Plus size Clothing Market - By Type, By Material, Natural Fabrics, By Price Range, By Consumer, By Age Group, By Distribution Channel, Forecast 2024 - 2032

Plus size Clothing Market Size

The global plus size clothing market size was valued at USD 114.1 billion in 2023 and is estimated to grow at a CAGR of 5.1% from 2024 to 2032. The cultural shift towards body positivity and inclusivity has gained significant traction. Movements advocating for the acceptance of all body types are fostering increased awareness and appreciation for diverse sizes.
 

According to the Centres for Disease Control and Prevention (CDC), the average American woman wears a size 16-18, underscoring the importance of inclusive sizing. Advertising campaigns, television, and social media are increasingly featuring plus-size models and celebrities, challenging traditional beauty standards and encouraging consumers to embrace their bodies.
 

As awareness of body diversity grows, consumers are actively seeking stylish and trendy clothing options that fit well and reflect their personal style, rather than settling for limited offerings. Platforms like Instagram and TikTok have amplified voices that advocate for plus-size fashion, showcasing real people in fashionable outfits and creating communities around body positivity. Retailers have recognized the market potential and are expanding their product lines to include plus-size options.
 

The U.S. apparel market, as reported by the U.S. Census Bureau, shows a growing demand for plus-size clothing, with many brands that previously ignored this segment now offering inclusive sizing to attract a broader customer base.
 

Although some fast fashion brands have introduced plus-size lines, the quality and design frequently fall short of their straight-size counterparts, resulting in consumer dissatisfaction. Additionally, certain brands struggle with the challenge of marketing to a broader audience while still resonating with plus-size consumers. Misguided marketing strategies can inadvertently alienate potential customers. Brands that feature plus-size models sporadically or in a tokenistic manner risk backlash, as it may lead consumers to feel excluded or patronized. Furthermore, the swift expansion of fast fashion into the plus-size realm could result in oversupply and a detrimental race to the bottom concerning price and quality, ultimately tarnishing brand reputation.
 

Plus size Clothing Market Trends

Globalization has enabled brands to reach consumers in various regions through online platforms and international retail chains. This increased accessibility has expanded the market for plus-size clothing, allowing consumers to find and purchase products that may not be available locally. According to the U.S. Census Bureau, e-commerce sales in the United States reached $870.8 billion in 2021, highlighting the significant role of online shopping in market expansion. Additionally, globalization facilitates the exchange of fashion trends and ideas across cultures, leading to a richer variety of plus-size styles that cater to diverse tastes and preferences.
 

Plus size Clothing Market Analysis

Based on type the market is segmented into casual, sportswear, formal, inner wear, others (ethnic, nightwear, etc.). The casual segment holds the maximum share in the market and dominates the market with a revenue of around 38 billion in 2023 and is anticipated to grow with a CAGR of 5.9% in the coming years.
 

Body positivity campaigns have significantly influenced consumer perceptions of diverse body shapes and sizes. Promoting acceptance and representation, this movement has driven a substantial increase in demand for fashionable plus-size casual wear. According to the Centers for Disease Control and Prevention (CDC), approximately 42.4% of U.S. adults were classified as obese in 2017-2018, highlighting the growing market for plus-size apparel. As consumers prioritize comfort without sacrificing style, they increasingly seek plus-size options that meet these criteria.
 

The rise of e-commerce platforms has further facilitated access to plus-size casual wear. Online retailers often provide a more extensive selection of styles and sizes compared to traditional brick-and-mortar stores. In response, many traditional retailers are expanding their casual wear lines to include plus sizes, recognizing both the consumer demand and the profitability of this market segment.
 

Based on the material of the plus size clothing market is divided into synthetic fabrics and natural fabrics. The synthetic fabrics segment holds the maximum share in the market with around 64.3% of the total market share and is anticipated to grow at a CAGR of 5.5% in the forecast timeframe.
 

Synthetic fabrics, including polyester, nylon, and spandex, are renowned for their durability, flexibility, and resistance to wrinkles. These characteristics make them particularly suitable for plus-size clothing, which necessitates materials that maintain both shape and comfort. The fashion industry is continually evolving, with synthetic fabrics enabling the creation of contemporary designs that appeal to plus-size consumers. Brands are increasingly utilizing these materials to produce fashionable clothing that meets current style demands.
 

