This initiative was part of their commitment to sustainability and catering to environmentally conscious consumers. The new product line included plant-based nail polishes, biodegradable nail files, and organic nail treatments, all of which were made available for use in their salon services and for retail purchase.
   
• In September 2023, OPI, launched its fall 2023 collection called "The Sound of Vibrance." This collection featured 12 new shades inspired by the vibrant colors and sounds of music. The launch included a partnership with several popular music streaming platforms to create themed playlists that matched each nail color, aiming to enhance the nail care experience and attract younger consumers.
   
• In January 2023, Sally Beauty announced a strategic partnership with several leading nail care brands, including CND and Essie, to expand its professional nail care offerings. The company also revealed plans to roll out dedicated nail care sections in select stores, featuring trend-driven colors and innovative nail treatments. This move was aimed at capitalizing on the growing interest in at-home nail care that emerged during the pandemic and continued into 2023.
   
• In June 2022, Essie, launched a limited-edition collection of their most iconic shades. The company also announced a commitment to sustainability, pledging to make all their nail polish bottles from 50% recycled glass by 2024. This was a broader initiative to appeal to environmentally conscious consumers and reduce the brand's carbon footprint.
   

The nail salon market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments:

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Market, By Service Type

• Manicure
• Pedicure
• Nail art & design
• Nail extensions
• Others

Market, By Customer Preference

• Luxury experience
• Budget-friendly experience

Market, By Age Group

• Below 18
• 19 to 35
• 36 to 50
• Above 50

Market, By End User

• Men
• Women

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Indonesia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA