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Consumers are increasingly using advanced muscle-strengthening devices as they look for smarter ways to improve their fitness. These devices, now equipped with better technology, are more efficient, functional, and appealing. Products like Electrical Muscle Stimulation (EMS) units and smart resistance training systems provide personalized workouts and real-time feedback, helping users meet their fitness goals. These improvements make the devices easier to use and more effective, attracting both casual users and fitness professionals.
For example, EMS technology now allows users to adjust settings like intensity, frequency, and duration to target specific muscles. This helps users get better results faster, making it popular for improving performance, recovering from injuries, or toning muscles. Vibration machines have also improved with features like adjustable frequencies and pre-set workout programs, making them more effective for muscle activation and fat loss.
Many of these devices now connect to smartphone apps and fitness trackers, giving users detailed information about their workouts, recovery, and health. This helps users track their progress and adjust their routines for better results. Features like Bluetooth, wireless connectivity, and AI-based suggestions make these devices easier to use and fit into daily life.
These advancements also focus on safety and comfort. Modern EMS units include safety features like automatic shut-off and adjustable pulse settings to prevent misuse. Wearable devices are becoming smaller and easier to carry, allowing users to use them without disrupting their daily activities.
The electrical muscle stimulation segment generated USD 750 million in 2024 and is expected to reach USD 1.22 billion by 2034 due to its effectiveness, versatility, and time-saving benefits.
The global muscle strengthening devices industry was valued at USD 2.14 billion in 2024 and is projected to grow at a 4.8% CAGR from 2025 to 2034, driven by increasing health and fitness awareness.
Key players in the market include Bowflex, Cybex, Dick's Sporting Goods, Hibbett Sports, Life Fitness, Marcy, Matrix Fitness, NordicTrack, Peloton, Precor, ProForm, and Sole Fitness.
The U.S. muscle strengthening devices market held a 57.5% share of the North American market in 2024 and is expected to grow at a 5.4% CAGR during the forecast period, driven by a strong fitness culture and increased focus on health and wellness.