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As consumers become more aware of the impact of hair care on overall health, there is a growing emphasis on products that minimize hair damage. Hair drying towels designed to reduce frizz, breakage, and heat damage are gaining popularity. There is a strong trend towards using eco-friendly and sustainable materials in hair drying towels. Products made from organic cotton, recycled fibers, and bamboo are increasingly popular among environmentally conscious consumers. The trend towards creating a home spa experience is driving demand for high-quality hair drying towels that enhance personal care routines. Towels that complement other spa-like products are gaining traction.
Aquis, BambooMN, Betsy Johnson, DevaCurl, Ettitude, Glamour Care, Hair RePear, JML, Kitsch, L
North America hair drying towel market is expected to reach USD 218.4 million by 2032, fueled by consumers are increasingly aware of the impact of traditional drying methods on hair health.
The cotton segment in the market is expected to reach USD 397.8 million by 2032 due to their comfort, breathability, affordability, and wide availability.
Global hair drying towel industry was valued at USD 474.6 million in 2023 and is anticipated to register 6.2% CAGR between 2024 and 2032, driven by growing awareness about hair health.