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In the frozen pizza industry, consumers are increasingly looking for healthier options, leading to the incorporation of organic ingredients, whole grains, and reduced sodium & fat content. Manufacturers are also offering vegetarian, gluten-free, and vegan varieties to cater to individual preferences. The rising trend of vegan & plant-based diets has further extended the market. The use of non-dairy cheese, plant-based meat alternatives, and vegetable-based toppings in plant-based frozen pizzas has gained popularity among vegetarians, vegans, and consumers trying to reduce their meat consumption.