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Nautilus Inc., Hibbett Sports, Dick's Sporting Goods, Bowflex, and Life Fitness together hold 12% of the global muscle strengthening devices industry. These companies are well-known for their strong brands, wide range of products, and large market reach. They offer various devices, including strength training machines and advanced wearable technologies, for both home users and fitness professionals. Their use of retail stores and online platforms helps them reach customers worldwide. Their focus on customer satisfaction, use of technology, and effective marketing has helped them stay ahead in the market and build strong customer loyalty.
Major players operating in the muscle-strengthening devices industry are:
The electrical muscle stimulation segment generated USD 750 million in 2024 and is expected to reach USD 1.22 billion by 2034 due to its effectiveness, versatility, and time-saving benefits.
The global muscle strengthening devices industry was valued at USD 2.14 billion in 2024 and is projected to grow at a 4.8% CAGR from 2025 to 2034, driven by increasing health and fitness awareness.
Key players in the market include Bowflex, Cybex, Dick's Sporting Goods, Hibbett Sports, Life Fitness, Marcy, Matrix Fitness, NordicTrack, Peloton, Precor, ProForm, and Sole Fitness.
The U.S. muscle strengthening devices market held a 57.5% share of the North American market in 2024 and is expected to grow at a 5.4% CAGR during the forecast period, driven by a strong fitness culture and increased focus on health and wellness.