Frozen Pizza Market Analysis

Frozen Pizza Market Analysis

The frozen pizza market from personal size segment held over USD 9.6 billion revenues in 2022, attributed to the popularity of single-serve or personal size frozen pizzas among consumers or small households. Busier lifestyles, smaller households, and the desire for portioned meals are a few factors driving this segment growth. The medium size pizza segment is witnessing demand in social occasions and due to the need for varieties in toppings. In the large size segment, this pizza size provides cost-effectiveness and large portions satisfy bigger households.
 

The thin crust segment accounted for 35% of the frozen pizza market share in 2022, owing to the crispy texture and flavor of the toppings provided. Its lightness and shorter cooking time are factors that are boosting its demand as a quick & easy meal solution. Gluten-free crust type is also gaining popularity among consumers who suffer from gluten intolerance. They are also consumed by people following gluten-free diets and people suffering from celiac disease.
 

The frozen pizza market from pepperoni pizza segment is anticipated to expand at 5.68% CAGR through 2032. The toppings segment is widely popular owing to its combination of savory & slightly spicy flavors. Owing to its familiarity as a staple offering in frozen pizzas, the segment holds high demand. BBQ chicken pizzas are a better substitute for traditional pizza toppings, appealing to consumers who seek a unique taste experience. The growing trend of vegetarianism or consumers opting to reduce their meat consumption is driving the margherita pizza segment. Vegetarian & vegan pizzas provide various vegetable toppings such as mushrooms, onions, bell peppers, olives, tomatoes, and plant-based protein substitutes such as vegan cheese or tofu.
 

The supermarkets & hypermarkets segment held a dominant frozen pizza market share in 2022, due to the fact that they provide a one-stop shopping experience to consumers, enabling them to select frozen pizzas of their choice from a wide variety. This also includes the type and brand of the frozen pizza, which are placed in dedicated sections with visible displays. These visible displays offer consumers convenience, accessibility, visibility, and product differentiation, thereby propelling the distribution channel segment growth.
 

The U.S. frozen pizza market was reached USD 7.44 billion revenue in 2022. Consumers in North America often seek convenient meal options owing to their busy lifestyles and their inability to prepare a meal from scratch. This factor has increased the demand for frozen pizzas as they are heat-and-eat or ready-to-eat meals. The other factor boosting market growth in this region is changing dietary preferences such as dairy-free, gluten-free, and vegetarian diets. Manufacturers in this region are catering to these changing diet patterns by offering varied products, thus boosting market size.