Home > Consumer Goods & Services > Personal Care > Eyewear > Eye Shadow Stick Market

Eye Shadow Stick Market Trends

Report ID: GMI12199
Published Date: Nov 2024
Report Format: PDF

Download Free Sample

Eye Shadow Stick Market Trends

The eye shadow stick industry is evolving, driven by two key trends: clean beauty and technological innovation. Consumers now demand products with natural, skin-friendly ingredients, free from harmful chemicals. This shift has prompted brands to develop clean formulations and emphasize transparency in their marketing. Simultaneously, brands are enhancing user experience through innovative packaging and improved formulations.

Eye shadow sticks now feature user-friendly designs like twist-up mechanisms and built-in sharpeners. Advanced formulations offer better longevity, pigmentation, and blend ability. The integration of augmented reality (AR) for virtual try-ons is also gaining traction, allowing consumers to preview products before purchase, further revolutionizing the market.

Authors: Aviansh Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The market size of eye shadow stick reached USD 9.6 billion in 2023 and is set to grow at a 6.6% CAGR from 2024 to 2032, driven by the rising demand for versatile makeup products.

The offline segment accounted for approximately 56.5% of the total market share in 2023 and is projected to grow at a 6.7% CAGR through 2032, as it offers customers hands-on experiences to try products before buying.

The U.S. market was valued at USD 1.9 billion in 2023 and is expected to grow at a 6.6% CAGR from 2024 to 2032, led by shifting consumer preferences towards convenience and versatility in makeup products.

The key players in the industry include Anastasia Beverly Hills, LLC, Charlotte Tilbury Beauty Limited, Clinique Inc., Coty Inc., e.l.f. Beauty, Inc., Kosé Corporation, L'Oréal S.A., LVMH Moët Hennessy Louis Vuitton SE, Milani Cosmetics, Revlon, Inc., Shiseido Company, Limited, and Smashbox Cosmetics.