Salon Service Market Size - By Service Type (Hair care, Nail care, Skin care), By Consumer Group (Male, Female), By Salon Type (Franchise outlet, Independent), Regional Outlook & Forecast, 2024 – 2032

Salon Service Market Size

Salon Service Market was valued at USD 116 billion in 2023 and is anticipated to register at over 5.5% CAGR between 2024 and 2032, on account of the desire to stay current with fashion and beauty standards. Evolving beauty and grooming trends influence consumer preferences for salon services.
 

Increasing awareness of wellness and self-care contributes to the demand for services such as spa treatments, massages, and holistic beauty services offered by salons. The increasing urbanization and fast-paced lifestyles often lead consumers to rely on salon services for quick and convenient grooming and beauty solutions. As disposable income levels rise, consumers are more likely to spend on discretionary services like salon treatments, contributing to the business growth.
 

The introduction of specialized and trendy services, such as balayage hair coloring, lash extensions, and unique nail art, can drive demand as consumers seek new personalized experiences. Special occasions, events, and celebrations drive demand for salon services as individuals seek professional grooming and styling for weddings, parties, and other social gatherings.  The increasing trend of men's grooming and a growing acceptance of grooming services among men also contribute to the expansion of the salon service market.
 

The salon industry is highly competitive, with numerous small and large establishments. Differentiating one's salon from competitors can be challenging. Staying compliant with local and industry regulations, including licensing requirements, health and safety standards, and labor laws, can be complex and may pose challenges for salon owners.
 

Salon Service Market Trends

The salon service industry is embracing both technology and sustainability to enhance the customer experience and navigate a changing industry landscape. AI tools analyze client data and preferences to suggest ideal hairstyles, colors, services, and products. AR/VR technology allows clients to virtually experiment with different looks before committing, boosting confidence and satisfaction. Interactive mirrors analyze skin and hair, provide product recommendations, and offer tutorials, such, are some examples of technological trends in the salon services market. The use of digital platforms for online booking and scheduling appointments, making it convenient for clients to secure salon services.
 

An increased focus on sustainable and eco-friendly products, with salons adopting green practices and offering organic and environmentally friendly beauty products. Salons expanding their services to include wellness offerings such as spa treatments, massages, and mindfulness sessions to cater to holistic well-being. Incorporating mindfulness and relaxation techniques within salon services to provide a more holistic and stress-relieving experience.
 

Salon Service Market Analysis

The hair care salon segment exceeded USD 72 billion in 2023. Hair care services often follow fashion trends. Changes in hairstyles, colors, and treatments driven by fashion and celebrities can significantly impact the demand for hair care services. Many individuals use their hairstyles as a form of self-expression. Changes in personal style or a desire for a new look can drive the demand for hair care services. Events such as weddings, parties, and celebrations often lead to increased demand for hairstyling and hair treatment services. Nail art and design trends play a crucial role in driving demand for nail care services.
 

Innovative and trendy nail designs often attract customers seeking unique and personalized experiences. Growing awareness of skincare for health and wellness purposes contributes to the demand for facial treatments, massages, and other skin care services. As the population ages, there is a rising demand for anti-aging and rejuvenating skin care services, including facials, peels, and other treatments.
 

Based on consumer group, the female consumer group held approximately 72% share of salon service market in 2023. Women often face societal pressures related to beauty standards. Changes in fashion trends, makeup styles, and hairstyles can drive women to seek salon services to stay current and conform to societal expectations. Women often view salon services as a means of self-expression. Haircuts, hair color, nail art, and skincare treatments allow them to showcase their personality and style. Events like weddings, proms, parties, and other special occasions prompt women to visit salons for various services, including hair styling, makeup, and nail care.
 

Changing grooming trends, including beard styles and haircuts, influence the demand for salon services among men. The popularity of well-groomed looks may drive men to seek professional grooming services. Many men prioritize a polished and professional appearance, especially in the workplace. This can lead to an increased demand for services such as haircuts, beard trims, and facial treatments.
 

North America dominated around 25% share of the salon service market in 2023. North America's diverse population, with various ethnicities and cultures, drives demand for a wide range of salon services tailored to different hair types, textures, and beauty preferences. A relatively high level of disposable income in North America allows consumers to allocate spending on discretionary services, including salon treatments and beauty services. A growing emphasis on personal well-being and self-care contributes to the demand for salon services, including spa treatments, massages, and other wellness-related offerings. Busy lifestyles in North America lead consumers to value time-efficient services, contributing to the demand for express services and convenient scheduling options offered by salons.
 

Salon Service Market Share

Salon Service business seem to be highly fragmented in nature due to presence of numerous local and global players across the globe. In 2023, the above list of dominant market players collectively held around substantial 15%-20% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.
 

Salon Service Market Companies

Major players operating in the salon service industry include:

• Aveda Corporation
• Estee Lauder Companies Inc.
• L'Oreal Group
• Ratner Companies
• Regis Corporation
• Revlon, Inc.
• Sally Beauty Holdings, Inc.
• Schwarzkopf Professional
• Sebastian Professional
• Toni & Guy
• Ulta Beauty, Inc.
• Wella Professionals
• John Paul Mitchell Systems
• Kao Corporation
• Moroccanoil
   

Salon Service Industry News

• In February 2023, Perfect Corp., a well-known augmented reality firm in the beauty tech space, will work with L'Oreal USA to create a virtual try-on experience for L'Oreal hair care products. With a tablet or smartphone, users can experiment with a wide range of hair colors and styles.
   
• In June 2022, Regis Corporation and Zenoti forged a collaboration. For all Regis brands, Zenoti will be the only salon technology platform available. Zenoti helps Regis deliver a fresh digital experience to its three million salon patrons each month thanks to this cooperation.
   
• A SaaS technology firm located in Helsinki called Book Salon announced in May 2022 that it would be investing US$ 3.28 million to develop an improved payment processing and appointment booking platform for European beauty and wellness salons. With its cutting-edge payment processing and appointment booking technology, Book Salon aims to transform the European salon sector, and this investment is a big step in the right direction.
   
• In May 2022, HatchBeauty, a health and beauty business, acquired Trendalytics, a consumer analytics platform. Trendalytics gathers and analyzes millions of searches made on various social media platforms to help brands with their offerings of goods and services.
   

This salon service market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments:

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Market, By Service Type

• Hair care
• Nail care
• Skin care

Market, By Consumer Group

• Male
• Female

Market, By Salon Type

• Franchise outlet
• Independent

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA