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Muscle Strengthening Devices Market Size
The global muscle strengthening devices market size was valued at USD 2.14 billion in 2024 and is estimated to grow at a CAGR of 4.8% from 2025-2034. Health and fitness awareness is driving the growth of the market.
As people become more aware of the importance of staying healthy, they are looking for ways to build strength, improve muscles, and stay fit. This has led to more use of devices like Electrical Muscle Stimulation (EMS) units, vibration machines, and resistance bands. Fitness lovers and athletes use these devices to perform better or recover faster. The move to home fitness, which grew during the COVID-19 pandemic, has also increased this trend as people want simple and effective ways to exercise at home.
People also use muscle-strengthening devices to prevent or manage health issues like muscle loss, obesity, and heart problems. This is especially useful for older adults and those recovering from surgery or injuries, as these devices help them keep or rebuild muscle strength. Technology is also playing a significant role in this market. Smart devices and wearables make these tools more effective by offering customized training. The growing focus on body appearance and wellness is also increasing demand, as people look for devices that help with muscle toning, fat loss, and shaping their bodies.
Why is the electrical muscle stimulation segment leading the market?
The electrical muscle stimulation segment generated USD 750 million in 2024 and is expected to reach USD 1.22 billion by 2034 due to its effectiveness, versatility, and time-saving benefits.
How big is the muscle strengthening devices market?
The global muscle strengthening devices industry was valued at USD 2.14 billion in 2024 and is projected to grow at a 4.8% CAGR from 2025 to 2034, driven by increasing health and fitness awareness.
Who are some of the prominent players in the muscle strengthening devices industry?
Key players in the market include Bowflex, Cybex, Dick's Sporting Goods, Hibbett Sports, Life Fitness, Marcy, Matrix Fitness, NordicTrack, Peloton, Precor, ProForm, and Sole Fitness.
How much is the U.S. muscle strengthening devices industry worth?
The U.S. muscle strengthening devices market held a 57.5% share of the North American market in 2024 and is expected to grow at a 5.4% CAGR during the forecast period, driven by a strong fitness culture and increased focus on health and wellness.