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Eye Shadow Stick Market Size

Report ID: GMI12199
Published Date: Nov 2024
Report Format: PDF

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Eye Shadow Stick Market Size

The global eye shadow stick market size was valued at USD 9.6 billion in 2023 and is estimated to grow at a CAGR of over 6.6% from 2024 to 2032. Eye shadow sticks are gaining popularity in the makeup market due to their versatility and ease of use. Consumers want products that are both convenient and high-quality, and eye shadow sticks fit the bill. They come in various finishes, from matte to shimmer, appealing to a wide range of users. This trend reflects the beauty industry's move towards time-saving products that deliver professional results.

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Additionally, consumers prefer products they can easily blend and layer, boosting eye shadow stick sales. These products are multifunctional, doubling as eyeliners or highlighters, which attracts budget-conscious buyers. As makeup trends lean towards minimalism and versatility, and as social media educates consumers about makeup techniques, the demand for multipurpose products grows. Brands that offer eye shadow sticks with innovative features like long-lasting wear and skin-friendly ingredients are well-positioned to succeed in this market.

Eye Shadow Stick Market Report Attributes
Report Attribute	Details
Base Year:	2023
Eye Shadow Stick Market Size in 2023:	USD 9.6 Billion
Forecast Period:	2024 – 2032
Forecast Period 2024 – 2032 CAGR:	6.6%
2024 – 2032 Value Projection:	USD 17.1 Billion
Historical Data for:	2021 - 2023
No. of Pages:	230
Tables, Charts & Figures:	65
Segments covered:	By Type, Ingredient, Texture, End User, Distribution Channel, Region
Growth Drivers:	Rising demand for versatile makeup products Increased popularity of long-lasting and waterproof formulations Growth of e-commerce and online retail channels
Pitfalls & Challenges:	Intense competition among brands Challenges in ingredient regulations and safety standards

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Authors: Aviansh Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The market size of eye shadow stick reached USD 9.6 billion in 2023 and is set to grow at a 6.6% CAGR from 2024 to 2032, driven by the rising demand for versatile makeup products.

The offline segment accounted for approximately 56.5% of the total market share in 2023 and is projected to grow at a 6.7% CAGR through 2032, as it offers customers hands-on experiences to try products before buying.

The U.S. market was valued at USD 1.9 billion in 2023 and is expected to grow at a 6.6% CAGR from 2024 to 2032, led by shifting consumer preferences towards convenience and versatility in makeup products.

The key players in the industry include Anastasia Beverly Hills, LLC, Charlotte Tilbury Beauty Limited, Clinique Inc., Coty Inc., e.l.f. Beauty, Inc., Kosé Corporation, L'Oréal S.A., LVMH Moët Hennessy Louis Vuitton SE, Milani Cosmetics, Revlon, Inc., Shiseido Company, Limited, and Smashbox Cosmetics.