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The market seem to be consolidated in nature due to presence of local and global players across the globe. In 2023, the market players such Aquis, Turbie Twist, Kitsch, Hair Repear, DevaCurl, L’Oréal, The Towel House, JML collectively held around 5%-10% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.
Major players operating in the hair drying towel industry are:
Aquis, BambooMN, Betsy Johnson, DevaCurl, Ettitude, Glamour Care, Hair RePear, JML, Kitsch, L
North America hair drying towel market is expected to reach USD 218.4 million by 2032, fueled by consumers are increasingly aware of the impact of traditional drying methods on hair health.
The cotton segment in the market is expected to reach USD 397.8 million by 2032 due to their comfort, breathability, affordability, and wide availability.
Global hair drying towel industry was valued at USD 474.6 million in 2023 and is anticipated to register 6.2% CAGR between 2024 and 2032, driven by growing awareness about hair health.