According to the U.S. Environmental Protection Agency (EPA), advancements in fabric technology have significantly improved the fit and comfort of plus-size garments, as synthetic materials can be engineered to stretch and conform to various body shapes. Although synthetic fabrics have historically faced criticism for their environmental impact, innovations in sustainable synthetic materials, such as recycled polyester, are gaining momentum. The EPA reports that the adoption of these materials can attract environmentally conscious consumers, aligning with the growing trend towards sustainability in the fashion industry.
 

North America: North America held a plus size clothing market of around 38.8% in 2023 and is expected to grow at a CAGR of 4.5% during the forecasted timeframe. The body positivity movement in North America has gained substantial traction, promoting the acceptance of diverse body types. This cultural shift has resulted in increased demand for stylish and comfortable plus-size clothing. Influencers and celebrities on social media are advocating for plus-size fashion, significantly impacting consumer behavior and preferences. According to the U.S. Census Bureau, the plus-size apparel market is projected to grow, driven by a demographic that includes older adults prioritizing comfort and style. These consumers often prefer plus-size options made from synthetic fabrics, which provide ease of movement. North American consumers lead diverse lifestyles, encompassing fitness, casual wear, and work-from-home attire, making synthetic fabrics an ideal choice for various clothing types.
 

Asia Pacific: The Asia Pacific plus size clothing market accounted for a CAGR of around 6.5% in the forecasted timeframe. In Asia, rapid urbanization in countries such as China and India has led to changing lifestyles and increased disposable income, resulting in higher demand for fashionable plus-size options. Data from the National Bureau of Statistics of China indicates a growing youthful population influenced by global fashion trends, seeking stylish plus-size clothing that reflects contemporary tastes. There is a gradual shift in attitudes toward body image in many parts of Asia, with younger consumers becoming more accepting of diverse body types and demanding fashionable plus-size options.
 

Plus size Clothing Market Share

The plus size clothing market is moderately fragmented, with several regional companies operating on a global scale. Together these companies hold a market share of 8%-10% of the total market. These companies are investing heavily in research and development to create innovative products, such as plus size clothing made from natural fabric. They are also focusing on expanding their distribution networks, both online and offline, to reach a wider customer base.
 

Plus size Clothing Market Companies

Major players operating in the plus size clothing industry are:

• adidas America, Inc.
• Aditya Birla Fashion & Retail Limited
• Arula
• Ashley Stewart
• ASOS
• Billoomi Fashion Pvt. Ltd.
• City Chic
• FullBeauty Brands Operations, LLC.
• Hennes & Mauritz AB
• Lane Bryant
• MANGO 
• Nike, Inc.
• PUMA North America, Inc.
• Ralph Lauren Media LLC
• Under Armour, Inc. 
   

Plus size Clothing Market Industry News

• The Barcelona-based fashion company is looking to grow its Mango Home business with product diversification as part of its goal to reach 4 billion euros in total sales by 2026. In March, Mango announced a three-year strategic plan with the goal of achieving more than 4 billion euros in total sales, or about $4.3 million at current exchange rates, by 2026.
   

The plus size clothing market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD billion), (Million Units) from 2021 to 2032, for the following segments:

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Market, By Type

• Casual
• Sportswear
• Formal
• Inner Wear
• Others (ethnic, nightwear, etc.)

Market, By Material

• Synthetic fabrics
  • Polyester
  • Nylon
• Natural fabrics
  • Cotton
  • Wool
  • Others (Hemp, Bamboo, etc.)

Market, By Consumer

• Men
• Women
• Children

Market, By Age Group

• Below 15
• 16 to 45 Age
• 45 and Above

Market, By Price Range

• Economy
• Medium
• Premium

Market, By Distribution Channel

• Online
  • Ecommerce
  • Company website 
• Offline  
  • Specialty stores
  • Mega retails stores
  • Other retail stores

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Malaysia
  • Indonesia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa