Feed Pigments Market - by Type (Carotenoids, Curcumin, Spirulina), By Source (Synthetic, Natural), By Livestock (Swine, Poultry, Ruminants, Aquatic Animals), By Application & Forecast, 2024-2032

Feed Pigments Market Size

Feed Pigments Market was valued at around USD 1.39 billion in 2023 and is estimated to register a CAGR of over 6.3% between 2024 and 2032. Consumers often associate the color of animal products with freshness, quality, and nutritional value. Pigments are used to enhance the natural color of meat, poultry, eggs, and fish, making them more appealing to consumers.
 

Certain pigments, such as carotenoids, have antioxidant properties that contribute to the health and well-being of animals. They can support immune function, skin health, and overall vitality. The aforementioned factors are therefore expected to accelerate market expansion in the upcoming years.
 

Additionally, Innovations in the feed pigments industry are increasingly focused on developing microencapsulated pigments, which offer enhanced stability and controlled release in animal diets. This technology ensures optimal absorption and utilization of pigments by livestock and aquaculture species, promoting better coloration and health benefits. Furthermore, advancements in natural sources of pigments, such as algae and plant extract rich in carotenoids and anthocyanins, are gaining traction for their sustainability and health-promoting properties. These novel approaches not only cater to consumer preferences for natural and additive-free products but also contribute to the overall efficiency and eco-friendliness of feed pigment applications in modern agriculture. Pigments like carotenoids play a role in enhancing animal performance. For example, in poultry farming, carotenoid-rich diets can lead to improved egg yolk color and stronger eggshells.
 

The use of certain synthetic pigments in animal feed can be subject to strict regulations and guidelines set by government authorities. Incorporating pigments into animal feed formulations can be challenging, as the stability and bioavailability of the pigments need to be carefully managed to ensure consistent results. Fluctuations in commodity prices, such as those of raw materials used to produce natural pigments. Thus, the risks associated with Feed pigments may drive down the acceptance rate, further hampering the business growth.
 

Feed Pigments Market Trends

Consumers are increasingly seeking natural and organic products, including animal-derived foods. This trend is driving the demand for naturally derived feed pigments, as they align with clean label and sustainable practices. Consumers are demanding transparency in food production. This trend is influencing the use of feed pigments with clear and simple labeling, highlighting the source and benefits of pigments used in animal diets. The focus on animal health and welfare is driving the adoption of feed pigments with potential health benefits. Thus, the growing prevalence is expected to expedite the market growth.
 

Feed Pigments Market Analysis

Based on type, the market is segmented as carotenoids, curcumin, spirulina, others. Carotenoids held a majority market value of USD 400 million in 2023. Carotenoids, such as beta-carotene and astaxanthin, are well-known for their role in enhancing the color of animal products, including egg yolks, poultry skin, and fish flesh. Moreover, an increasing usage will further accelerate the segmental growth.
 

Based on source, the market is segmented as natural and synthetic. Folding board box held a dominant market share of around 60% in 2023 and is expected to grow at a lucrative pace till 2032. Consumer demand for natural and clean label products drives the use of pigments sourced from fruits, vegetables, and plants. Pigments from natural plant sources are often associated with health benefits due to their presence in nutrient-rich foods. Thus, the aforementioned factors are projected to expedite the feed pigments market growth in the coming years.

Based on livestock the market is segmented as swine, poultry, ruminants, aquatic animals, others. Swine held a dominant market share in 2023 and is anticipated to grow at 6.1% CAGR till 2032. The use of pigments in swine diets is mainly for enhancing the color of pork products, such as pork skin and fat. These visual attributes impact consumer perception and purchasing decisions. Thus, the high-quality services and growing usage of Feed pigments are anticipated to expedite the business growth.

 

Based on application the market is segmented as egg yolk coloration, poultry skin coloration, fish flesh coloration, pet food enhancement, others. Egg Yolk Coloration held a dominant market share in 2023 and is anticipated to grow through 2032. Achieving uniform and vibrant egg yolk color is a primary driver for using pigments, especially carotenoids, in poultry feed.
 

U.S. dominated the North American region with majority market share and a revenue of USD 280 million in 2023 and is anticipated to expand at a significant pace from 2024-2032. North American consumers associate vibrant colors in animal products with freshness, quality, and nutritional value, driving the demand for feed pigments to enhance the color of meat, eggs, and other animal-derived products. Thus, the above-mentioned variables would augment the Feed pigments business growth in North America positively.
 

Feed Pigments Market Share

BASF SE, a leader in chemical innovations, provides a range of feed pigments including carotenoids for enhancing poultry and aquaculture coloration. Royal DSM N.V. specializes in sustainable nutrition solutions, offering vitamins and carotenoids that support animal health and performance. Chr. Hansen Holding A/S focuses on natural solutions, providing microbial-based pigments that improve pigment deposition in egg yolks and poultry skin. Kemin Industries, Inc. excels in antioxidant and pigment solutions for livestock and poultry, ensuring optimal health and color intensity. These companies collectively drive advancements in feed pigments, meeting industry demands for quality, sustainability, and animal welfare globally.
 

Feed Pigments Market Companies

Top companies operating in the industry include:

• BASF SE
• Royal DSM N.V.
• Chr. Hansen Holding A/S
• Kemin Industries, Inc.
• Guangzhou Leader Bio-Technology Co., Ltd.
• Behn Meyer Holding AG
• Nutrex NV
• D.D. Williamson & Co. Inc. (DDW)
• Novus International, Inc.
• Biorigin
• Phytobiotics Futterzusatzstoffe GmbH
• Synthite Industries Ltd.
• Vitablend Nederland B.V.
• Norel S.A.
   

Feed Pigments Industry News

• 2022: BASF SE launched Lucantin Pink CWD that can be used for coloring fish, trout, and crustaceans to give them an interesting pink color.
   

The feed pigments market research report includes in-depth coverage of the industry, with estimates and forecasts in terms of revenue and volume (USD Billion) (Tons) from 2024 to 2032, for the following segments:

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Market, By Type

• Carotenoids
• Curcumin
• Spirulina
• Others

Market, By Source

• Synthetic
• Natural

Market, By Livestock

• Swine
• Poultry
• Ruminants
• Aquatic Animals
• Others

Market, By Application

• Egg Yolk Coloration
• Poultry Skin Coloration
• Fish Flesh Coloration
• Pet Food Enhancement
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA